Deft

Deft — electronic artist from GB.

Yip Wong, also known as Deft, is a versatile producer known for seamlessly blending various styles from headphone to dance music, characterized by cinematic…

Influence: 49.55% Fanbase: 26.77% Trending: 60.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 198.61% • Very Strong

As of 2025-08-22

6,189

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 10:09:48 UTC

Genres

electronicelectronicbass musicdeep dubstephalftime dnbdowntempo

Biography

Yip Wong, also known as Deft, is a versatile producer known for seamlessly blending various styles from headphone to dance music, characterized by cinematic soundscapes, intricate percussion, and immersive atmospheres. Drawing from influences such as Hip Hop, House, Jungle, and Footwork, Deft showcases a unique ability to transcend genre and tempo boundaries with his technical prowess and distinct style.

Deft's impressive journey in electronic music has been marked by a string of acclaimed EPs, collaborations, and remixes released on labels like WotNot, Hooversound, and Critical. His notable achievements include contributing the opening track for Maya Jane Coles' DJKicks mix, leading to remix opportunities for artists like Ivy Lab and Tiga, as well as garnering support from renowned publications such as Mixmag and Pitchfork. With performances across the globe and a highly praised debut LP, 'Cracks,' Deft continues to make a significant impact in the music industry, earning accolades like a spot on DJ Mag's 'Top 50 Albums of 2019'.

Top Brand Affinities

Report Date: 2025-08-22

Deft indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, CANADA. The skew is heavily male (59%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 305 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Ableton, MOOG, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Deft when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Deft score 4.93% — Very Strong bucket.

Brand: MixcloudBrand: AbletonBrand: MOOG

Followers:6,189

Engagements:305

Rate:4.9%

Posts:36

Avg Likes:305

Avg Comments:22

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,189 · Engagements 305 · Rate 4.9% Posts 36 · Views 0 · Avg Likes 305 · Avg Comments 22 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 35-44: 7% 13-17: 6%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (30%) UNITED STATES (27%) CANADA (9%) GERMANY (5%) AUSTRALIA (2%)	Top regions: UNITED KINGDOM (30%), UNITED STATES (27%), CANADA (9%)
Platform Engagement	Instagram: 305 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 305 avg likes

Top Brand Affinities

Mixcloud

Score: 198.61

Ableton

Score: 125.27

MOOG

Score: 104.69

Akai

Score: 54.44

SoundCloud

Score: 36.56

Pioneer

Score: 34.30

Beats Electronics

Score: 27.75

Sennheiser

Score: 18.20

Vauxhall

Score: 15.93

Hennessey

Score: 14.74

Pro Tools

Score: 13.56

Spotify Music

Score: 10.91

Brand	Category	Score
Mixcloud		198.61
Ableton		125.27
MOOG		104.69
Akai		54.44
SoundCloud		36.56
Pioneer		34.30
Beats Electronics		27.75
Sennheiser		18.20
Vauxhall		15.93
Hennessey		14.74
Pro Tools		13.56
Spotify Music		10.91
Atmos		10.17
Tekken		7.43
Amazon Music		7.34
Stone Island		6.87
Kodak		6.16
Carhartt		5.58
Sega		5.56
Coachella		5.51
Kickstarter		5.45
Pilsner Urquell		5.34
Stüssy		5.33
BBC		4.80
Matrix		4.56
Gundam		4.38
Hennessy		4.30
Kickstagram		4.15
Garnier		3.92
Warner Bros		3.83
Dr. Martens		3.72
Tesco		3.63
Bacardi		3.52
Lush		3.22
Fujifilm		3.04
Adobe		3.03
Panasonic		3.03
Red Bull		2.94
Intel		2.91
Guinness		2.83
Sneakerhead		2.82
Emporium		2.42
Nokia		2.37
Showtime		2.35
Polaroid		2.31
Lollapalooza		2.30
Paramount Pictures		2.29
Airbnb		2.16
ASICS		2.13
Paypal		2.12