
Def Leppard
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,939,047
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Originating in Sheffield in 1977, Def Leppard quickly gained attention with their debut EP, Getcha Rocks Off, and their full-length debut, On Through the Night, in 1980. The band's success peaked with Hysteria in 1987, but they continued to release albums and tour regularly, adapting to changing musical landscapes. Despite facing challenges such as the departure of members and the loss of guitarist Steve Clark, Def Leppard remained a prominent figure in the hard rock scene, culminating in their 2022 release, Diamond Star Halos, and subsequent collaboration with the Royal Philharmonic Orchestra on Drastic Symphonies in 2023.
Def Leppard resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, NIGERIA, BRAZIL. With a heavily male (65%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (63,000 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, Akg, Sennheiser makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 3,939,047 · Engagements 16,107 · Rate 0.4% Posts 5,769 · Views 106,260 · Avg Likes 15,150 · Avg Comments 635 · Avg Views 106,260 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 33% 18-24: 28% 35-44: 23% 45-64: 13% |
Largest: 25-34 (33%); next: 18-24 (28%) |
Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
Top Countries |
UNITED STATES (36%) NIGERIA (7%) BRAZIL (7%) CANADA (5%) MEXICO (4%) |
Top regions: UNITED STATES (36%), NIGERIA (7%), BRAZIL (7%) |
Platform Engagement | Instagram: 8,843 avg likes/post · Tiktok: 63,000 avg views/post · Youtube: 43,260 avg views/post | Best reach: Tiktok 63,000 avg views; best engagement: Instagram 8,843 avg likes |
Top Brand Affinities
Live Nation
Akg
Sennheiser
Hot Topic
Margaritaville
Movistar
MTV
Harley-Davidson
Monster Beverage
Jack Daniels
AMC
NHL
Brand | Category | Score |
---|---|---|
Live Nation | 24.74 | |
Akg | 16.03 | |
Sennheiser | 13.84 | |
Hot Topic | 8.37 | |
Margaritaville | 5.12 | |
Movistar | 4.60 | |
MTV | 4.05 | |
Harley-Davidson | 4.00 | |
Monster Beverage | 3.55 | |
Jack Daniels | 3.54 | |
AMC | 3.46 | |
NHL | 3.25 | |
Columbia Pictures | 2.95 | |
Star Wars | 2.78 | |
Tesla Motors | 2.67 | |
Baileys | 2.67 | |
Spotify Music | 2.66 | |
NBC | 2.57 | |
Jaguar | 2.56 | |
Warner Bros | 2.49 | |
Snoopy And The Peanuts Gang | 2.41 | |
Busch | 2.40 | |
Walmart | 2.36 | |
WWE | 2.29 | |
Dr. Martens | 2.21 | |
NFL | 2.18 | |
Pepsi | 2.14 | |
Guinness | 2.06 | |
Los Angeles Lakers | 2.03 | |
Budweiser | 1.98 | |
Chrysler | 1.95 | |
Cadillac | 1.88 | |
Cafecito | 1.87 | |
Nintendo | 1.83 | |
Chevrolet | 1.81 | |
Transformers | 1.76 | |
Paramount Pictures | 1.76 | |
Maserati | 1.73 | |
Converse | 1.72 | |
DC Entertainment | 1.66 | |
HBO | 1.63 | |
Bellagio | 1.59 | |
Under Armour | 1.54 | |
Bentley | 1.53 | |
Urban Decay Cosmetics | 1.51 | |
Yamaha | 1.49 | |
Dodge | 1.48 | |
BBC | 1.48 | |
Versace | 1.47 | |
Volvo | 1.45 |
Official Profiles
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LoginArtist: Def Leppard
The map shows every radio station that aired Def Leppard today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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