deadmau5

deadmau5 — electronic artist from US.

Joel Zimmerman, known professionally as deadmau5, is a prominent electronic music producer recognized for his chart-topping singles and acclaimed albums. With…

Influence: 73.09% Fanbase: 73.03% Trending: 73.12% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 67.24% • Very Strong

As of 2025-10-01

5,113,733

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:30:48 UTC

Genres

electroniccomplextroedmelectro housepop danceprogressive housedanceprogressive electro housecanadian electronicelectronic

Biography

Joel Zimmerman, known professionally as deadmau5, is a prominent electronic music producer recognized for his chart-topping singles and acclaimed albums. With hits like "Ghosts 'n' Stuff," "Professional Griefers," and "Sofi Needs A Ladder," he has achieved international success, earning multiple JUNO Awards and GRAMMY nominations. Zimmerman has collaborated with various artists, including The Neptunes, Kiesza, and Wolfgang Gartner, releasing a range of new music projects in recent years. In 2022, he joined forces with Kaskade to form the duo Kx5, producing the hit single "Escape" featuring Hayla and preparing for the release of their debut album in 2023.

Top Brand Affinities

Report Date: 2025-10-01

deadmau5 resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (83%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (22,992 avg views per post); Instagram is where fans co-sign. Affinity adjacency to iHeartRaves, MOOG, Trancefamily makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist deadmau5 score 0.17% — Low bucket.

Brand: iHeartRavesBrand: MOOGBrand: Trancefamily

Followers:5,113,733

Engagements:8,761

Rate:0.2%

Posts:5,736

Avg Likes:8,574

Avg Comments:206

Avg Views:40,492

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,113,733 · Engagements 8,761 · Rate 0.2% Posts 5,736 · Views 40,492 · Avg Likes 8,574 · Avg Comments 206 · Avg Views 40,492	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 35-44: 9% 13-17: 4%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (26%) UNITED KINGDOM (6%) CANADA (6%) BRAZIL (6%) MEXICO (5%)	Top regions: UNITED STATES (26%), UNITED KINGDOM (6%), CANADA (6%)
Platform Engagement	Instagram: 6,616 avg likes/post · Tiktok: 17,500 avg views/post · Youtube: 22,992 avg views/post	Best reach: Youtube 22,992 avg views; best engagement: Instagram 6,616 avg likes

Top Brand Affinities

iHeartRaves

Score: 67.24

MOOG

Score: 42.74

Trancefamily

Score: 30.38

Ableton

Score: 26.45

Launchpad

Score: 25.85

Pioneer

Score: 25.22

Mixcloud

Score: 21.07

Tomorrowland

Score: 13.87

Sennheiser

Score: 12.51

Akai

Score: 11.31

Pro Tools

Score: 8.80

RAZER

Score: 7.71

Brand	Category	Score
iHeartRaves		67.24
MOOG		42.74
Trancefamily		30.38
Ableton		26.45
Launchpad		25.85
Pioneer		25.22
Mixcloud		21.07
Tomorrowland		13.87
Sennheiser		12.51
Akai		11.31
Pro Tools		8.80
RAZER		7.71
SoundCloud		6.43
GameStop		6.30
Nvidia		6.21
Tim Hortons		6.09
Infiniti		5.70
Acura		5.12
Fallout		5.08
Beats Electronics		5.03
Coachella		4.82
Lollapalooza		4.59
Mortal Kombat		4.20
ASUS		4.12
Sega		4.05
Oculus		3.72
Taco Bell		3.69
Coors		3.68
Final Fantasy		3.51
Gundam		3.47
Monster Beverage		3.12
Haima		3.04
Intel		2.98
Counter-Strike		2.95
Budweiser		2.88
Aston Martin		2.86
Red Bull		2.85
Comedy Central		2.85
Spotify Music		2.76
McLaren		2.75
Columbia Pictures		2.69
Pokemon Go		2.68
Kodak		2.66
Hennessy		2.65
NHL		2.63
Jack Daniels		2.63
Bellagio		2.56
MTV		2.52
Boeing		2.49
Rover		2.45