deadmau5 Brand Affinity ranks highest iHeartRaves at 66.35% . Very Strong. Score DMDB 73.09% | Fanbase 73.03%

deadmau5 — electronic artist from US.

Joel Zimmerman, known professionally as deadmau5, is a prominent electronic music producer recognized for his chart-topping singles and acclaimed albums. With…

deadmau5

Superstar

Country: US | Gender: male | Artist ID: 11e81bbc-cb93-b45c-98ce-a0369fe50396

Find Artist

Genres

electroniccomplextroedmelectro housepop danceprogressive housedanceprogressive electro housecanadian electronicelectronic

Influential: 73.09% Fanbase: 73.03% Trending: 73.12%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 66.35% • Very Strong

As of 2025-09-09

5,116,641

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.09% | Fanbase 73.03% | Trending 73.12% | CAREER STAGE: SUPERSTAR

Biography

Joel Zimmerman, known professionally as deadmau5, is a prominent electronic music producer recognized for his chart-topping singles and acclaimed albums. With hits like "Ghosts 'n' Stuff," "Professional Griefers," and "Sofi Needs A Ladder," he has achieved international success, earning multiple JUNO Awards and GRAMMY nominations. Zimmerman has collaborated with various artists, including The Neptunes, Kiesza, and Wolfgang Gartner, releasing a range of new music projects in recent years. In 2022, he joined forces with Kaskade to form the duo Kx5, producing the hit single "Escape" featuring Hayla and preparing for the release of their debut album in 2023.

Report Date: 2025-09-09

deadmau5 resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, MEXICO, BRAZIL. With a heavily male (83%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (22,992 avg views per post); Instagram is where fans co-sign. Affinity adjacency to iHeartRaves, Trancefamily, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist deadmau5 score 0.18% — Low bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: Ableton

Followers:5,116,641

Engagements:9,082

Rate:0.2%

Posts:5,715

Avg Likes:8,877

Avg Comments:192

Avg Views:40,492

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,116,641 · Engagements 9,082 · Rate 0.2% Posts 5,715 · Views 40,492 · Avg Likes 8,877 · Avg Comments 192 · Avg Views 40,492	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 34% 35-44: 9% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (34%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (25%) MEXICO (7%) BRAZIL (6%) UNITED KINGDOM (5%) CANADA (5%)	Top regions: UNITED STATES (25%), MEXICO (7%), BRAZIL (6%)
Platform Engagement	Instagram: 6,891 avg likes/post · Tiktok: 17,500 avg views/post · Youtube: 22,992 avg views/post	Best reach: Youtube 22,992 avg views; best engagement: Instagram 6,891 avg likes

Top Brand Affinities

iHeartRaves

Score: 66.35

Trancefamily

Score: 30.33

Ableton

Score: 26.14

Launchpad

Score: 25.79

Pioneer

Score: 22.92

Mixcloud

Score: 19.23

Pro Tools

Score: 15.82

MOOG

Score: 15.81

Tomorrowland

Score: 15.50

Akai

Score: 12.86

Sennheiser

Score: 12.49

SoundCloud

Score: 6.40

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
iHeartRaves		66.35
Trancefamily		30.33
Ableton		26.14
Launchpad		25.79
Pioneer		22.92
Mixcloud		19.23
Pro Tools		15.82
MOOG		15.81
Tomorrowland		15.50
Akai		12.86
Sennheiser		12.49
SoundCloud		6.40
GameStop		6.22
Tim Hortons		6.04
RAZER		5.83
Infiniti		5.70
Oculus		4.95
Fallout		4.74
Beats Electronics		4.73
Coachella		4.54
Mortal Kombat		4.19
ASUS		4.12
Sega		4.05
Lollapalooza		3.95
Taco Bell		3.69
Coors		3.68
NHL		3.67
Nvidia		3.60
Final Fantasy		3.52
Bacardi		3.51
Gundam		3.44
Acura		3.39
Aston Martin		3.20
Pokemon Go		3.12
Intel		2.99
Subaru		2.94
Monster Beverage		2.87
Red Bull		2.85
Haima		2.82
Comedy Central		2.81
Chrysler		2.77
Budweiser		2.76
MTV		2.73
Ferrari		2.68
Kodak		2.66
Counter-Strike		2.65
Columbia Pictures		2.64
Dodge		2.62
Activision Blizzard		2.59
Spotify Music		2.57