Dear Silas

Dear Silas — hip-hop & rap artist from US.

Dear Silas, a national recording artist hailing from Mississippi, seamlessly blends Hip Hop, R&B, Jazz, and Soul with his trumpet. Formerly signed to RCA/Sony,…

Influence: 54.21% Fanbase: 24.51% Trending: 69.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 27.54% • Very Strong

As of 2025-08-21

1,094,237

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:43:04 UTC

Genres

hip-hop & raphip-hop/rapmississippi hip hoprapcontemporary hip hophip hop

Biography

Dear Silas, a national recording artist hailing from Mississippi, seamlessly blends Hip Hop, R&B, Jazz, and Soul with his trumpet. Formerly signed to RCA/Sony, he now independently spreads messages of self-love and joy. His latest mixtape, "It's Giving Self Love!" debuted at #8 on the iTunes Hip Hop/Rap charts on June 24, 2022, featuring the hit single "I Ain't Stressin' Today" supported by the likes of Master P, Lupita Nyong'o, and John Legend. With a remix featuring Snoop Dogg and a successful France tour under his belt, Dear Silas is gearing up for new music and a 6th headlining US tour in 2024, showcasing his unique style in the Hip Hop realm.

Top Brand Affinities

Report Date: 2025-08-21

Dear Silas builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, SOUTH AFRICA, CANADA. With a heavily male (63%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,607 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Spinrilla, Kinky-Curly, Shea Moisture point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dear Silas score 0.18% — Low bucket.

Brand: SpinrillaBrand: Kinky-CurlyBrand: Shea Moisture

Followers:1,094,237

Engagements:1,996

Rate:0.2%

Posts:1,006

Avg Likes:1,934

Avg Comments:80

Avg Views:6,918

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,094,237 · Engagements 1,996 · Rate 0.2% Posts 1,006 · Views 6,918 · Avg Likes 1,934 · Avg Comments 80 · Avg Views 6,918	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 38% 35-44: 6% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (38%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (81%) SOUTH AFRICA (2%) CANADA (2%) UNITED KINGDOM (1%) BRAZIL (1%)	Top regions: UNITED STATES (81%), SOUTH AFRICA (2%), CANADA (2%)
Platform Engagement	Instagram: 1,299 avg likes/post · Tiktok: 3,311 avg views/post · Youtube: 3,607 avg views/post	Best reach: Youtube 3,607 avg views; best engagement: Instagram 1,299 avg likes

Top Brand Affinities

Spinrilla

Score: 27.54

Kinky-Curly

Score: 18.70

Shea Moisture

Score: 16.95

Akai

Score: 10.84

Pro Tools

Score: 10.02

Amazon Music

Score: 9.86

Houston Livestock Show and Rodeo

Score: 8.52

Hennessy

Score: 7.64

boohoo

Score: 6.84

Coach

Score: 6.72

ULTA Beauty

Score: 6.63

SoundCloud

Score: 6.59

Brand	Category	Score
Spinrilla		27.54
Kinky-Curly		18.70
Shea Moisture		16.95
Akai		10.84
Pro Tools		10.02
Amazon Music		9.86
Houston Livestock Show and Rodeo		8.52
Hennessy		7.64
boohoo		6.84
Coach		6.72
ULTA Beauty		6.63
SoundCloud		6.59
ESPN		6.26
FashionNova		6.04
Ableton		5.99
Macy's		5.64
Kroger		5.43
Cartoon Network		5.37
Champion		5.36
iHeartRadio Music Awards		5.14
Publix		5.11
Beats Electronics		5.01
Walgreens		4.93
OLD NAVY		4.68
Steve Madden		4.52
Mortal Kombat		4.29
Fenty beauty		4.15
Spotify Music		4.08
Los Angeles Lakers		4.03
Nickelodeon		3.97
Sneakerhead		3.85
Verizon		3.84
Philips		3.81
MTV		3.73
NBA		3.72
NFL		3.64
Target		3.60
Forever 21		3.49
NORDSTROM		3.47
shein		3.36
NBC		3.36
Urban Outfitters		3.32
Kodak		3.22
Walmart		3.16
Comedy Central		2.90
Carhartt		2.89
SheInside		2.71
Cadillac		2.53
Coachella		2.41
Fila		2.34