Defeater
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
44,188
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-10-08 18:40:48 UTC
Genres
Biography
Defeater indexes high with fans in the 18-24 range in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily male (76%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 323,248 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Impericon, Ampeg, Fred Perry, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Defeater when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 44,188 · Engagements 656 · Rate 1.5% Posts 56 · Views 323,248 · Avg Likes 650 · Avg Comments 141 · Avg Views 323,248 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 36% 35-44: 9% 13-17: 4% |
Largest: 18-24 (50%); next: 25-34 (36%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (35%) CANADA (5%) UNITED KINGDOM (5%) BRAZIL (4%) FRANCE (4%) |
Top regions: UNITED STATES (35%), CANADA (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 606 avg likes/post · Youtube: 323,248 avg views/post | Best reach: Youtube 323,248 avg views; best engagement: Instagram 606 avg likes |
Top Brand Affinities
Impericon
Ampeg
Fred Perry
TUI
TUI Group
Pro Tools
Hot Topic
Sennheiser
Vans
Carhartt
Fallout
NHL
| Brand | Category | Score |
|---|---|---|
| Impericon | 323.81 | |
| Ampeg | 53.19 | |
| Fred Perry | 13.83 | |
| TUI | 11.42 | |
| TUI Group | 11.32 | |
| Pro Tools | 10.24 | |
| Hot Topic | 10.04 | |
| Sennheiser | 9.49 | |
| Vans | 7.02 | |
| Carhartt | 6.87 | |
| Fallout | 6.75 | |
| NHL | 6.71 | |
| Spotify Music | 6.46 | |
| Volcom | 6.33 | |
| Pilsner Urquell | 5.90 | |
| Jameson | 5.42 | |
| Taco Bell | 5.41 | |
| Coors | 5.08 | |
| Sega | 5.05 | |
| Dr. Martens | 4.54 | |
| Pacific Northwest Wonderland | 4.50 | |
| Leica | 4.46 | |
| Nixon | 4.45 | |
| Columbia Pictures | 4.37 | |
| Resident Evil | 4.29 | |
| Ableton | 4.25 | |
| Final Fantasy | 4.22 | |
| Monster Beverage | 4.02 | |
| Nintendo | 3.98 | |
| Star Wars | 3.95 | |
| AMC | 3.89 | |
| Mortal Kombat | 3.88 | |
| Polaroid | 3.75 | |
| Pokemon Go | 3.72 | |
| Gillette | 3.66 | |
| Comedy Central | 3.66 | |
| Kodak | 3.54 | |
| SoundCloud | 3.49 | |
| Heinz | 3.47 | |
| Olympus | 3.31 | |
| WWE | 3.21 | |
| Budweiser | 3.20 | |
| Urban Outfitters | 3.17 | |
| Nickelodeon | 3.09 | |
| Fujifilm | 3.06 | |
| Warner Bros | 3.03 | |
| Paramount Pictures | 3.02 | |
| The Witcher | 2.98 | |
| Busch | 2.81 | |
| Showtime | 2.80 |
Official Profiles
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LoginArtist: Defeater
The map shows every radio station that aired Defeater today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-07)
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