De Hofnar

De Hofnar — electronic artist from NL.

De Hofnar, also known as Jeroen Maas, discovered his love for house music at a young age, starting to produce at just 13 years old. His signature melodic house…

Influence: 55.07% Fanbase: 34.95% Trending: 65.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 74.40% • Very Strong

As of 2025-09-21

27,520

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-10-08 18:42:52 UTC

Genres

electronictropical housedeep tropical housedanceelectronichouse

Biography

De Hofnar, also known as Jeroen Maas, discovered his love for house music at a young age, starting to produce at just 13 years old. His signature melodic house sound and summer vibes have propelled him to global acclaim, with hits like "Zonnestraal" and "Vogelvlucht" amassing over 500 million streams.

Not only has De Hofnar found success as a solo artist, but he has also remixed tracks for industry giants like Tiësto and Armin van Buuren. His rise to fame has led to performances at notable festivals both in the Netherlands and around the world, showcasing his diverse talents and unwavering dedication to the craft of electronic music.

Top Brand Affinities

Report Date: 2025-09-21

De Hofnar engages 18-24 & 25-34 audiences with repeatable results in NETHERLANDS, BELGIUM, MEXICO. The fan base skews heavily male (72%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (5,765 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Mixcloud, Pioneer, Trancefamily, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De Hofnar score 2.47% — Strong bucket.

Brand: MixcloudBrand: PioneerBrand: Trancefamily

Followers:27,520

Engagements:680

Rate:2.5%

Posts:1,170

Avg Likes:611

Avg Comments:20

Avg Views:5,765

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,520 · Engagements 680 · Rate 2.5% Posts 1,170 · Views 5,765 · Avg Likes 611 · Avg Comments 20 · Avg Views 5,765	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 33% 35-44: 13% 13-17: 6%	Largest: 18-24 (42%); next: 25-34 (33%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	NETHERLANDS (65%) BELGIUM (11%) MEXICO (6%) BRAZIL (6%) UNITED STATES (5%)	Top regions: NETHERLANDS (65%), BELGIUM (11%), MEXICO (6%)
Platform Engagement	Instagram: 337 avg likes/post · Tiktok: 5,765 avg views/post	Best reach: Tiktok 5,765 avg views; best engagement: Instagram 337 avg likes

Top Brand Affinities

Mixcloud

Score: 74.40

Pioneer

Score: 70.29

Trancefamily

Score: 51.99

Ableton

Score: 36.44

Tomorrowland

Score: 36.13

Warner Music

Score: 27.11

Sennheiser

Score: 25.03

Akai

Score: 19.18

MOOG

Score: 18.64

SoundCloud

Score: 17.45

Amazon Music

Score: 16.14

Nakd

Score: 11.79

Brand	Category	Score
Mixcloud		74.40
Pioneer		70.29
Trancefamily		51.99
Ableton		36.44
Tomorrowland		36.13
Warner Music		27.11
Sennheiser		25.03
Akai		19.18
MOOG		18.64
SoundCloud		17.45
Amazon Music		16.14
Nakd		11.79
KLM		11.12
Zalando		10.39
Efteling		9.52
Beats Electronics		8.94
Calzedonia		8.12
Pro Tools		7.36
Amstel		7.03
Spotify Music		7.01
OOTD Magazine		6.54
Bose		5.64
Moët & Chandon		5.46
Jagermeister		5.43
Lollapalooza		5.16
KARL LAGERFELD		5.11
Ryanair		4.76
Pull&Bear		4.58
ASOS		4.51
boohoo		4.50
Coachella		4.38
Superdry		4.19
Bershka		4.11
Bacardi		3.96
Red Bull		3.90
Heineken		3.52
MTV		3.35
Urban Outfitters		3.20
Dr. Martens		3.04
Aperol		3.02
musical.ly		2.86
Michael Kors		2.75
Emporium		2.75
Ray-Ban		2.56
Alfa Romeo		2.56
Armani		2.56
TOM FORD		2.42
Primark		2.41
Martini		2.39
Jack Daniels		2.39