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Measure Artist Music with AI
Darren Criss

Darren Criss

Country: US | Gender: male | Artist ID: 11e81bc8-b842-85c0-aea3-a0369fe50396

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Genres

alternativealternative
Influential: 0.00% Fanbase: 0.00% Trending: 0.00%
Report Date: 2025-08-21

0

Total Streams

4,003,604

Social Media Followers

00:00:00

Hours Airplay

CAREER STAGE: MID_LEVEL

Biography

Actor and musician Darren Criss rose to fame after joining the cast of Glee in November 2010. He quickly became a series regular following the success of the show's rendition of Katy Perry's "Teenage Dream," where he showcased his vocal talents alongside the Beelzebubs a cappella group. Prior to Glee, Criss gained recognition for his role in the popular YouTube musical comedy A Very Potter Musical, which he co-wrote and starred in during his time at the University of Michigan.

After his time on Glee, Criss ventured into Broadway with roles in How to Succeed in Business Without Really Trying and Hedwig and the Angry Inch. He continued to work on various TV shows and projects, including American Horror Story and Supergirl, while also releasing his own music. In 2017, Criss released his second EP, Homework, showcasing his talents as a singer-songwriter. His diverse career in both acting and music continues to flourish, solidifying his status as a versatile and talented entertainer.

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Artist Affinity

► Open Full Social Media Report
Report Date: 2025-08-21

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Darren Criss score 1.01% — Moderate bucket.
Brand: Barbie Brand: Schwartz's Brand: Macy's
Followers:4,003,604
Engagements:40,620
Rate:1.0%
Posts:1,101
Views:227,097
Avg Likes:39,555
Avg Comments:341
Avg Views:227,097

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,003,604 · Engagements 40,620 · Rate 1.0%
Posts 1,101 · Views 227,097 · Avg Likes 39,555 · Avg Comments 341 · Avg Views 227,097 		Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 18-24: 60%
25-34: 27%
13-17: 7%
35-44: 5%
 Largest: 18-24 (60%); next: 25-34 (27%)
Gender Split Female: 68%
Male: 32%
Non-binary/Other: 0% 		Skews female (68%)
Top Countries UNITED STATES (32%)
BRAZIL (10%)
UNITED KINGDOM (6%)
MEXICO (4%)
CANADA (4%)
 Top regions: UNITED STATES (32%), BRAZIL (10%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 28,846 avg likes/post · Tiktok: 211,350 avg views/post · Youtube: 15,747 avg views/post Best reach: Tiktok 211,350 avg views; best engagement: Instagram 28,846 avg likes

Top Brand Affinities

Barbie
Score: 11.39
Schwartz's
Score: 9.64
Macy's
Score: 7.62
Hot Topic
Score: 6.87
Bethesda Softworks
Score: 5.44
Oculus
Score: 5.39
American Eagle
Score: 5.33
Verizon
Score: 5.04
iHeartRadio Music Awards
Score: 4.82
Summit Entertainment
Score: 4.70
Gillette
Score: 4.58
Coach
Score: 4.55
Top Brand Affinities
Brand Category Score
Barbie 11.39
Schwartz's 9.64
Macy's 7.62
Hot Topic 6.87
Bethesda Softworks 5.44
Oculus 5.39
American Eagle 5.33
Verizon 5.04
iHeartRadio Music Awards 4.82
Summit Entertainment 4.70
Gillette 4.58
Coach 4.55
Lollapalooza 4.21
NBC 4.21
Coachella 3.93
Showtime 3.86
Pfizer 3.85
OLD NAVY 3.76
Taco Bell 3.74
NORDSTROM 3.61
Cartoon Network 3.40
Kate Spade 3.38
ABC 3.26
BBC 3.13
Columbia Pictures 3.07
Universal 3.00
Snoopy And The Peanuts Gang 2.93
AMC 2.88
Polaroid 2.87
Nickelodeon 2.79
CBS 2.76
Abercrombie & Fitch 2.74
Pixar 2.70
CBS Television Studios 2.60
HBO 2.59
Urban Outfitters 2.55
ASOS 2.55
Busch 2.47
Vogue 2.42
TOM FORD 2.40
Dr. Martens 2.40
Walt Disney 2.37
Bellagio 2.34
Too Faced Cosmetics 2.34
MTV 2.34
Garnier 2.33
Forever 21 2.28
Polo Ralph Lauren 2.28
Target 2.27
Kylie Cosmetics 2.25

Total Streams (2025-08-24)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-24)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-23)

Platform%
No data.

Daily Report: 2025-08-22 ? 2025-08-23

Streams: 0 ? 0 (+0.00%)

Royalties: $0.00 ? $0.00 (+0.00)

Audience Growth (followers)
Platform2025-08-222025-08-23Change
Popularity Change (%)
Platform2025-08-222025-08-23Change
Streaming Audience Growth
Platform2025-08-222025-08-23Change
Radio Airplay Change (min)
Song2025-08-222025-08-23Change
Streams & Royalties
Metric2025-08-222025-08-23Change
Streams00+0
Royalties$0.00$0.00+0.00
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