Dead Sara

Dead Sara — rock artist from US.

Formed in Los Angeles in the early 2000s, Dead Sara gained recognition with their breakout single "Weatherman" in 2011, drawing comparisons to Rage Against the…

Influence: 55.26% Fanbase: 32.58% Trending: 66.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 44.40% • Very Strong

As of 2025-08-21

201,453

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 15:06:36 UTC

Genres

rockrockalternative rockhard rockalternativemodern alternative rockmetalslayer

Biography

Formed in Los Angeles in the early 2000s, Dead Sara gained recognition with their breakout single "Weatherman" in 2011, drawing comparisons to Rage Against the Machine and the Kills. Led by vocalist Emily Armstrong and guitarist Siouxsie Medley, the band's raw rock sound earned them a devoted following, leading to successful releases like the crowd-funded Pleasure to Meet You in 2015. They later signed with Atlantic Records, releasing the EP Temporary Things Taking Up Space in 2018 and the single "Heroes" in 2021.

Initially starting as a duo, Dead Sara expanded to a full band lineup and caught the attention of rock legends like Grace Slick and Courtney Love. Their self-titled debut album in 2012 and subsequent singles showcased their powerful, guitar-driven anthems, solidifying their place in the alt-rock scene. Despite a brief stint with Epic Records, Dead Sara maintained their momentum with releases like The Covers EP in 2017, eventually signing with Atlantic Records and continuing to captivate audiences with their energetic performances and evocative songwriting.

Top Brand Affinities

Report Date: 2025-08-21

Dead Sara draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (71%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 48,391 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ampeg, Live Nation, Warner Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dead Sara score 4.22% — Very Strong bucket.

Brand: AmpegBrand: Live NationBrand: Warner Music

Followers:201,453

Engagements:8,504

Rate:4.2%

Posts:302

Avg Likes:8,456

Avg Comments:221

Avg Views:48,391

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 201,453 · Engagements 8,504 · Rate 4.2% Posts 302 · Views 48,391 · Avg Likes 8,456 · Avg Comments 221 · Avg Views 48,391	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 37% 35-44: 12% 45-64: 7%	Largest: 18-24 (41%); next: 25-34 (37%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (30%) BRAZIL (9%) UNITED KINGDOM (6%) CANADA (4%) ARGENTINA (4%)	Top regions: UNITED STATES (30%), BRAZIL (9%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 7,647 avg likes/post · Youtube: 48,391 avg views/post	Best reach: Youtube 48,391 avg views; best engagement: Instagram 7,647 avg likes

Top Brand Affinities

Ampeg

Score: 44.40

Live Nation

Score: 32.98

Warner Music

Score: 23.78

MOOG

Score: 18.13

Pro Tools

Score: 14.67

Sennheiser

Score: 13.52

Amazon Music

Score: 12.68

The Last of Us

Score: 10.14

Ableton

Score: 7.30

iHeartRadio Music Awards

Score: 6.22

Coachella

Score: 6.05

Resident Evil

Score: 5.87

Brand	Category	Score
Ampeg		44.40
Live Nation		32.98
Warner Music		23.78
MOOG		18.13
Pro Tools		14.67
Sennheiser		13.52
Amazon Music		12.68
The Last of Us		10.14
Ableton		7.30
iHeartRadio Music Awards		6.22
Coachella		6.05
Resident Evil		5.87
Spotify Music		5.85
Hot Topic		5.64
Capcom		5.44
Lollapalooza		5.22
Free People		5.19
Kickstarter		5.18
Rockstar Games		5.08
Sega		5.07
MTV		5.05
Coors		4.75
Columbia Pictures		4.45
Need for Speed		4.36
Dr. Martens		4.29
AMC		4.25
Verizon		4.23
Paramount Pictures		4.19
NBC		3.92
Kodak		3.84
Fallout		3.80
Final Fantasy		3.74
NHL		3.74
Taco Bell		3.70
Showtime		3.63
Mortal Kombat		3.58
The Witcher		3.40
Star Wars		3.35
Urban Outfitters		3.35
League of Legends		3.26
SoundCloud		3.25
Jack Daniels		3.09
Nickelodeon		3.01
NFL		2.97
Budweiser		2.96
HBO		2.91
Warner Bros		2.90
Vans		2.89
Comedy Central		2.81
Faber-Castell		2.75