Darren Espanto

Darren Espanto — pop artist from PH.

Darren Espanto, the Canadian-Filipino artist known for his success on The Voice Kids Philippines, has become a Superstar in the Philippine entertainment…

Influence: 49.70% Fanbase: 36.10% Trending: 56.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 56.06% • Very Strong

As of 2025-08-21

4,639,914

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:47:18 UTC

Genres

poppopmainstream popasian popasianopm

Biography

Darren Espanto, the Canadian-Filipino artist known for his success on The Voice Kids Philippines, has become a Superstar in the Philippine entertainment industry over the past 9 years. With a string of record-breaking hits and sold-out shows, the 22-year-old singer-songwriter continues to push the boundaries of his talent and achieve new milestones in his career. Recognized as "Asia’s Pop Heartthrob," Darren has garnered over 70 music awards and has performed in major concerts around the world, solidifying his status as one of the industry’s brightest talents.

As the youngest mainstay on the popular musical variety show ASAP Natin ‘To in the Philippines, Darren Espanto has proven himself alongside the country’s veteran performers. Notably, he holds the distinction of being the youngest artist to headline a sold-out solo concert at the prestigious MOA Arena at just 14 years old. With a track record that includes performances for global leaders and high-profile events, Darren’s latest single "Bibitaw Na" showcases his ongoing evolution as a versatile and passionate artist.

Top Brand Affinities

Report Date: 2025-08-21

Darren Espanto keeps 18-24 & 25-34 audiences engaged throughout PHILIPPINES, INDONESIA, UNITED STATES. The composition is heavily female (62%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 67,097 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Jollibee, Penshoppe, Alden supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darren Espanto score 0.26% — Low bucket.

Brand: JollibeeBrand: PenshoppeBrand: Alden

Followers:4,639,914

Engagements:12,290

Rate:0.3%

Posts:5,524

Avg Likes:12,137

Avg Comments:333

Avg Views:67,097

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,639,914 · Engagements 12,290 · Rate 0.3% Posts 5,524 · Views 67,097 · Avg Likes 12,137 · Avg Comments 333 · Avg Views 67,097	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 28% 13-17: 12% 35-44: 4%	Largest: 18-24 (54%); next: 25-34 (28%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	PHILIPPINES (73%) INDONESIA (7%) UNITED STATES (4%) CANADA (2%) BRAZIL (1%)	Top regions: PHILIPPINES (73%), INDONESIA (7%), UNITED STATES (4%)
Platform Engagement	Instagram: 9,331 avg likes/post · Youtube: 67,097 avg views/post	Best reach: Youtube 67,097 avg views; best engagement: Instagram 9,331 avg likes

Top Brand Affinities

Jollibee

Score: 56.06

Penshoppe

Score: 48.78

Alden

Score: 32.91

Kraft Foods

Score: 12.14

Yakult

Score: 11.03

Pfizer

Score: 8.88

T.G.I. Friday's

Score: 5.73

Dunkin' Donuts

Score: 4.56

Skechers

Score: 4.24

Sunnies Studios

Score: 3.34

Pic Collage

Score: 2.79

KitKat

Score: 2.68

Brand	Category	Score
Jollibee		56.06
Penshoppe		48.78
Alden		32.91
Kraft Foods		12.14
Yakult		11.03
Pfizer		8.88
T.G.I. Friday's		5.73
Dunkin' Donuts		4.56
Skechers		4.24
Sunnies Studios		3.34
Pic Collage		2.79
KitKat		2.68
Ferrero		2.65
Snickers		2.58
Petronas		2.29
KFC		2.11
McDonald's		2.00
Starbucks		1.98
LEGOLAND		1.90
UNIQLO		1.87
Fujifilm		1.66
Coachella		1.65
New Balance		1.63
Bellagio		1.49
H&M		1.42
Los Angeles Lakers		1.23
Huawei		1.22
Snapseed		1.07
Universal		1.02
OREO		1.01
Pepsi		1.00
SWAROVSKI		1.00
Spotify Music		0.92
Coca-Cola		0.91
Polaroid		0.90
Travelgram		0.89
The Olympic Games		0.89
Maybelline		0.88
Louis Vuitton		0.81
Nutella		0.70
Walt Disney		0.66
MAC Cosmetics		0.64
Adidas		0.63
Samsung Group		0.61
musical.ly		0.60
Vans		0.57
Nintendo		0.55
Prada		0.55
Christian Dior		0.52
Converse		0.51