Def Leppard

Def Leppard

Superstar

Country: GB | Artist ID: 11e81bd1-abc2-3a76-a17b-a0369fe50396

Genres

rockrockalbum rockhard rockmetalnwobhmheavy metal
Influential: 74.91% Fanbase: 70.74% Trending: 77.00%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.74% • Very Strong
As of 2025-09-09

3,939,047

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.91% | Fanbase 70.74% | Trending 77.00% | CAREER STAGE: SUPERSTAR

Biography

Def Leppard emerged in the late '70s as part of the New Wave of British Heavy Metal, gaining popularity by blending glam rock with melodic elements. Their breakthrough came with 1983's Pyromania, which was followed by the massive success of 1987's Hysteria. Despite lineup changes and personal tragedies, including drummer Rick Allen losing his arm in a car accident, the band continued to tour extensively and release albums every few years, maintaining a dedicated fan base. Def Leppard's sound harked back to their glory days with occasional releases like 2008's Yeah! and 2022's Diamond Star Halos.

Originating in Sheffield in 1977, Def Leppard quickly gained attention with their debut EP, Getcha Rocks Off, and their full-length debut, On Through the Night, in 1980. The band's success peaked with Hysteria in 1987, but they continued to release albums and tour regularly, adapting to changing musical landscapes. Despite facing challenges such as the departure of members and the loss of guitarist Steve Clark, Def Leppard remained a prominent figure in the hard rock scene, culminating in their 2022 release, Diamond Star Halos, and subsequent collaboration with the Royal Philharmonic Orchestra on Drastic Symphonies in 2023.
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Def Leppard Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Def Leppard resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, NIGERIA, BRAZIL. With a heavily male (65%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (63,000 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, Akg, Sennheiser makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Def Leppard score 0.41%Low bucket.
Brand: Live NationBrand: AkgBrand: Sennheiser
Followers:3,939,047
Engagements:16,107
Rate:0.4%
Posts:5,769
Views:106,260
Avg Likes:15,150
Avg Comments:635
Avg Views:106,260

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,939,047 · Engagements 16,107 · Rate 0.4%
Posts 5,769 · Views 106,260 · Avg Likes 15,150 · Avg Comments 635 · Avg Views 106,260
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 33%
18-24: 28%
35-44: 23%
45-64: 13%
Largest: 25-34 (33%); next: 18-24 (28%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (36%)
NIGERIA (7%)
BRAZIL (7%)
CANADA (5%)
MEXICO (4%)
Top regions: UNITED STATES (36%), NIGERIA (7%), BRAZIL (7%)
Platform Engagement Instagram: 8,843 avg likes/post · Tiktok: 63,000 avg views/post · Youtube: 43,260 avg views/post Best reach: Tiktok 63,000 avg views; best engagement: Instagram 8,843 avg likes

Top Brand Affinities

Live Nation
Score: 24.74
Akg
Score: 16.03
Sennheiser
Score: 13.84
Hot Topic
Score: 8.37
Margaritaville
Score: 5.12
Movistar
Score: 4.60
MTV
Score: 4.05
Harley-Davidson
Score: 4.00
Monster Beverage
Score: 3.55
Jack Daniels
Score: 3.54
AMC
Score: 3.46
NHL
Score: 3.25
Brand Category Score
Live Nation 24.74
Akg 16.03
Sennheiser 13.84
Hot Topic 8.37
Margaritaville 5.12
Movistar 4.60
MTV 4.05
Harley-Davidson 4.00
Monster Beverage 3.55
Jack Daniels 3.54
AMC 3.46
NHL 3.25
Columbia Pictures 2.95
Star Wars 2.78
Tesla Motors 2.67
Baileys 2.67
Spotify Music 2.66
NBC 2.57
Jaguar 2.56
Warner Bros 2.49
Snoopy And The Peanuts Gang 2.41
Busch 2.40
Walmart 2.36
WWE 2.29
Dr. Martens 2.21
NFL 2.18
Pepsi 2.14
Guinness 2.06
Los Angeles Lakers 2.03
Budweiser 1.98
Chrysler 1.95
Cadillac 1.88
Cafecito 1.87
Nintendo 1.83
Chevrolet 1.81
Transformers 1.76
Paramount Pictures 1.76
Maserati 1.73
Converse 1.72
DC Entertainment 1.66
HBO 1.63
Bellagio 1.59
Under Armour 1.54
Bentley 1.53
Urban Decay Cosmetics 1.51
Yamaha 1.49
Dodge 1.48
BBC 1.48
Versace 1.47
Volvo 1.45

Official Profiles

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Artist: Def Leppard

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Def Leppard today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
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Artist Ranking, Popularity and Social Media Influence measured accurately with AI.