Dee Watkins Brand Affinity ranks highest Spinrilla at 40.39% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Dee Watkins — hip-hop & rap artist from US.

Dee Watkins, a Florida native, showcases his innovative style and unique talent in the new age of Florida hip hop with his exceptional melodies, lyrics, and…

Genres

hip-hop & raptraphip-hop/rapvapor trapflorida rapcontemporary hip hophip hop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-08-22

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 40.39% • Very Strong

As of 2025-08-22

1,011,223

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

CAREER STAGE: MID_LEVEL

Biography

Dee Watkins, a Florida native, showcases his innovative style and unique talent in the new age of Florida hip hop with his exceptional melodies, lyrics, and passion. Raised in Macclenny, FL, Dee began rapping at 10 but took his music career seriously at 15, setting the stage for his rise in the music scene.

Since the release of his debut track "No Case" in November 2018, Dee Watkins has gained significant recognition, with hits like "Iron Man" and a remix of "Act Up" by City Girls, solidifying his presence in the industry. With successful singles like "Bad Ass Jit" and "No Love Lost," and mixtapes such as "Hell Raiser" and "Problem Child," Dee Watkins continues to make waves and establish himself as a noteworthy figure in hip hop.

Report Date: 2025-08-22

Dee Watkins reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, BRAZIL. The base is heavily male (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (21,750 avg views per post); Instagram layers on depth and replies. The audience sits near Spinrilla, True Religion, Kodak, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dee Watkins score 1.31% — Moderate bucket.

Brand: SpinrillaBrand: True ReligionBrand: Kodak

Followers:1,011,223

Engagements:13,277

Rate:1.3%

Posts:285

Avg Likes:13,181

Avg Comments:202

Avg Views:26,653

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,011,223 · Engagements 13,277 · Rate 1.3% Posts 285 · Views 26,653 · Avg Likes 13,181 · Avg Comments 202 · Avg Views 26,653	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 12% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (79%) CANADA (3%) BRAZIL (2%) GEORGIA (2%) UNITED KINGDOM (1%)	Top regions: UNITED STATES (79%), CANADA (3%), BRAZIL (2%)
Platform Engagement	Instagram: 12,008 avg likes/post · Tiktok: 21,750 avg views/post · Youtube: 4,903 avg views/post	Best reach: Tiktok 21,750 avg views; best engagement: Instagram 12,008 avg likes

Top Brand Affinities

Spinrilla

Score: 40.39

True Religion

Score: 21.37

Kodak

Score: 16.10

Palm Angels

Score: 13.98

Amazon Music

Score: 12.88

Lanvin

Score: 11.92

Armani Exchange

Score: 10.34

SoundCloud

Score: 9.99

Marni

Score: 9.02

Kappa

Score: 8.62

FashionNova

Score: 8.30

Pontiac

Score: 7.99

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Top Brand Affinities

Brand	Category	Score
Spinrilla		40.39
True Religion		21.37
Kodak		16.10
Palm Angels		13.98
Amazon Music		12.88
Lanvin		11.92
Armani Exchange		10.34
SoundCloud		9.99
Marni		9.02
Kappa		8.62
FashionNova		8.30
Pontiac		7.99
Champion		7.79
Maybach		7.39
Andis		7.38
Steve Madden		6.70
Alexander McQueen		5.79
Hennessy		5.55
Moncler		5.09
Coach		4.95
Beats Electronics		4.72
UGG		4.63
Dolce & Gabbana		4.43
shein		4.38
American Eagle		4.20
Timberland		4.20
ESPN		4.10
Polo Ralph Lauren		3.85
Amway		3.82
BALMAIN		3.82
Fendi		3.78
Supreme		3.69
SheInside		3.69
GIVENCHY		3.24
NBA		3.11
Philips		3.06
Balenciaga		3.06
Spotify Music		2.67
MTV		2.63
Moschino		2.45
Sprite		2.43
Nickelodeon		2.22
Christian Louboutin		2.21
Gucci		2.21
Louis Vuitton		2.19
Yves Saint Laurent		2.09
Forever 21		2.07
Versace		2.07
Tommy Hilfiger		1.98
Los Angeles Lakers		1.97