De La Rose

De La Rose — pop artist from PR.

De La Rose is a Puerto Rican singer and composer known for her talent in crafting captivating melodies. She made her debut in 2021 with the release of her…

Influence: 58.95% Fanbase: 41.93% Trending: 67.47% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 41.72% • Very Strong

As of 2025-09-09

3,402,437

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:54 UTC

Genres

popasian pophip-hop & raptraplatinreggaeton

Biography

De La Rose is a Puerto Rican singer and composer known for her talent in crafting captivating melodies. She made her debut in 2021 with the release of her first single, "Harley," catching the attention of House of Haze label in 2022, propelling her towards a promising career.

Her notable tracks include "Kyoto," "WYA Red," "Maya Remix," and "De La Nada Remix," along with collaborations with artists like Jhayco, Mora, and Omar Courtz.

Top Brand Affinities

Report Date: 2025-09-09

De La Rose reliably reaches 18-24 & 25-34 audiences in ARGENTINA, SPAIN, VENEZUELA. The base is heavily male (56%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (3,750,000 avg views per post); Instagram layers on depth and replies. The audience sits near Univision, La Perla, Pro Tools, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De La Rose score 16.82% — Very Strong bucket.

Brand: UnivisionBrand: La PerlaBrand: Pro Tools

Followers:3,402,437

Engagements:572,132

Rate:16.8%

Posts:301

Avg Likes:552,594

Avg Comments:4,238

Avg Views:3,766,753

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,402,437 · Engagements 572,132 · Rate 16.8% Posts 301 · Views 3,766,753 · Avg Likes 552,594 · Avg Comments 4,238 · Avg Views 3,766,753	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	ARGENTINA (14%) SPAIN (14%) VENEZUELA (11%) UNITED STATES (11%) COLOMBIA (9%)	Top regions: ARGENTINA (14%), SPAIN (14%), VENEZUELA (11%)
Platform Engagement	Instagram: 286,424 avg likes/post · Tiktok: 3,750,000 avg views/post · Youtube: 16,753 avg views/post	Best reach: Tiktok 3,750,000 avg views; best engagement: Instagram 286,424 avg likes

Top Brand Affinities

Univision

Score: 41.72

La Perla

Score: 34.10

Pro Tools

Score: 27.55

Amazon Music

Score: 20.15

Ableton

Score: 14.54

American Airlines

Score: 11.68

SoundCloud

Score: 11.56

Spotify Music

Score: 8.94

LATAM

Score: 7.76

Beats Electronics

Score: 7.69

Foot Locker

Score: 7.09

Amway

Score: 6.89

Brand	Category	Score
Univision		41.72
La Perla		34.10
Pro Tools		27.55
Amazon Music		20.15
Ableton		14.54
American Airlines		11.68
SoundCloud		11.56
Spotify Music		8.94
LATAM		7.76
Beats Electronics		7.69
Foot Locker		7.09
Amway		6.89
Movistar		6.55
Pioneer		6.20
Champion		5.88
Bacardi		5.08
Barber Shop Connect		4.66
Supreme		4.23
Coachella		3.81
Versace		3.77
Sony		3.62
Acura		3.50
Los Angeles Lakers		3.40
Hennessy		3.27
Pull&Bear		3.12
Cafecito		2.97
Gymshark		2.93
Guess		2.85
Bershka		2.82
Lollapalooza		2.71
Too Faced Cosmetics		2.63
Pandora		2.60
Sneakerhead		2.59
Bugatti		2.51
Garnier		2.43
Kodak		2.42
Paramount Pictures		2.41
shein		2.40
Chrysler		2.37
musical.ly		2.17
Tarte Cosmetics		2.17
SheInside		2.17
Puma		2.14
Forever 21		2.10
Reebok		2.06
FashionNova		1.97
NBA		1.92
Louis Vuitton		1.89
NYX Cosmetics		1.88
Anastasia Beverly Hills		1.84