David Morris Brand Affinity ranks highest Ariat at 27.17% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

David Morris — country artist from US.

David Morris, hailing from Charleston, West Virginia, is a versatile artist known for his work in country music, rap, and as a musician.

Genres

countrycountry

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-08-21

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 27.17% • Very Strong

As of 2025-08-21

927,839

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

CAREER STAGE: MID_LEVEL

Biography

David Morris, hailing from Charleston, West Virginia, is a versatile artist known for his work in country music, rap, and as a musician.

Report Date: 2025-08-21

David Morris is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, NIGERIA, CANADA. The audience is heavily male (65%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (3,413 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ariat, RAM Trucks, Arctic Cat points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist David Morris score 0.12% — Low bucket.

Brand: AriatBrand: RAM TrucksBrand: Arctic Cat

Followers:927,839

Engagements:1,114

Rate:0.1%

Posts:2,429

Avg Likes:1,048

Avg Comments:83

Avg Views:6,531

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 927,839 · Engagements 1,114 · Rate 0.1% Posts 2,429 · Views 6,531 · Avg Likes 1,048 · Avg Comments 83 · Avg Views 6,531	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 37% 35-44: 14% 13-17: 5%	Largest: 25-34 (40%); next: 18-24 (37%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (83%) NIGERIA (5%) CANADA (3%) PHILIPPINES (2%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (83%), NIGERIA (5%), CANADA (3%)
Platform Engagement	Instagram: 581 avg likes/post · Tiktok: 3,413 avg views/post · Youtube: 3,118 avg views/post	Best reach: Tiktok 3,413 avg views; best engagement: Instagram 581 avg likes

Top Brand Affinities

Ariat

Score: 27.17

RAM Trucks

Score: 25.74

Arctic Cat

Score: 25.08

Barstool Sports

Score: 18.42

Miller Lite

Score: 18.33

GMC

Score: 16.81

Tagaz

Score: 14.63

Bud Light

Score: 13.72

Fabletics

Score: 13.04

Hoonigan

Score: 10.59

Stihl

Score: 9.43

Coors

Score: 8.16

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Ariat		27.17
RAM Trucks		25.74
Arctic Cat		25.08
Barstool Sports		18.42
Miller Lite		18.33
GMC		16.81
Tagaz		14.63
Bud Light		13.72
Fabletics		13.04
Hoonigan		10.59
Stihl		9.43
Coors		8.16
Carhartt		7.90
Amazon Music		7.75
Dodge		7.75
T.J. Maxx		7.68
Busch		7.49
Jeep		7.01
Influenster		6.82
Chick-fil-A		6.59
OLD NAVY		6.57
Ford		6.41
Chevrolet		6.28
Monster Beverage		6.14
Free People		6.06
Pacific Northwest Wonderland		6.04
Kroger		5.86
The Home Depot		5.58
American Eagle		5.46
Lululemon Athletica		5.46
Margaritaville		5.21
ESPN		5.10
Budweiser		4.96
Steve Madden		4.85
Taco Bell		4.65
Gatorade		4.58
Nixon		4.30
Harley-Davidson		4.25
Gillette		4.21
Acura		4.18
SoundCloud		4.14
Cadillac		3.91
Heinz		3.88
NHL		3.88
Walmart		3.78
NFL		3.71
Dunkin' Donuts		3.53
Verizon		3.53
Under Armour		3.30
PetSmart		3.27