De La Soul Brand Affinity ranks highest Akai at 45.94% . Very Strong. Score DMDB 78.76% | Fanbase 57.38%

De La Soul — hip-hop & rap artist from US.

De La Soul, consisting of Posdnuos, Trugoy the Dove, and Pasemaster Mase, emerged from high school in the late '80s to sign with Tommy Boy Records after…

De La Soul

Superstar

Country: US | Artist ID: 11e81bc1-fe69-2a9c-9758-a0369fe50396

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Genres

hip-hop & raphip hoprapgangster rapeast coast hip hophip-hop/raphardcore hip hopgolden age hip hopalternative hip hopjazz rapcontemporary hip hopelectronicdance

Influential: 78.76% Fanbase: 57.38% Trending: 89.45%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 45.94% • Very Strong

As of 2025-09-09

946,956

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.76% | Fanbase 57.38% | Trending 89.45% | CAREER STAGE: SUPERSTAR

Biography

De La Soul, consisting of Posdnuos, Trugoy the Dove, and Pasemaster Mase, emerged from high school in the late '80s to sign with Tommy Boy Records after catching the attention of Prince Paul. Their debut album, 3 Feet High and Rising, released in 1989, was praised for its eclectic mix of samples and styles, setting them apart from the hardcore rap dominating the era. The album's success led to the trio being hailed as leaders of the Native Tongues posse, alongside artists like A Tribe Called Quest and Queen Latifah.

Following legal issues with sampling on their debut album, De La Soul released subsequent albums like De La Soul Is Dead (1991), Buhloone Mindstate (1993), and Stakes Is High (1996). Despite critical acclaim, their commercial success waned in the '90s. The group later embarked on a series of albums, including Art Official Intelligence: Mosaic Thump and The Grind Date, before a hiatus. De La Soul's return with And the Anonymous Nobody in 2016 showcased a nearly sample-free sound with live instrumentation and collaborations with artists like Usher and Damon Albarn.

Report Date: 2025-09-09

De La Soul speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is heavily male (76%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (3,898 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Akai, Mixcloud, Live Nation, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De La Soul score 0.34% — Low bucket.

Brand: AkaiBrand: MixcloudBrand: Live Nation

Followers:946,956

Engagements:3,244

Rate:0.3%

Posts:2,870

Avg Likes:3,199

Avg Comments:78

Avg Views:6,261

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 946,956 · Engagements 3,244 · Rate 0.3% Posts 2,870 · Views 6,261 · Avg Likes 3,199 · Avg Comments 78 · Avg Views 6,261	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 27% 35-44: 22% 45-64: 7%	Largest: 25-34 (42%); next: 18-24 (27%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (39%) UNITED KINGDOM (8%) BRAZIL (8%) FRANCE (5%) PERU (4%)	Top regions: UNITED STATES (39%), UNITED KINGDOM (8%), BRAZIL (8%)
Platform Engagement	Instagram: 2,644 avg likes/post · Tiktok: 3,898 avg views/post · Youtube: 2,363 avg views/post	Best reach: Tiktok 3,898 avg views; best engagement: Instagram 2,644 avg likes

Top Brand Affinities

Akai

Score: 45.94

Mixcloud

Score: 40.25

Live Nation

Score: 27.93

MOOG

Score: 27.05

Ableton

Score: 15.20

Pro Tools

Score: 14.31

Amazon Music

Score: 13.18

Beats Electronics

Score: 12.93

New Era

Score: 11.99

Pioneer

Score: 11.83

Scotiabank

Score: 11.11

HBO Max

Score: 10.65

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Top Brand Affinities

Brand	Category	Score
Akai		45.94
Mixcloud		40.25
Live Nation		27.93
MOOG		27.05
Ableton		15.20
Pro Tools		14.31
Amazon Music		13.18
Beats Electronics		12.93
New Era		11.99
Pioneer		11.83
Scotiabank		11.11
HBO Max		10.65
Marc O'Polo		10.32
DC Shoes		8.69
Atmos		8.41
Everlast		8.41
Sneaker News		8.11
Capcom		7.89
Sneakerhead		7.83
SoundCloud		7.82
iHeartRadio Music Awards		7.37
Hasbro		6.95
DeLorean Motor Company		6.83
CNN		6.65
Los Angeles Lakers		6.23
ESPN		5.87
Sole Collector		5.77
NBA		5.68
Spotify Music		5.67
MTV		5.64
Verizon		5.54
Nice Kicks		5.39
Sega		5.04
Columbia Pictures		5.02
Stüssy		4.78
NFL		4.73
Hennessy		4.51
Pilsner Urquell		4.38
Cartoon Network		4.38
Kickstagram		4.26
Coors		4.20
Bandai Namco		4.19
NBC		4.09
Paramount Pictures		4.08
Comedy Central		4.05
Warner Bros		3.80
Kickstarter		3.73
Timberland		3.64
Nickelodeon		3.61
Oculus		3.59