Dawes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
185,286
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 22:01:01 UTC
Genres
Biography
As Dawes solidifies their reputation as an earnest and versatile musical force, Oh Brother highlights the band's ability to seamlessly navigate various genres while staying true to their unique sound. The Goldsmith brothers' continued creativity and ambition shine through in this album, demonstrating their dedication to evolving together as lifelong musicians and maintaining a sense of freedom from artistic expectations.
Dawes builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (71%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,174 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, Live Nation, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 185,286 · Engagements 1,225 · Rate 0.7% Posts 1,425 · Views 2,715 · Avg Likes 1,220 · Avg Comments 36 · Avg Views 2,715 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 27% 35-44: 18% 45-64: 16% |
Largest: 25-34 (36%); next: 18-24 (27%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (61%) CANADA (6%) UNITED KINGDOM (4%) BRAZIL (3%) NIGERIA (3%) |
Top regions: UNITED STATES (61%), CANADA (6%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 1,078 avg likes/post · Tiktok: 2,174 avg views/post · Youtube: 541 avg views/post | Best reach: Tiktok 2,174 avg views; best engagement: Instagram 1,078 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Akg
Pro Tools
Amazon Music
Coors
Sennheiser
J.Crew
Kroger
Delta
Kickstarter
| Brand | Category | Score |
|---|---|---|
| Ampeg | 33.17 | |
| Live Nation | 22.21 | |
| MOOG | 20.41 | |
| Akg | 16.83 | |
| Pro Tools | 14.05 | |
| Amazon Music | 13.12 | |
| Coors | 10.92 | |
| Sennheiser | 10.32 | |
| J.Crew | 8.55 | |
| Kroger | 8.44 | |
| Delta | 7.37 | |
| Kickstarter | 7.34 | |
| Ableton | 7.05 | |
| Spotify Music | 6.87 | |
| Paramount Pictures | 6.72 | |
| Free People | 6.48 | |
| Publix | 6.47 | |
| Lollapalooza | 6.27 | |
| Verizon | 5.74 | |
| iHeartRadio Music Awards | 5.31 | |
| Margaritaville | 5.27 | |
| Pacific Northwest Wonderland | 5.26 | |
| Busch | 4.96 | |
| Showtime | 4.60 | |
| Anthropologie | 4.58 | |
| The Home Depot | 4.55 | |
| Bud Light | 4.47 | |
| Taco Bell | 4.47 | |
| Cadillac | 4.39 | |
| Chick-fil-A | 4.24 | |
| Guinness | 4.23 | |
| Coachella | 4.16 | |
| Airbnb | 4.09 | |
| Heinz | 3.98 | |
| Budweiser | 3.97 | |
| Gillette | 3.91 | |
| Emporium | 3.86 | |
| Holden | 3.75 | |
| Target | 3.71 | |
| NHL | 3.69 | |
| Columbia Pictures | 3.27 | |
| Carhartt | 3.21 | |
| Summit Entertainment | 3.16 | |
| NBC | 3.11 | |
| SoundCloud | 2.89 | |
| ESPN | 2.87 | |
| Urban Outfitters | 2.79 | |
| MTV | 2.78 | |
| Chipotle Mexican Grill | 2.76 | |
| Costco | 2.76 |
Official Profiles
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LoginArtist: Dawes
The map shows every radio station that aired Dawes today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 21:05:13 | When You Call My Name | The Loft | Washington, D.C., US | 284 |
| 2025-08-21 20:09:19 | Roll With the Punches | KYWH-FM | Lockwood, US | 249 |
| 2025-08-21 20:02:23 | When My Time Comes | WNRN | Richmond, US | 241 |
| 2025-08-21 19:17:29 | Most People | KRCL | Salt Lake City, US | 266 |
| 2025-08-21 18:54:18 | All Your Favorite Bands | KMTN The Mountain 96.9 FM | Jackson, US | 203 |
| 2025-08-21 18:40:55 | From a Window Seat | WUMB | Boston, US | 2 |
| 2025-08-21 18:35:32 | All Your Favorite Bands | KTAO | Taos, US | 203 |
| 2025-08-21 18:32:58 | As If by Design | Bremen Zwei | Bremen, DE | 248 |
| 2025-08-21 17:29:00 | Less Than Five Miles Away | WBJB | Monmouth Beach, US | 290 |
| 2025-08-21 17:10:59 | All Your Favorite Bands | WFUV | New York City, US | 201 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
