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Measure Artist Music with AI
Deft

Deft

Country: GB | Gender: male | Artist ID: 11e81bbc-7b5b-35b4-a67a-a0369fe50396

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Genres

electronicelectronicbass musicdeep dubstephalftime dnbdowntempo
Influential: 49.55% Fanbase: 26.77% Trending: 60.94%
Report Date: 2025-08-22

0

Total Streams

6,189

Social Media Followers

00:00:00

Hours Airplay

Scores

Score: DMDB 49.55% | Fanbase 26.77% | Trending 60.94% | CAREER STAGE: MID_LEVEL

Biography

Yip Wong, also known as Deft, is a versatile producer known for seamlessly blending various styles from headphone to dance music, characterized by cinematic soundscapes, intricate percussion, and immersive atmospheres. Drawing from influences such as Hip Hop, House, Jungle, and Footwork, Deft showcases a unique ability to transcend genre and tempo boundaries with his technical prowess and distinct style.

Deft's impressive journey in electronic music has been marked by a string of acclaimed EPs, collaborations, and remixes released on labels like WotNot, Hooversound, and Critical. His notable achievements include contributing the opening track for Maya Jane Coles' DJKicks mix, leading to remix opportunities for artists like Ivy Lab and Tiga, as well as garnering support from renowned publications such as Mixmag and Pitchfork. With performances across the globe and a highly praised debut LP, 'Cracks,' Deft continues to make a significant impact in the music industry, earning accolades like a spot on DJ Mag's 'Top 50 Albums of 2019'.

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Artist Affinity

► Open Full Social Media Report
Report Date: 2025-08-22

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Deft score 4.93% — Very Strong bucket.
Brand: Mixcloud Brand: Ableton Brand: MOOG
Followers:6,189
Engagements:305
Rate:4.9%
Posts:36
Views:0
Avg Likes:305
Avg Comments:22
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 6,189 · Engagements 305 · Rate 4.9%
Posts 36 · Views 0 · Avg Likes 305 · Avg Comments 22 · Avg Views 0 		Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 18-24: 62%
25-34: 23%
35-44: 7%
13-17: 6%
 Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0% 		Skews male (59%)
Top Countries UNITED KINGDOM (30%)
UNITED STATES (27%)
CANADA (9%)
GERMANY (5%)
AUSTRALIA (2%)
 Top regions: UNITED KINGDOM (30%), UNITED STATES (27%), CANADA (9%)
Platform Engagement Instagram: 305 avg likes/post · Youtube: 0 avg views/post best engagement: Instagram 305 avg likes

Top Brand Affinities

Mixcloud
Score: 198.61
Ableton
Score: 125.27
MOOG
Score: 104.69
Akai
Score: 54.44
SoundCloud
Score: 36.56
Pioneer
Score: 34.30
Beats Electronics
Score: 27.75
Sennheiser
Score: 18.20
Vauxhall
Score: 15.93
Hennessey
Score: 14.74
Pro Tools
Score: 13.56
Spotify Music
Score: 10.91
Top Brand Affinities
Brand Category Score
Mixcloud 198.61
Ableton 125.27
MOOG 104.69
Akai 54.44
SoundCloud 36.56
Pioneer 34.30
Beats Electronics 27.75
Sennheiser 18.20
Vauxhall 15.93
Hennessey 14.74
Pro Tools 13.56
Spotify Music 10.91
Atmos 10.17
Tekken 7.43
Amazon Music 7.34
Stone Island 6.87
Kodak 6.16
Carhartt 5.58
Sega 5.56
Coachella 5.51
Kickstarter 5.45
Pilsner Urquell 5.34
Stüssy 5.33
BBC 4.80
Matrix 4.56
Gundam 4.38
Hennessy 4.30
Kickstagram 4.15
Garnier 3.92
Warner Bros 3.83
Dr. Martens 3.72
Tesco 3.63
Bacardi 3.52
Lush 3.22
Fujifilm 3.04
Adobe 3.03
Panasonic 3.03
Red Bull 2.94
Intel 2.91
Guinness 2.83
Sneakerhead 2.82
Emporium 2.42
Nokia 2.37
Showtime 2.35
Polaroid 2.31
Lollapalooza 2.30
Paramount Pictures 2.29
Airbnb 2.16
ASICS 2.13
Paypal 2.12

Total Streams (2025-08-24)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-24)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-23)

Platform%
No data.

Daily Report: 2025-08-22 ? 2025-08-23

Streams: 0 ? 0 (+0.00%)

Royalties: $0.00 ? $0.00 (+0.00)

Audience Growth (followers)
Platform2025-08-222025-08-23Change
Popularity Change (%)
Platform2025-08-222025-08-23Change
Streaming Audience Growth
Platform2025-08-222025-08-23Change
Radio Airplay Change (min)
Song2025-08-222025-08-23Change
Streams & Royalties
Metric2025-08-222025-08-23Change
Streams00+0
Royalties$0.00$0.00+0.00
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