Das EFX

Das EFX — hip-hop & rap artist from US.

Das EFX's unique rapid-fire, playful lyrical style, characterized by dense rhymes and invented words, was highly influential in early-'90s hip-hop. Despite…

Influence: 59.38% Fanbase: 38.77% Trending: 69.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 70.28% • Very Strong

As of 2025-08-21

176,482

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-12-07 16:50:40 UTC

Genres

hip-hop & raphip hoprapgangster rapeast coast hip hophip-hop/raphardcore hip hopturntablismcontemporary hip hop

Biography

Das EFX's unique rapid-fire, playful lyrical style, characterized by dense rhymes and invented words, was highly influential in early-'90s hip-hop. Despite being initially groundbreaking, the duo faced criticism for being perceived as one-dimensional novelties as their career progressed. Krazy Drazyz and Skoob, who formed Das EFX at Virginia State University in 1988, gained recognition after a talent show judged by EPMD led to a record deal and membership in the Def Squad crew.

Their debut album, "Dead Serious," released in 1992, was a hip-hop milestone with the hit single "They Want EFX" propelling it to platinum status. The duo's follow-up albums, like 1993's "Straight Up Sewaside," showcased a shift in their style to avoid being typecast. However, internal conflicts within EPMD and lackluster reception to subsequent releases like 1995's "Hold It Down" contributed to Das EFX's hiatus from recording. Their 1998 comeback with "Generation EFX" catered more to a niche following, and the group has since maintained a low profile in the music industry.

Top Brand Affinities

Report Date: 2025-08-21

Das EFX connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, COLOMBIA, SPAIN. With a heavily male (86%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 10,315 avg views per post; Instagram adds dependable engagement depth. Overlap with Akai, Mixcloud, Pro Tools highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Das EFX moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Das EFX score 0.21% — Low bucket.

Brand: AkaiBrand: MixcloudBrand: Pro Tools

Followers:176,482

Engagements:378

Rate:0.2%

Posts:735

Avg Likes:375

Avg Comments:16

Avg Views:10,315

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 176,482 · Engagements 378 · Rate 0.2% Posts 735 · Views 10,315 · Avg Likes 375 · Avg Comments 16 · Avg Views 10,315	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 32% 35-44: 20% 45-64: 4%	Largest: 25-34 (41%); next: 18-24 (32%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (27%) COLOMBIA (5%) SPAIN (5%) BRAZIL (5%) GERMANY (4%)	Top regions: UNITED STATES (27%), COLOMBIA (5%), SPAIN (5%)
Platform Engagement	Instagram: 203 avg likes/post · Youtube: 10,315 avg views/post	Best reach: Youtube 10,315 avg views; best engagement: Instagram 203 avg likes

Top Brand Affinities

Akai

Score: 70.28

Mixcloud

Score: 37.17

Pro Tools

Score: 19.63

Amazon Music

Score: 19.61

Beats Electronics

Score: 16.67

Pioneer

Score: 15.75

WNBA

Score: 15.25

Ableton

Score: 13.38

Marc O'Polo

Score: 12.60

New Era

Score: 11.30

iHeartRadio Music Awards

Score: 10.88

SoundCloud

Score: 9.90

Brand	Category	Score
Akai		70.28
Mixcloud		37.17
Pro Tools		19.63
Amazon Music		19.61
Beats Electronics		16.67
Pioneer		15.75
WNBA		15.25
Ableton		13.38
Marc O'Polo		12.60
New Era		11.30
iHeartRadio Music Awards		10.88
SoundCloud		9.90
DC Shoes		9.00
CNN		8.95
Hennessy		8.65
Everlast		8.34
Sneaker News		7.88
Sneakerhead		7.43
FOX		7.27
Foot Locker		7.08
Nice Kicks		6.94
MTV		6.53
Clarks		6.42
NBA		6.33
Spotify Music		6.29
ESPN		6.09
Los Angeles Lakers		6.06
Kickstagram		5.81
Timberland		5.28
NFL		4.69
Universal		4.64
Warner Bros		4.57
Carhartt		4.55
Verizon		4.40
The Home Depot		4.32
Mortal Kombat		4.19
NBC		4.11
Fila		4.11
Polo Ralph Lauren		3.86
FedEx		3.80
Columbia Pictures		3.68
Supreme		3.52
Comedy Central		3.52
Transformers		3.47
Cadillac		3.41
Matrix		3.38
Gatorade		3.29
Stüssy		3.28
Acura		3.27
Nickelodeon		3.22