Darren Criss

Darren Criss — alternative artist from US.

Actor and musician Darren Criss rose to fame after joining the cast of Glee in November 2010. He quickly became a series regular following the success of the…

Influence: 58.92% Fanbase: 44.10% Trending: 66.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 11.39% • Very Strong

As of 2025-08-21

4,003,604

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-12-07 16:49:42 UTC

Genres

alternativealternative

Biography

Actor and musician Darren Criss rose to fame after joining the cast of Glee in November 2010. He quickly became a series regular following the success of the show's rendition of Katy Perry's "Teenage Dream," where he showcased his vocal talents alongside the Beelzebubs a cappella group. Prior to Glee, Criss gained recognition for his role in the popular YouTube musical comedy A Very Potter Musical, which he co-wrote and starred in during his time at the University of Michigan.

After his time on Glee, Criss ventured into Broadway with roles in How to Succeed in Business Without Really Trying and Hedwig and the Angry Inch. He continued to work on various TV shows and projects, including American Horror Story and Supergirl, while also releasing his own music. In 2017, Criss released his second EP, Homework, showcasing his talents as a singer-songwriter. His diverse career in both acting and music continues to flourish, solidifying his status as a versatile and talented entertainer.

Top Brand Affinities

Report Date: 2025-08-21

Darren Criss indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (68%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 211,350 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Barbie, Schwartz's, Macy's, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Darren Criss when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darren Criss score 1.01% — Moderate bucket.

Brand: BarbieBrand: Schwartz'sBrand: Macy's

Followers:4,003,604

Engagements:40,620

Rate:1.0%

Posts:1,101

Avg Likes:39,555

Avg Comments:341

Avg Views:227,097

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,003,604 · Engagements 40,620 · Rate 1.0% Posts 1,101 · Views 227,097 · Avg Likes 39,555 · Avg Comments 341 · Avg Views 227,097	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 27% 13-17: 7% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (27%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (32%) BRAZIL (10%) UNITED KINGDOM (6%) MEXICO (4%) CANADA (4%)	Top regions: UNITED STATES (32%), BRAZIL (10%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 28,846 avg likes/post · Tiktok: 211,350 avg views/post · Youtube: 15,747 avg views/post	Best reach: Tiktok 211,350 avg views; best engagement: Instagram 28,846 avg likes

Top Brand Affinities

Barbie

Score: 11.39

Schwartz's

Score: 9.64

Macy's

Score: 7.62

Hot Topic

Score: 6.87

Bethesda Softworks

Score: 5.44

Oculus

Score: 5.39

American Eagle

Score: 5.33

Verizon

Score: 5.04

iHeartRadio Music Awards

Score: 4.82

Summit Entertainment

Score: 4.70

Gillette

Score: 4.58

Coach

Score: 4.55

Brand	Category	Score
Barbie		11.39
Schwartz's		9.64
Macy's		7.62
Hot Topic		6.87
Bethesda Softworks		5.44
Oculus		5.39
American Eagle		5.33
Verizon		5.04
iHeartRadio Music Awards		4.82
Summit Entertainment		4.70
Gillette		4.58
Coach		4.55
Lollapalooza		4.21
NBC		4.21
Coachella		3.93
Showtime		3.86
Pfizer		3.85
OLD NAVY		3.76
Taco Bell		3.74
NORDSTROM		3.61
Cartoon Network		3.40
Kate Spade		3.38
ABC		3.26
BBC		3.13
Columbia Pictures		3.07
Universal		3.00
Snoopy And The Peanuts Gang		2.93
AMC		2.88
Polaroid		2.87
Nickelodeon		2.79
CBS		2.76
Abercrombie & Fitch		2.74
Pixar		2.70
CBS Television Studios		2.60
HBO		2.59
Urban Outfitters		2.55
ASOS		2.55
Busch		2.47
Vogue		2.42
TOM FORD		2.40
Dr. Martens		2.40
Walt Disney		2.37
Bellagio		2.34
Too Faced Cosmetics		2.34
MTV		2.34
Garnier		2.33
Forever 21		2.28
Polo Ralph Lauren		2.28
Target		2.27
Kylie Cosmetics		2.25