De La Ghetto Brand Affinity ranks highest Sprayground at 48.70% . Very Strong. Score DMDB 66.42% | Fanbase 64.28%

De La Ghetto — pop artist from US.

De la Ghetto, born Rafael Castillo on September 17, 1982, in New York City, is an American-born urbano artist who grew up in Puerto Rico. In 2004, he…

De La Ghetto

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc9-c54d-6c52-b4f0-a0369fe50396

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Genres

poplatin pophip-hop & raptrap latinolatin hip hoptrapelectronicelectroniclatinreggaeton flowurbano latinolatinreggaeton

Influential: 66.42% Fanbase: 64.28% Trending: 67.50%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sprayground • 48.70% • Very Strong

As of 2025-09-09

12,856,415

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.42% | Fanbase 64.28% | Trending 67.50% | CAREER STAGE: MAINSTREAM

Biography

De la Ghetto, born Rafael Castillo on September 17, 1982, in New York City, is an American-born urbano artist who grew up in Puerto Rico. In 2004, he co-founded the duo Arcángel y De la Ghetto with Arcángel, releasing hits like "Pégate." After going solo in 2007, De la Ghetto continued to collaborate with various artists, including hits like "Aparentemente" and "Si Tú No Estás." He released his third album, "Mi Movimiento," in September 2018, featuring collaborations with artists such as J Balvin and Daddy Yankee.

Throughout his career, De la Ghetto has been a prominent figure in the Latin music scene, with a rapid-fire rhyming style that has garnered millions of views on his music videos. His music has consistently charted on various Latin music charts, showcasing his versatility as both a rapper and singer. De la Ghetto's prolific output and collaborations have solidified his position as a respected artist in the reggaeton genre.

Report Date: 2025-09-09

De La Ghetto reliably reaches 18-24 & 25-34 audiences in COLOMBIA, UNITED STATES, MEXICO. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (134,650 avg views per post); Instagram layers on depth and replies. The audience sits near Sprayground, La Perla, Univision, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De La Ghetto score 0.21% — Low bucket.

Brand: SpraygroundBrand: La PerlaBrand: Univision

Followers:12,856,415

Engagements:27,097

Rate:0.2%

Posts:1,099

Avg Likes:26,163

Avg Comments:520

Avg Views:143,322

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,856,415 · Engagements 27,097 · Rate 0.2% Posts 1,099 · Views 143,322 · Avg Likes 26,163 · Avg Comments 520 · Avg Views 143,322	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 26% 13-17: 6% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (26%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	COLOMBIA (18%) UNITED STATES (12%) MEXICO (10%) VENEZUELA (10%) ECUADOR (9%)	Top regions: COLOMBIA (18%), UNITED STATES (12%), MEXICO (10%)
Platform Engagement	Instagram: 17,343 avg likes/post · Tiktok: 134,650 avg views/post · Youtube: 8,672 avg views/post	Best reach: Tiktok 134,650 avg views; best engagement: Instagram 17,343 avg likes

Top Brand Affinities

Sprayground

Score: 48.70

La Perla

Score: 29.93

Univision

Score: 22.89

Suavecito

Score: 10.16

Movistar

Score: 7.76

Andis

Score: 6.93

Pioneer

Score: 6.13

Macy's

Score: 5.77

American Airlines

Score: 5.30

Nixon

Score: 4.69

Hennessy

Score: 4.30

VidaSana

Score: 4.14

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Top Brand Affinities

Brand	Category	Score
Sprayground		48.70
La Perla		29.93
Univision		22.89
Suavecito		10.16
Movistar		7.76
Andis		6.93
Pioneer		6.13
Macy's		5.77
American Airlines		5.30
Nixon		4.69
Hennessy		4.30
VidaSana		4.14
Barber Shop Connect		3.94
Fendi		3.41
MTV		3.37
shein		3.23
Timberland		3.02
SheInside		2.86
Cafecito		2.77
Herbalife		2.36
Polo Ralph Lauren		2.29
Versace		2.07
Tomorrowland		2.07
Los Angeles Lakers		2.05
Gymshark		1.96
Calvin Klein		1.95
Victoria's Secret		1.93
FIFA		1.73
Beats Electronics		1.73
Prada		1.58
Balenciaga		1.53
Puma		1.53
Under Armour		1.52
Lexus		1.51
Fiat		1.51
Hyundai		1.49
Spotify Music		1.48
Ferrari		1.48
New Balance		1.47
NBA		1.47
NYX Cosmetics		1.44
Guess		1.43
musical.ly		1.43
FashionNova		1.39
Rolex		1.39
SoundCloud		1.39
Urban Decay Cosmetics		1.32
NFL		1.31
Call of Duty		1.30
Lamborghini		1.26