De La Soul

De La Soul — hip-hop & rap artist from US.

De La Soul, consisting of Posdnuos, Trugoy the Dove, and Pasemaster Mase, emerged from high school in the late '80s to sign with Tommy Boy Records after…

Influence: 78.76% Fanbase: 57.38% Trending: 89.45% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 47.39% • Very Strong

As of 2025-10-06

956,538

Social Media Followers

As of 2025-10-06

00:00:00

Hours Airplay

2025-11-07 01:20:07 UTC

Genres

hip-hop & raphip hoprapgangster rapeast coast hip hophip-hop/raphardcore hip hopgolden age hip hopalternative hip hopjazz rapcontemporary hip hopelectronicdance

Biography

De La Soul, consisting of Posdnuos, Trugoy the Dove, and Pasemaster Mase, emerged from high school in the late '80s to sign with Tommy Boy Records after catching the attention of Prince Paul. Their debut album, 3 Feet High and Rising, released in 1989, was praised for its eclectic mix of samples and styles, setting them apart from the hardcore rap dominating the era. The album's success led to the trio being hailed as leaders of the Native Tongues posse, alongside artists like A Tribe Called Quest and Queen Latifah.

Following legal issues with sampling on their debut album, De La Soul released subsequent albums like De La Soul Is Dead (1991), Buhloone Mindstate (1993), and Stakes Is High (1996). Despite critical acclaim, their commercial success waned in the '90s. The group later embarked on a series of albums, including Art Official Intelligence: Mosaic Thump and The Grind Date, before a hiatus. De La Soul's return with And the Anonymous Nobody in 2016 showcased a nearly sample-free sound with live instrumentation and collaborations with artists like Usher and Damon Albarn.

Top Brand Affinities

Report Date: 2025-10-06

De La Soul speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is heavily male (76%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (3,434 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Akai, Mixcloud, Live Nation, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De La Soul score 0.19% — Low bucket.

Brand: AkaiBrand: MixcloudBrand: Live Nation

Followers:956,538

Engagements:1,814

Rate:0.2%

Posts:2,896

Avg Likes:1,772

Avg Comments:60

Avg Views:6,839

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 956,538 · Engagements 1,814 · Rate 0.2% Posts 2,896 · Views 6,839 · Avg Likes 1,772 · Avg Comments 60 · Avg Views 6,839	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 27% 35-44: 23% 45-64: 8%	Largest: 25-34 (40%); next: 18-24 (27%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (41%) UNITED KINGDOM (7%) BRAZIL (6%) FRANCE (5%) CANADA (4%)	Top regions: UNITED STATES (41%), UNITED KINGDOM (7%), BRAZIL (6%)
Platform Engagement	Instagram: 1,308 avg likes/post · Tiktok: 3,434 avg views/post · Youtube: 3,405 avg views/post	Best reach: Tiktok 3,434 avg views; best engagement: Instagram 1,308 avg likes

Top Brand Affinities

Akai

Score: 47.39

Mixcloud

Score: 37.43

Live Nation

Score: 27.83

MOOG

Score: 23.83

Ableton

Score: 17.78

Pioneer

Score: 15.52

Pro Tools

Score: 13.57

Amazon Music

Score: 13.11

Beats Electronics

Score: 12.58

Scotiabank

Score: 11.21

HBO Max

Score: 10.46

Marc O'Polo

Score: 10.34

Brand	Category	Score
Akai		47.39
Mixcloud		37.43
Live Nation		27.83
MOOG		23.83
Ableton		17.78
Pioneer		15.52
Pro Tools		13.57
Amazon Music		13.11
Beats Electronics		12.58
Scotiabank		11.21
HBO Max		10.46
Marc O'Polo		10.34
New Era		10.27
SoundCloud		8.74
DC Shoes		8.73
Everlast		8.55
Atmos		8.48
Sneaker News		8.20
Sneakerhead		8.15
Capcom		7.86
CNN		7.58
DeLorean Motor Company		7.55
iHeartRadio Music Awards		7.53
Sega		7.08
Hasbro		6.94
ESPN		6.67
Los Angeles Lakers		6.31
Spotify Music		5.81
NFL		5.72
Sole Collector		5.59
MTV		5.47
Nice Kicks		5.42
Carhartt		5.38
Stüssy		5.19
Kickstagram		5.06
Verizon		4.91
Hennessy		4.91
NBA		4.90
Warner Bros		4.48
Cartoon Network		4.44
Pilsner Urquell		4.42
Columbia Pictures		4.30
Kickstarter		4.27
Paramount Pictures		4.24
Coors		4.20
NBC		4.19
Bandai Namco		4.18
Comedy Central		4.10
Timberland		4.00
NHL		3.97