
Dawn Penn
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
16,192
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 18:41:00 UTC
Genres
Biography
Penn's initial success came with hits like "Blue Yes Blue" and a reggae version of Lulu's "To Sir with Love," but she left the music industry in 1970. Her unexpected return in the '90s marked a resurgence in her career, showcasing her enduring talent and introducing her music to a new generation. The dancehall-influenced remake of her iconic song propelled Penn back onto the charts, reaffirming her status as a reggae legend.
Dawn Penn builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (58%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (88 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Akai, Pioneer point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 16,192 · Engagements 88 · Rate 0.5% Posts 91 · Views 0 · Avg Likes 88 · Avg Comments 3 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 39% 35-44: 35% 45-64: 13% 18-24: 12% |
Largest: 25-34 (39%); next: 35-44 (35%) |
Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
Top Countries |
UNITED STATES (28%) BRAZIL (19%) UNITED KINGDOM (16%) JAMAICA (3%) ITALY (3%) |
Top regions: UNITED STATES (28%), BRAZIL (19%), UNITED KINGDOM (16%) |
Platform Engagement | Instagram: 88 avg likes/post | best engagement: Instagram 88 avg likes |
Top Brand Affinities
Mixcloud
Akai
Pioneer
Amazon Music
Fred Perry
Clarks
All Saints
SoundCloud
iHeartRadio Music Awards
Spotify Music
Ableton
CNN
Brand | Category | Score |
---|---|---|
Mixcloud | 82.03 | |
Akai | 31.64 | |
Pioneer | 20.61 | |
Amazon Music | 12.49 | |
Fred Perry | 12.48 | |
Clarks | 12.43 | |
All Saints | 10.66 | |
SoundCloud | 8.28 | |
iHeartRadio Music Awards | 7.55 | |
Spotify Music | 7.53 | |
Ableton | 7.35 | |
CNN | 7.09 | |
Beats Electronics | 6.38 | |
Hennessy | 6.28 | |
BBC | 6.25 | |
NBC | 5.67 | |
Jameson | 5.51 | |
Kodak | 4.66 | |
MTV | 4.61 | |
Paramount Pictures | 4.24 | |
Warner Bros | 3.96 | |
Pfizer | 3.67 | |
ESPN | 3.52 | |
ABC | 3.36 | |
Columbia Pictures | 2.80 | |
Matrix | 2.42 | |
Baileys | 2.40 | |
Fila | 2.34 | |
NBA | 2.19 | |
Budweiser | 2.14 | |
Cadillac | 2.14 | |
Airbnb | 2.10 | |
Guinness | 2.04 | |
musical.ly | 2.02 | |
Amazon | 2.00 | |
The Olympic Games | 1.91 | |
Coachella | 1.88 | |
Pixar | 1.87 | |
The North Face | 1.85 | |
Pepsi | 1.78 | |
WWE | 1.72 | |
Universal | 1.66 | |
ASICS | 1.66 | |
Paypal | 1.57 | |
Pandora | 1.56 | |
Tesla Motors | 1.50 | |
Versace | 1.43 | |
Los Angeles Lakers | 1.43 | |
Sneakerhead | 1.41 | |
Vogue | 1.34 |
Official Profiles
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LoginArtist: Dawn Penn
The map shows every radio station that aired Dawn Penn today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-17)
Total: 3,031,061
PLATFORM | TOTAL | % | |
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2,667,340 | 88.00% |
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363,721 | 12.00% |
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 18:11:44 | You Don't Love Me (No, No, No) - Single Version | Rádio Marginal | Cascais, PT | 183 |
2025-08-21 17:11:30 | You Don't Love Me (No, No, No) - Single Version | Magic Soul | London, GB | 188 |
2025-08-21 16:46:02 | You Don't Love Me (No, No, No) - Single Version | Radio Lombardia | Rome, IT | 188 |
2025-08-21 16:30:06 | You Don't Love Me (No, No, No) - Single Version | Luv 107.1 | Dubai, AE | 180 |
2025-08-21 15:15:53 | You Don't Love Me (No, No, No) - Single Version | Vogtland Radio | Chemnitz, DE | 239 |
2025-08-21 15:07:06 | You Don't Love Me (No, No, No) - Single Version | Radionorba | Apulia, IT | 261 |
2025-08-21 12:38:38 | No, No, No | Radio Cardiff | Cardiff, GB | 263 |
2025-08-21 12:09:34 | No, No, No | Radio Cardiff | Cardiff, GB | 260 |
2025-08-21 10:41:51 | No, No, No | Radio Cardiff | Cardiff, GB | 262 |
2025-08-21 07:00:20 | No No No (remix) | 8K | Christchurch, NZ | 8 |
Popularity (2025-10-07)
Platform | % |
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No data. |