Darshan Raval Brand Affinity ranks highest PlayerUnknown's Battlegrounds at 5.76% . Very Strong. Score DMDB 72.91% | Fanbase 77.37%

Darshan Raval — pop artist from IN.

Darshan Raval, born in Ahmedabad in 1994, gained recognition as a contestant on India’s Raw Star before achieving a breakthrough with his appearance on the…

Darshan Raval

Superstar

Country: IN | Gender: male | Artist ID: 11e81bcd-e62c-697e-be9b-a0369fe50396

Find Artist

Genres

popdesi popgujarati popindian poppopasianmodern bollywood

Influential: 72.91% Fanbase: 77.37% Trending: 70.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

PlayerUnknown's Battlegrounds • 5.76% • Very Strong

As of 2025-09-09

23,326,346

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.91% | Fanbase 77.37% | Trending 70.68% | CAREER STAGE: SUPERSTAR

Biography

Darshan Raval, born in Ahmedabad in 1994, gained recognition as a contestant on India’s Raw Star before achieving a breakthrough with his appearance on the soundtrack of the 2015 film Prem Ratan Dhan Payo. Since then, he has built a well-received discography that spans various genres and languages, including Hindi, Gujarati, and Telugu. Tracks like “Teri Aankhon Mein”, “Mehrama”, “Judaiyaan”, and “Is Qadar” have contributed to his global appeal and garnered support from notable music directors like Himesh Reshammiya. With a unique ability to convey emotion through his music, Raval has established himself as a distinctive talent with a dedicated fan base.

Report Date: 2025-09-09

Darshan Raval speaks to 18-24 & 25-34 audiences with measurable traction in INDIA, BANGLADESH, UNITED STATES. Composition is heavily male (78%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (93,622 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near PlayerUnknown's Battlegrounds, Bajaj, Mahindra, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darshan Raval score 1.20% — Moderate bucket.

Brand: PlayerUnknown's BattlegroundsBrand: BajajBrand: Mahindra

Followers:23,326,346

Engagements:280,139

Rate:1.2%

Posts:592

Avg Likes:279,904

Avg Comments:3,363

Avg Views:93,622

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,326,346 · Engagements 280,139 · Rate 1.2% Posts 592 · Views 93,622 · Avg Likes 279,904 · Avg Comments 3,363 · Avg Views 93,622	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 26% 13-17: 7% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (26%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	INDIA (78%) BANGLADESH (9%) UNITED STATES (4%) PAKISTAN (3%) NEPAL (2%)	Top regions: INDIA (78%), BANGLADESH (9%), UNITED STATES (4%)
Platform Engagement	Instagram: 273,964 avg likes/post · Youtube: 93,622 avg views/post	Best reach: Youtube 93,622 avg views; best engagement: Instagram 273,964 avg likes

Top Brand Affinities

PlayerUnknown's Battlegrounds

Score: 5.76

Bajaj

Score: 4.55

Mahindra

Score: 3.80

musical.ly

Score: 3.70

KTM

Score: 3.41

FashionNova

Score: 3.25

Snapseed

Score: 3.19

MTV

Score: 2.92

Travelgram

Score: 2.51

Ray-Ban

Score: 2.03

Levi's

Score: 1.75

Beats Electronics

Score: 1.72

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Top Brand Affinities

Brand	Category	Score
PlayerUnknown's Battlegrounds		5.76
Bajaj		4.55
Mahindra		3.80
musical.ly		3.70
KTM		3.41
FashionNova		3.25
Snapseed		3.19
MTV		2.92
Travelgram		2.51
Ray-Ban		2.03
Levi's		1.75
Beats Electronics		1.72
Nikon		1.71
Canon		1.69
Xiaomi		1.65
National Geographic		1.63
SheInside		1.49
Lamborghini		1.44
Puma		1.42
shein		1.40
Gymshark		1.33
Forever 21		1.30
Rolex		1.23
Sony		1.21
Yamaha		1.19
Huda Beauty		1.16
Apple		1.08
Zara		1.05
Harley-Davidson		1.04
Tommy Hilfiger		1.03
Marvel Entertainment		1.01
H&M		1.01
Calvin Klein		0.96
WWE		0.96
Samsung Group		0.96
Supreme		0.91
Suzuki		0.87
BMW		0.82
Ferrari		0.78
Adobe		0.78
Vogue		0.76
Nike		0.75
Marvel		0.73
McDonald's		0.71
SoundCloud		0.66
Louis Vuitton		0.64
Adidas		0.56
Gucci		0.54
Toyota		0.52
MAC Cosmetics		0.51