Deep Blue Something

Deep Blue Something

Country: US

Influence: 58.88% Fanbase: 37.04% Trending: 69.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 37.85% • Very Strong

As of 2025-08-22

3,931

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 18:36:59 UTC

Genres

rockpop rockrockalternativealternative

Biography

Formed in Denton, Texas in 1993, Deep Blue Something is an American alternative rock band consisting of Todd Pipes (lead vocals and bass), Toby Pipes (guitar, backing vocals), Kirk Tatom (guitar, backing vocals), Clay Bergus (guitar, backing vocals), and John Kirtland (drums). The band released albums "11th Song" in 1993, "Home" in 1995, "Byzantium" in 1998, and "Deep Blue Something" in 2000, showcasing their songwriting and musicianship, earning them critical acclaim and a loyal fanbase. Known for their captivating live performances, Deep Blue Something has toured extensively in the US, Europe, and Asia, and is currently working on a new album, "Lunar Phase," which pays homage to the jangly underground guitar bands of the early '90s that inspired the band's sound.

The upcoming album, "Lunar Phase," set for release in 2024, is not a concept album but instead aims to capture the essence of the musical era of 1992 when bands like Material Issue, Teenage Fanclub, The Charlatans, and Sugar were prominent influences on Deep Blue Something. The band intentionally avoided a modern sound, opting to recreate the nostalgic vibes of the early '90s when underground guitar bands were at their peak, just before the rise of grunge. Drawing from their initial sources of inspiration, Deep Blue Something's "Lunar Phase" seeks to recapture the spirit and sound of that era that shaped their musical identity.

Deep Blue Something Marketing Affinity & Brand Fit Data

Report Date: 2025-08-22

Deep Blue Something reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, UNITED KINGDOM, GERMANY. The demographic tilt is heavily male (58%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 82 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Ampeg, A Game of Tones suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Deep Blue Something score 2.09%Strong bucket.
Brand: Live NationBrand: AmpegBrand: A Game of Tones
Followers:3,931
Engagements:82
Rate:2.1%
Posts:342
Views:0
Avg Likes:82
Avg Comments:2
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,931 · Engagements 82 · Rate 2.1%
Posts 342 · Views 0 · Avg Likes 82 · Avg Comments 2 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 34%
35-44: 26%
45-64: 19%
18-24: 18%
Largest: 25-34 (34%); next: 35-44 (26%)
Gender Split Female: 42%
Male: 58%
Non-binary/Other: 0%
Skews male (58%)
Top Countries UNITED STATES (67%)
UNITED KINGDOM (5%)
GERMANY (3%)
INDONESIA (2%)
NIGERIA (2%)
Top regions: UNITED STATES (67%), UNITED KINGDOM (5%), GERMANY (3%)
Platform Engagement Instagram: 82 avg likes/post best engagement: Instagram 82 avg likes

Top Brand Affinities

Live Nation
Score: 37.85
Ampeg
Score: 22.55
A Game of Tones
Score: 16.41
Pizza Lover
Score: 15.41
Houston Livestock Show and Rodeo
Score: 11.59
United
Score: 9.44
Outlast
Score: 8.65
Amazon Music
Score: 7.96
Efteling
Score: 7.32
iHeartRadio Music Awards
Score: 7.31
Free People
Score: 6.87
Verizon
Score: 6.52
Brand Category Score
Live Nation 37.85
Ampeg 22.55
A Game of Tones 16.41
Pizza Lover 15.41
Houston Livestock Show and Rodeo 11.59
United 9.44
Outlast 8.65
Amazon Music 7.96
Efteling 7.32
iHeartRadio Music Awards 7.31
Free People 6.87
Verizon 6.52
FOX 6.44
HBO 5.87
Oculus 5.77
NHL 5.38
Macy's 5.10
KARL LAGERFELD 5.06
Panasonic 4.43
Margaritaville 4.24
TripAdvisor 4.21
Superdry 4.03
Hilton 3.93
MasterCard Incorporated 3.90
Kickstarter 3.74
Leica 3.72
Coors 3.62
NBC 3.62
Monster Beverage 3.43
Dolce & Gabbana 3.38
ABC 3.26
Dr. Martens 3.24
Urban Outfitters 3.06
ASOS 2.99
Nickelodeon 2.96
MTV 2.94
TOM FORD 2.88
Columbia Pictures 2.86
NARS Cosmetics 2.79
Lululemon Athletica 2.65
Snoopy And The Peanuts Gang 2.65
Spotify Music 2.58
Hermès 2.54
Chrysler 2.52
Lollapalooza 2.52
Google 2.52
Sunnies Studios 2.51
Martini 2.50
BBC 2.45
H&M 2.44

Official Profiles

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Artist: Deep Blue Something

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 07:50:34 Breakfast at Tiffany's Power 98 FM Singapore, SG 244
2025-08-22 07:49:56 Breakfast at Tiffany's Radio Ramasuri Bayreuth, DE 244
2025-08-22 07:32:25 Breakfast at Tiffany's Antenne [Bayern] Munich, DE 176
2025-08-22 06:45:57 Breakfast at Tiffany's HR Radio Dubrovnik Dubrovnik, HR 247
2025-08-22 06:14:35 Breakfast at Tiffany's 2UUS Wollongong, AU 3
2025-08-22 06:14:16 Breakfast at Tiffany's Gold 104.3 Melbourne, AU 4
2025-08-22 05:34:02 Breakfast at Tiffany's Magic London, GB 241
2025-08-22 05:09:22 Breakfast at Tiffany's Bosveld Stereo Pretoria, ZA 248
2025-08-22 05:06:03 Breakfast at Tiffany's 2WIN Wollongong, AU 235
2025-08-22 04:18:15 Breakfast at Tiffany's Eco 99 FM Tel Aviv, IL 240

Popularity (2025-10-07)

Platform%
No data.

Trending Artist