Def Leppard
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
3,968,713
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 09:36:48 UTC
Genres
Biography
Originating in Sheffield in 1977, Def Leppard quickly gained attention with their debut EP, Getcha Rocks Off, and their full-length debut, On Through the Night, in 1980. The band's success peaked with Hysteria in 1987, but they continued to release albums and tour regularly, adapting to changing musical landscapes. Despite facing challenges such as the departure of members and the loss of guitarist Steve Clark, Def Leppard remained a prominent figure in the hard rock scene, culminating in their 2022 release, Diamond Star Halos, and subsequent collaboration with the Royal Philharmonic Orchestra on Drastic Symphonies in 2023.
Def Leppard resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, NIGERIA, BRAZIL. With a heavily male (65%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (55,000 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Marshall, Live Nation, Akg makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,968,713 · Engagements 14,494 · Rate 0.4% Posts 5,815 · Views 96,385 · Avg Likes 13,729 · Avg Comments 597 · Avg Views 96,385 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 18-24: 29% 35-44: 24% 45-64: 13% |
Largest: 25-34 (31%); next: 18-24 (29%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (33%) NIGERIA (8%) BRAZIL (7%) UNITED KINGDOM (6%) CANADA (4%) |
Top regions: UNITED STATES (33%), NIGERIA (8%), BRAZIL (7%) |
| Platform Engagement | Instagram: 8,203 avg likes/post · Tiktok: 55,000 avg views/post · Youtube: 41,385 avg views/post | Best reach: Tiktok 55,000 avg views; best engagement: Instagram 8,203 avg likes |
Top Brand Affinities
Marshall
Live Nation
Akg
Sennheiser
Hot Topic
Movistar
Bud Light
Margaritaville
Jack Daniels
AMC
Harley-Davidson
MTV
| Brand | Category | Score |
|---|---|---|
| Marshall | 29.64 | |
| Live Nation | 24.66 | |
| Akg | 16.07 | |
| Sennheiser | 13.86 | |
| Hot Topic | 8.50 | |
| Movistar | 4.62 | |
| Bud Light | 4.34 | |
| Margaritaville | 4.15 | |
| Jack Daniels | 3.70 | |
| AMC | 3.50 | |
| Harley-Davidson | 3.44 | |
| MTV | 3.40 | |
| Columbia Pictures | 3.35 | |
| NHL | 3.26 | |
| Star Wars | 3.08 | |
| NBC | 3.05 | |
| Spotify Music | 2.99 | |
| Hot Wheels | 2.98 | |
| Tesla Motors | 2.96 | |
| Paramount Pictures | 2.80 | |
| Warner Bros | 2.76 | |
| WWE | 2.44 | |
| Monster Beverage | 2.42 | |
| Snoopy And The Peanuts Gang | 2.41 | |
| Walmart | 2.41 | |
| Budweiser | 2.35 | |
| Busch | 2.28 | |
| Dr. Martens | 2.20 | |
| Transformers | 2.17 | |
| Pepsi | 2.09 | |
| NFL | 2.02 | |
| Chevrolet | 1.92 | |
| Cadillac | 1.90 | |
| Activision Blizzard | 1.90 | |
| Nintendo | 1.86 | |
| HBO | 1.83 | |
| Guinness | 1.82 | |
| DC Entertainment | 1.79 | |
| Vans | 1.78 | |
| Maserati | 1.74 | |
| Marvel Entertainment | 1.73 | |
| Showtime | 1.72 | |
| Pixar | 1.71 | |
| Converse | 1.71 | |
| BBC | 1.71 | |
| Marvel | 1.68 | |
| Universal | 1.65 | |
| UFC | 1.61 | |
| Under Armour | 1.56 | |
| Dodge | 1.54 |
Official Profiles
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LoginArtist: Def Leppard
The map shows every radio station that aired Def Leppard today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 8,602,064
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-04 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-06 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-08 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-11 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-13 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-15 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-18 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-20 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-22 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-25 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-02-27 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-03-01 04:00 UTC | Def Leppard | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States |















