Dee Watkins
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
1,011,223
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-12-07 12:12:49 UTC
Genres
Biography
Since the release of his debut track "No Case" in November 2018, Dee Watkins has gained significant recognition, with hits like "Iron Man" and a remix of "Act Up" by City Girls, solidifying his presence in the industry. With successful singles like "Bad Ass Jit" and "No Love Lost," and mixtapes such as "Hell Raiser" and "Problem Child," Dee Watkins continues to make waves and establish himself as a noteworthy figure in hip hop.
Dee Watkins reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, BRAZIL. The base is heavily male (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (21,750 avg views per post); Instagram layers on depth and replies. The audience sits near Spinrilla, True Religion, Kodak, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,011,223 · Engagements 13,277 · Rate 1.3% Posts 285 · Views 26,653 · Avg Likes 13,181 · Avg Comments 202 · Avg Views 26,653 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 23% 13-17: 12% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (23%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (79%) CANADA (3%) BRAZIL (2%) GEORGIA (2%) UNITED KINGDOM (1%) |
Top regions: UNITED STATES (79%), CANADA (3%), BRAZIL (2%) |
| Platform Engagement | Instagram: 12,008 avg likes/post · Tiktok: 21,750 avg views/post · Youtube: 4,903 avg views/post | Best reach: Tiktok 21,750 avg views; best engagement: Instagram 12,008 avg likes |
Top Brand Affinities
Spinrilla
True Religion
Kodak
Palm Angels
Amazon Music
Lanvin
Armani Exchange
SoundCloud
Marni
Kappa
FashionNova
Pontiac
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 40.39 | |
| True Religion | 21.37 | |
| Kodak | 16.10 | |
| Palm Angels | 13.98 | |
| Amazon Music | 12.88 | |
| Lanvin | 11.92 | |
| Armani Exchange | 10.34 | |
| SoundCloud | 9.99 | |
| Marni | 9.02 | |
| Kappa | 8.62 | |
| FashionNova | 8.30 | |
| Pontiac | 7.99 | |
| Champion | 7.79 | |
| Maybach | 7.39 | |
| Andis | 7.38 | |
| Steve Madden | 6.70 | |
| Alexander McQueen | 5.79 | |
| Hennessy | 5.55 | |
| Moncler | 5.09 | |
| Coach | 4.95 | |
| Beats Electronics | 4.72 | |
| UGG | 4.63 | |
| Dolce & Gabbana | 4.43 | |
| shein | 4.38 | |
| American Eagle | 4.20 | |
| Timberland | 4.20 | |
| ESPN | 4.10 | |
| Polo Ralph Lauren | 3.85 | |
| Amway | 3.82 | |
| BALMAIN | 3.82 | |
| Fendi | 3.78 | |
| Supreme | 3.69 | |
| SheInside | 3.69 | |
| GIVENCHY | 3.24 | |
| NBA | 3.11 | |
| Philips | 3.06 | |
| Balenciaga | 3.06 | |
| Spotify Music | 2.67 | |
| MTV | 2.63 | |
| Moschino | 2.45 | |
| Sprite | 2.43 | |
| Nickelodeon | 2.22 | |
| Christian Louboutin | 2.21 | |
| Gucci | 2.21 | |
| Louis Vuitton | 2.19 | |
| Yves Saint Laurent | 2.09 | |
| Forever 21 | 2.07 | |
| Versace | 2.07 | |
| Tommy Hilfiger | 1.98 | |
| Los Angeles Lakers | 1.97 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
