December Avenue Brand Affinity ranks highest Penshoppe at 53.44% . Very Strong. Score DMDB 65.62% | Fanbase 60.23%

December Avenue — pop artist from PH.

December Avenue, a Filipino band formed in 2008, has made a significant impact on the local music scene with their alternative rock and OPM sound. Their music…

December Avenue

Recognizable

Country: PH | Artist ID: 11e81bcd-fde9-9c30-8d94-a0369fe50396

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Genres

poppopasian poprockpinoy rockpop rockasianopmpunkpinoy pop punk

Influential: 65.62% Fanbase: 60.23% Trending: 68.32%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 53.44% • Very Strong

As of 2025-09-09

904,805

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.62% | Fanbase 60.23% | Trending 68.32% | CAREER STAGE: MAINSTREAM

Biography

December Avenue, a Filipino band formed in 2008, has made a significant impact on the local music scene with their alternative rock and OPM sound. Their music explores themes of love, heartbreak, and hope, resonating with a wide audience.

In 2019, December Avenue became Spotify’s most-streamed OPM artist and their album Langit Mong Bughaw surpassed 1 billion streams, establishing them as one of the Philippines’ most influential acts. The band celebrated their 15th anniversary with a sold-out show at the Mall of Asia Arena in August 2024 and embarked on their first UK tour in November of the same year, with plans for further global expansion in 2025.

Report Date: 2025-09-09

December Avenue is already in the conversation with 18-24 & 25-34 audiences in PHILIPPINES, UNITED STATES, CANADA. The audience is heavily male (66%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (51,550 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Penshoppe, Jollibee, Alden points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist December Avenue score 0.87% — Low bucket.

Brand: PenshoppeBrand: JollibeeBrand: Alden

Followers:904,805

Engagements:7,849

Rate:0.9%

Posts:2,767

Avg Likes:7,094

Avg Comments:103

Avg Views:52,552

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 904,805 · Engagements 7,849 · Rate 0.9% Posts 2,767 · Views 52,552 · Avg Likes 7,094 · Avg Comments 103 · Avg Views 52,552	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 30% 13-17: 9% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (30%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	PHILIPPINES (91%) UNITED STATES (2%) CANADA (1%) UNITED ARAB EMIRATES (1%) AUSTRALIA (1%)	Top regions: PHILIPPINES (91%), UNITED STATES (2%), CANADA (1%)
Platform Engagement	Instagram: 1,196 avg likes/post · Tiktok: 51,550 avg views/post · Youtube: 1,002 avg views/post	Best reach: Tiktok 51,550 avg views; best engagement: Tiktok 5,842 avg likes

Top Brand Affinities

Penshoppe

Score: 53.44

Jollibee

Score: 48.39

Alden

Score: 18.93

Yakult

Score: 17.46

McCafé

Score: 14.38

Kraft Foods

Score: 11.33

Hershey's

Score: 6.02

Pfizer

Score: 5.71

Patek Philippe

Score: 5.01

ASUS

Score: 4.64

Gundam

Score: 4.62

Sunnies Studios

Score: 4.48

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Top Brand Affinities

Brand	Category	Score
Penshoppe		53.44
Jollibee		48.39
Alden		18.93
Yakult		17.46
McCafé		14.38
Kraft Foods		11.33
Hershey's		6.02
Pfizer		5.71
Patek Philippe		5.01
ASUS		4.64
Gundam		4.62
Sunnies Studios		4.48
KitKat		4.20
UNIQLO		4.17
Steve Madden		4.11
Fujifilm		4.04
Nice Kicks		3.95
Snapseed		3.90
Dunkin' Donuts		3.77
Faber-Castell		3.41
G-shock		3.40
Huawei		3.27
Petronas		3.19
Pringles		3.11
Starbucks		3.00
Ferrero		2.81
Pizza Hut		2.79
Timberland		2.72
Abercrombie & Fitch		2.70
McDonald's		2.22
Mitsubishi Motors		2.21
LEGOLAND		2.07
A Game of Tones		1.97
Sneakerhead		1.96
Showtime		1.91
Vans		1.87
Jack Daniels		1.83
Kodak		1.81
H&M		1.79
Adobe		1.78
Hollister Co		1.75
Sprite		1.57
Transformers		1.56
Guess		1.50
Coachella		1.46
Spotify Music		1.44
The North Face		1.44
Travelgram		1.43
New Balance		1.43
KFC		1.34