De Staat

De Staat — pop artist from NL.

Dutch band De Staat, known for their viral hit Witch Doctor and supporting gigs with major acts like Muse and the Rolling Stones, defy classification with…

Influence: 52.70% Fanbase: 31.11% Trending: 63.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 237.54% • Very Strong

As of 2025-08-21

79,888

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:42:52 UTC

Genres

popdutch indierockdutch rockdutch indie rockrockalternative rockalternativealternativeindie rock

Biography

Dutch band De Staat, known for their viral hit Witch Doctor and supporting gigs with major acts like Muse and the Rolling Stones, defy classification with their eclectic mix of funk, tribal rhythms, introspection, and humor. Fronted by Torre Florim, the band's musical attitude channels the spirit of icons like David Byrne and Prince rather than conforming to typical rock band conventions. With their latest project, Red, Yellow, Blue, De Staat presents a unique approach to categorizing their diverse range of songs, offering an unconventional take on traditional studio albums.

De Staat's upcoming tour will showcase their 'Red, Yellow, Blue' project in a series of colorful and innovative performances across the UK, the Netherlands, Belgium, and Scandinavia. The band will play three shows on three consecutive nights in the UK, the Netherlands, and Belgium, with each night dedicated to a different color theme. In Scandinavia, De Staat will present combined shows where their set will be divided into three distinct parts representing red, yellow, and blue.

Top Brand Affinities

Report Date: 2025-08-21

De Staat stands out with 25-34 & 18-24 audiences across NETHERLANDS, UNITED STATES, UNITED KINGDOM. The profile is heavily male (77%), and content lands hardest on Youtube, where posts average 96,981 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Het Concertgebouw, Hertog Jan, Efteling, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes De Staat a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De Staat score 3.79% — Very Strong bucket.

Brand: Het ConcertgebouwBrand: Hertog JanBrand: Efteling

Followers:79,888

Engagements:3,029

Rate:3.8%

Posts:1,728

Avg Likes:2,899

Avg Comments:142

Avg Views:96,981

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 79,888 · Engagements 3,029 · Rate 3.8% Posts 1,728 · Views 96,981 · Avg Likes 2,899 · Avg Comments 142 · Avg Views 96,981	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 37% 35-44: 15% 45-64: 8%	Largest: 25-34 (38%); next: 18-24 (37%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	NETHERLANDS (17%) UNITED STATES (15%) UNITED KINGDOM (8%) GERMANY (5%) FRANCE (5%)	Top regions: NETHERLANDS (17%), UNITED STATES (15%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 829 avg likes/post · Youtube: 96,981 avg views/post	Best reach: Youtube 96,981 avg views; best engagement: Youtube 2,070 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 237.54

Hertog Jan

Score: 205.21

Efteling

Score: 85.12

Albert Heijn

Score: 79.38

Ampeg

Score: 65.59

Rabobank

Score: 48.85

Hema

Score: 40.16

MOOG

Score: 33.50

Amstel

Score: 27.80

KLM

Score: 24.03

MOCO Museum

Score: 24.01

Ableton

Score: 15.54

Brand	Category	Score
Het Concertgebouw		237.54
Hertog Jan		205.21
Efteling		85.12
Albert Heijn		79.38
Ampeg		65.59
Rabobank		48.85
Hema		40.16
MOOG		33.50
Amstel		27.80
KLM		24.03
MOCO Museum		24.01
Ableton		15.54
Sennheiser		14.12
Akai		11.94
Pro Tools		11.38
Philips		8.58
Citroen		7.25
Spotify Music		6.96
Dr. Martens		6.19
Ryanair		4.77
Heineken		4.31
Polaroid		4.05
Leica		3.89
Fujifilm		3.81
Columbia Pictures		3.35
Olympus		3.33
Lego		3.26
SoundCloud		3.24
Kodak		3.21
Opel		3.16
Jack Daniels		3.14
Panasonic		3.12
Guinness		3.00
Lollapalooza		2.97
Jaguar		2.86
Tomorrowland		2.86
MTV		2.84
Beats Electronics		2.82
Alfa Romeo		2.73
IKEA		2.72
NBC		2.54
Vans		2.54
Tinder		2.54
Martini		2.45
Carhartt		2.44
Matrix		2.39
Fiat		2.34
Chrysler		2.31
Tesco		2.18
Nintendo		2.18