Dei V Brand Affinity ranks highest Univision at 29.10% . Very Strong. Score DMDB 65.82% | Fanbase 50.00%

Dei V — hip-hop & rap artist from PR.

Puerto Rican artist David G Rivera Juarbe, professionally known as Dei V, is a rapper and singer hailing from Rio Grande, Puerto Rico. He is recognized for his…

Dei V

Recognizable

Country: PR | Gender: male | Artist ID: 5fe97515-23bc-4820-9735-69cbede45216

Find Artist

Genres

hip-hop & raptrap latinourbano latinohip hoptraplatinlatinreggaeton

Influential: 65.82% Fanbase: 50.00% Trending: 73.72%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 29.10% • Very Strong

As of 2025-09-09

3,978,443

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.82% | Fanbase 50.00% | Trending 73.72% | CAREER STAGE: MAINSTREAM

Biography

Puerto Rican artist David G Rivera Juarbe, professionally known as Dei V, is a rapper and singer hailing from Rio Grande, Puerto Rico. He is recognized for his Trap Music and is emerging as a notable figure in the industry.

Report Date: 2025-09-09

Dei V maintains consistent pull among 18-24 & 25-34 audiences across BRAZIL, COLOMBIA, SPAIN. The audience leans heavily male (83%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 479,100 avg views per post; Instagram functions as the community touchpoint. Affinity with Univision, Live Nation, American Airlines makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dei V score 6.35% — Very Strong bucket.

Brand: UnivisionBrand: Live NationBrand: American Airlines

Followers:3,978,443

Engagements:252,465

Rate:6.3%

Posts:890

Avg Likes:246,844

Avg Comments:983

Avg Views:492,759

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,978,443 · Engagements 252,465 · Rate 6.3% Posts 890 · Views 492,759 · Avg Likes 246,844 · Avg Comments 983 · Avg Views 492,759	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (22%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	BRAZIL (24%) COLOMBIA (20%) SPAIN (18%) UNITED STATES (14%) VENEZUELA (10%)	Top regions: BRAZIL (24%), COLOMBIA (20%), SPAIN (18%)
Platform Engagement	Instagram: 167,145 avg likes/post · Tiktok: 479,100 avg views/post · Youtube: 13,659 avg views/post	Best reach: Tiktok 479,100 avg views; best engagement: Instagram 167,145 avg likes

Top Brand Affinities

Univision

Score: 29.10

Live Nation

Score: 24.56

American Airlines

Score: 12.76

Pro Tools

Score: 12.04

Amazon Music

Score: 10.69

Barber Shop Connect

Score: 8.06

Andis

Score: 7.59

Movistar

Score: 6.88

Volcom

Score: 6.34

Iberostar Hotels & Resorts

Score: 5.92

Amway

Score: 5.89

Pull&Bear

Score: 5.39

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Top Brand Affinities

Brand	Category	Score
Univision		29.10
Live Nation		24.56
American Airlines		12.76
Pro Tools		12.04
Amazon Music		10.69
Barber Shop Connect		8.06
Andis		7.59
Movistar		6.88
Volcom		6.34
Iberostar Hotels & Resorts		5.92
Amway		5.89
Pull&Bear		5.39
boohoo		5.37
SoundCloud		5.24
BaByliss		5.07
Bacardi		4.84
iHeartRadio Music Awards		4.75
Acura		4.43
Nice Kicks		4.14
Spotify Music		4.07
Supreme		4.03
Bershka		3.90
Dolce & Gabbana		3.66
Hennessy		3.58
Beats Electronics		3.39
Versace		3.38
Guess		3.23
Rolls-Royce		3.16
Marc Jacobs		3.06
Polo Ralph Lauren		3.01
Sneakerhead		2.90
FashionNova		2.77
Kylie Cosmetics		2.69
shein		2.49
GAP		2.47
Lollapalooza		2.46
Bugatti		2.45
Los Angeles Lakers		2.30
SheInside		2.12
Cafecito		2.12
Fendi		2.11
Armani		2.03
Target		1.99
H&M		1.96
Coachella		1.95
Kodak		1.90
Sprite		1.90
Rolex		1.87
Lacoste		1.86
Hollister Co		1.82