DEAN Brand Affinity ranks highest Jil Sander at 21.72% . Very Strong. Score DMDB 65.94% | Fanbase 64.88%

DEAN — pop artist from KR.

Dean is a musician known for his ambient, trap-influenced sound. He meticulously crafts his music in his bedroom, blending instruments and emotions to create a…

DEAN

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bc7-834f-0952-a6b6-a0369fe50396

Find Artist

Genres

poppopk-popasian popr&b, funk & soulr&b/soulkorean r&bneo soulhip-hop & raphip-hop/rap

Influential: 65.94% Fanbase: 64.88% Trending: 66.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jil Sander • 21.72% • Very Strong

As of 2025-09-09

3,099,086

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.94% | Fanbase 64.88% | Trending 66.47% | CAREER STAGE: MAINSTREAM

Biography

Dean is a musician known for his ambient, trap-influenced sound. He meticulously crafts his music in his bedroom, blending instruments and emotions to create a unique sonic experience. His work reflects themes of angst, impatience, and relationships.

Report Date: 2025-09-09

DEAN reliably reaches 18-24 & 25-34 audiences in UNITED STATES, SOUTH KOREA, BRAZIL. The base is heavily female (77%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,592,297 avg views per post); Instagram layers on depth and replies. The audience sits near Jil Sander, GENTLE MONSTER, Maison Margiela, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DEAN score 9.69% — Very Strong bucket.

Brand: Jil SanderBrand: GENTLE MONSTERBrand: Maison Margiela

Followers:3,099,086

Engagements:300,386

Rate:9.7%

Posts:77

Avg Likes:289,594

Avg Comments:5,031

Avg Views:2,242,797

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,099,086 · Engagements 300,386 · Rate 9.7% Posts 77 · Views 2,242,797 · Avg Likes 289,594 · Avg Comments 5,031 · Avg Views 2,242,797	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 19% 13-17: 13% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (19%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (24%) SOUTH KOREA (9%) BRAZIL (8%) INDONESIA (7%) CHINA (6%)	Top regions: UNITED STATES (24%), SOUTH KOREA (9%), BRAZIL (8%)
Platform Engagement	Instagram: 123,083 avg likes/post · Tiktok: 650,500 avg views/post · Youtube: 1,592,297 avg views/post	Best reach: Youtube 1,592,297 avg views; best engagement: Instagram 123,083 avg likes

Top Brand Affinities

Jil Sander

Score: 21.72

GENTLE MONSTER

Score: 14.14

Maison Margiela

Score: 11.99

Vivienne Westwood

Score: 10.22

Style Nanda

Score: 10.07

Acne Studios

Score: 8.88

Stüssy

Score: 5.19

Shake Shack

Score: 5.04

Innisfree

Score: 4.46

Loewe

Score: 4.29

Summit Entertainment

Score: 3.62

Urban Outfitters

Score: 3.34

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Top Brand Affinities

Brand	Category	Score
Jil Sander		21.72
GENTLE MONSTER		14.14
Maison Margiela		11.99
Vivienne Westwood		10.22
Style Nanda		10.07
Acne Studios		8.88
Stüssy		5.19
Shake Shack		5.04
Innisfree		4.46
Loewe		4.29
Summit Entertainment		3.62
Urban Outfitters		3.34
UNIQLO		3.30
Dr. Martens		3.13
Carhartt		3.06
Tiffany		2.70
Lollapalooza		2.51
Kodak		2.46
Primark		2.40
Polaroid		2.38
League of Legends		2.35
Fujifilm		2.31
Supreme		2.20
Petronas		2.19
Sprite		2.13
Converse		1.96
Vans		1.79
Balenciaga		1.77
Tiffany & Co		1.76
Forever 21		1.71
Lush		1.68
KFC		1.66
Versace		1.65
New Balance		1.64
H&M		1.61
Fenty beauty		1.59
Hyundai		1.51
Starbucks		1.51
Puma		1.45
Christian Dior		1.44
The North Face		1.42
GIVENCHY		1.40
Universal		1.38
Pokemon Go		1.36
Chanel		1.36
Yves Saint Laurent		1.34
NYX Cosmetics		1.33
SoundCloud		1.32
BBC		1.31
Urban Decay Cosmetics		1.28