Dead or Alive

Dead or Alive — pop artist from GB.

Formed in Liverpool in 1980, Dead or Alive rose to fame with their dance-pop sound led by the charismatic androgynous frontman Pete Burns. Despite initial…

Influence: 63.83% Fanbase: 44.08% Trending: 73.70% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-21

308,000

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 20:20:55 UTC

Genres

poppopnew romanticnew wave popsynthpopmainstream poprocknew waveelectronichi-nrgother electronic music

Biography

Formed in Liverpool in 1980, Dead or Alive rose to fame with their dance-pop sound led by the charismatic androgynous frontman Pete Burns. Despite initial setbacks during the emergence of the new romantic movement, the band evolved into a successful dance group with hits like "You Spin Me Round (Like a Record)" and "Brand New Lover," achieving stardom in the mid-1980s. Tragically, Pete Burns passed away in 2016, followed by drummer Steve Coy in 2018.

Following their breakthrough success, Dead or Alive continued to release albums and singles, with Pete Burns and Steve Coy remaining as the core members. Despite lineup changes over the years, the band maintained a loyal fan base and continued their musical journey with albums like Fan the Flame, Part One, and Nukleopatra. The untimely deaths of Burns and Coy marked the end of an era for the iconic dance-pop group.

Top Brand Affinities

Report Date: 2025-08-21

Dead or Alive engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews heavily male (64%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (93,393 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dead or Alive score 0.52% — Low bucket.

Followers:308,000

Engagements:1,606

Rate:0.5%

Posts:45

Avg Likes:1,521

Avg Comments:80

Avg Views:93,393

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 308,000 · Engagements 1,606 · Rate 0.5% Posts 45 · Views 93,393 · Avg Likes 1,521 · Avg Comments 80 · Avg Views 93,393	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 33% 35-44: 18% 45-64: 9%	Largest: 18-24 (36%); next: 25-34 (33%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (20%) BRAZIL (10%) UNITED KINGDOM (6%) MEXICO (5%) JAPAN (4%)	Top regions: UNITED STATES (20%), BRAZIL (10%), UNITED KINGDOM (6%)
Platform Engagement	Youtube: 93,393 avg views/post	Best reach: Youtube 93,393 avg views; best engagement: Youtube 1,521 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.

Brand	Category	Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

Artist: Dead or Alive

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 02:55:24	You Spin Me Round (Like a Record) - Rip It Up Version	BB Radio	Potsdam, DE	6
2025-08-22 02:49:47	You Spin Me Round (Like a Record) - Rip It Up Version	WCR FM	Wolverhampton, GB	181
2025-08-22 02:31:15	You Spin Me Round (Like a Record) - Rip It Up Version	XHPOP-FM [Radio Disney 99.3]	Mexico City, DF, MX	177
2025-08-22 02:21:20	You Spin Me Round (Like a Record) (Murder mix)	Power 93.5 fm	Puerto La Cruz, VE	229
2025-08-22 00:41:18	You Spin Me Round (Like a Record) - Rip It Up Version	JærRadioen	Sandnes, NO	179
2025-08-22 00:25:10	You Spin Me Round (Like a Record) - Rip It Up Version	KRTH K-Earth 101 FM	Los Angeles, US	170
2025-08-22 00:23:42	You Spin Me Round (Like a Record) - Rip It Up Version	Radio HBW - Harz-Borde-Welle	Aschersleben, DE	182