Daya

Daya — pop artist from US.

American singer/songwriter Daya, born Grace Martine Tandon, blends catchy pop melodies with electronic elements in her music. Starting her career as a high…

Influence: 67.25% Fanbase: 59.01% Trending: 71.37% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.77% • Very Strong

As of 2025-09-09

1,342,486

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 08:07:38 UTC

Genres

popdance poppoppost-teen popindie poptimismuk popalternativealt zelectronictropical houseelectropopedmpop dance

Biography

American singer/songwriter Daya, born Grace Martine Tandon, blends catchy pop melodies with electronic elements in her music. Starting her career as a high school junior, she gained recognition with her debut album Sit Still, Look Pretty in 2016, featuring the multi-platinum track "Hide Away." Collaborating with artists like the Chainsmokers, she won a Grammy for Best Dance Recording in 2016. Daya's musical evolution led to a more electronic-leaning style showcased in her 2021 EP The Difference and subsequent releases as an independent artist.

Raised in Mount Lebanon, Pennsylvania, Daya began her music journey at a young age, signing with Z-Entertainment in 2014 based on her demos. Her breakout single "Hide Away" achieved global success, followed by her debut EP and album. Over the years, Daya continued to release singles and EPs, with notable tracks like "First Time" and "Bad Girl." Embracing independence in 2023, she explored new sounds and creative control, releasing singles such as "Juliene" as part of her ongoing musical journey.

Top Brand Affinities

Report Date: 2025-09-09

Daya resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, INDIA, INDONESIA. With a heavily female (65%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (5,226 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, Pioneer, Coach makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daya score 0.22% — Low bucket.

Brand: Live NationBrand: PioneerBrand: Coach

Followers:1,342,486

Engagements:2,936

Rate:0.2%

Posts:375

Avg Likes:2,932

Avg Comments:37

Avg Views:5,226

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,342,486 · Engagements 2,936 · Rate 0.2% Posts 375 · Views 5,226 · Avg Likes 2,932 · Avg Comments 37 · Avg Views 5,226	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 11% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (29%) INDIA (8%) INDONESIA (6%) PHILIPPINES (5%) BRAZIL (5%)	Top regions: UNITED STATES (29%), INDIA (8%), INDONESIA (6%)
Platform Engagement	Instagram: 2,827 avg likes/post · Youtube: 5,226 avg views/post	Best reach: Youtube 5,226 avg views; best engagement: Instagram 2,827 avg likes

Top Brand Affinities

Live Nation

Score: 20.77

Pioneer

Score: 7.91

Coach

Score: 6.46

iHeartRadio Music Awards

Score: 6.21

Urban Outfitters

Score: 5.46

Free People

Score: 5.38

Champion

Score: 5.15

Heinz

Score: 4.52

Ableton

Score: 4.44

Coachella

Score: 3.93

American Eagle

Score: 3.91

MTV

Score: 3.86

Brand	Category	Score
Live Nation		20.77
Pioneer		7.91
Coach		6.46
iHeartRadio Music Awards		6.21
Urban Outfitters		5.46
Free People		5.38
Champion		5.15
Heinz		4.52
Ableton		4.44
Coachella		3.93
American Eagle		3.91
MTV		3.86
Taco Bell		3.86
Tomorrowland		3.61
Sunnies Studios		3.25
Nickelodeon		3.23
NBC		3.15
Showtime		3.02
Stüssy		3.01
Dr. Martens		3.00
Paramount Pictures		2.82
Lollapalooza		2.80
CBS		2.75
CBS Television Studios		2.73
Victoria's Secret		2.73
musical.ly		2.48
NHL		2.41
Kylie Cosmetics		2.40
ASOS		2.36
Bellagio		2.23
Busch		2.22
Fenty beauty		2.11
SoundCloud		2.04
Too Faced Cosmetics		1.88
Spotify Music		1.88
Michael Kors		1.84
McLaren		1.82
Ubisoft		1.81
Budweiser		1.80
Target		1.79
Polaroid		1.78
Transformers		1.69
Pepsi		1.66
Pixar		1.65
shein		1.64
Under Armour		1.64
Costco		1.63
Forever 21		1.63
Calvin Klein		1.56
Airbnb		1.53