De Jeugd van Tegenwoordig

De Jeugd van Tegenwoordig — pop artist from NL.

Dutch hip-hop group De Jeugd van Tegenwoordig, consisting of Vjèze Fur (Freddy Tratlehner), WiWa (Olivier Locadia), Faberyayo (Pepijn Lanen), and producer Bas…

Influence: 51.90% Fanbase: 37.79% Trending: 58.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hertog Jan • 168.81% • Very Strong

As of 2025-08-21

95,516

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:56:20 UTC

Genres

poppopdutch poprockdutch rockhip-hop & raphip-hop/rapdutch hip hopraphip hop

Biography

Dutch hip-hop group De Jeugd van Tegenwoordig, consisting of Vjèze Fur (Freddy Tratlehner), WiWa (Olivier Locadia), Faberyayo (Pepijn Lanen), and producer Bas Bron, rose to fame in 2005 with the hit single "Watskeburt?!" They quickly gained mainstream success in the Netherlands and Belgium with their infectious, genre-blending sound, performing at festivals like Lowlands and releasing their debut album "Parels Voor De Zwijnen" the same year.

Following their breakthrough, De Jeugd van Tegenwoordig continued to dominate the charts with hits like "Sterrenstof" and "Get Spanish," releasing several albums including "De Machine" (2008), "De Lachende Derde" (2010), "Ja, Natúúrlijk!" (2013), and "Manon" (2015). Their later albums "Leuk" (2018), "Anders" (2018), and "Moderne Manieren" (2023) achieved commercial success, with the latter debuting at #1 on the Dutch album charts. Celebrating their 20th anniversary in 2025, the group performed three concerts in Amsterdam's Ziggo Dome and Antwerp's Lotto Arena, receiving the prestigious Edison Oeuvreprijs for their significant contribution to Dutch music.

Top Brand Affinities

Report Date: 2025-08-21

De Jeugd van Tegenwoordig reliably reaches 25-34 & 18-24 audiences in NETHERLANDS, BELGIUM, UNITED STATES. The base is male-leaning (54%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (2,663 avg likes per post); Instagram layers on depth and replies. The audience sits near Hertog Jan, Het Concertgebouw, Albert Heijn, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De Jeugd van Tegenwoordig score 2.79% — Strong bucket.

Brand: Hertog JanBrand: Het ConcertgebouwBrand: Albert Heijn

Followers:95,516

Engagements:2,663

Rate:2.8%

Posts:779

Avg Likes:2,663

Avg Comments:27

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 95,516 · Engagements 2,663 · Rate 2.8% Posts 779 · Views 0 · Avg Likes 2,663 · Avg Comments 27 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 33% 35-44: 18% 45-64: 6%	Largest: 25-34 (39%); next: 18-24 (33%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	NETHERLANDS (78%) BELGIUM (9%) UNITED STATES (2%) SPAIN (1%) FRANCE (1%)	Top regions: NETHERLANDS (78%), BELGIUM (9%), UNITED STATES (2%)
Platform Engagement	Instagram: 2,663 avg likes/post	best engagement: Instagram 2,663 avg likes

Top Brand Affinities

Hertog Jan

Score: 168.81

Het Concertgebouw

Score: 136.14

Albert Heijn

Score: 109.67

Efteling

Score: 108.62

Kruidvat

Score: 78.05

Zeeman

Score: 67.09

LINDA

Score: 65.95

Bloomon

Score: 55.38

Hema

Score: 52.37

Amstel

Score: 45.19

Rabobank

Score: 44.26

KLM

Score: 36.02

Brand	Category	Score
Hertog Jan		168.81
Het Concertgebouw		136.14
Albert Heijn		109.67
Efteling		108.62
Kruidvat		78.05
Zeeman		67.09
LINDA		65.95
Bloomon		55.38
Hema		52.37
Amstel		45.19
Rabobank		44.26
KLM		36.02
MOCO Museum		21.67
Zalando		11.05
Tomorrowland		10.11
Jagermeister		6.91
Citroen		6.71
Heineken		6.55
Stüssy		6.38
Philips		6.28
Ableton		6.26
Pioneer		5.72
Dr. Martens		4.75
Bacardi		4.67
Polaroid		4.58
Opel		4.08
Pull&Bear		3.83
Carhartt		3.78
ASICS		3.62
ASOS		3.41
Spotify Music		3.15
IKEA		3.12
SoundCloud		3.04
Emporium		3.04
Peugeot		2.97
Lush		2.55
Vans		2.54
Showtime		2.51
Volvo		2.49
Beats Electronics		2.47
Martini		2.46
Ray-Ban		2.41
Primark		2.36
Geocaching		2.35
LEGOLAND		2.33
Fiat		2.24
Lego		2.20
Tinder		2.15
Red Bull		2.14
Fujifilm		2.13