Darkoo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
1,769,530
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 18:40:51 UTC
Genres
Biography
Highlighted by British Vogue for breaking stereotypes with her style and sound, Darkoo's meteoric rise signals her trajectory towards superstardom. With a UK number one hit and accolades from industry peers, she continues to captivate audiences with her boundary-pushing music and innovative approach to genre blending.
Darkoo draws 18-24 & 25-34 audiences and holds attention in UNITED KINGDOM, UNITED STATES, GHANA. The skew is male-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 338,800 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to boohoo, MISSGUIDED, Palm Angels makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,769,530 · Engagements 37,320 · Rate 2.1% Posts 389 · Views 348,950 · Avg Likes 35,307 · Avg Comments 489 · Avg Views 348,950 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 32% 13-17: 8% 35-44: 3% |
Largest: 18-24 (57%); next: 25-34 (32%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED KINGDOM (27%) UNITED STATES (13%) GHANA (10%) KENYA (7%) FRANCE (7%) |
Top regions: UNITED KINGDOM (27%), UNITED STATES (13%), GHANA (10%) |
| Platform Engagement | Instagram: 1,914 avg likes/post · Tiktok: 338,800 avg views/post · Youtube: 10,150 avg views/post | Best reach: Tiktok 338,800 avg views; best engagement: Tiktok 33,050 avg likes |
Top Brand Affinities
boohoo
MISSGUIDED
Palm Angels
ITV
Mixcloud
River Island
ASOS
Selfridges
True Religion
Primark
Alexander Wang
Nakd
| Brand | Category | Score |
|---|---|---|
| boohoo | 40.01 | |
| MISSGUIDED | 25.87 | |
| Palm Angels | 22.81 | |
| ITV | 22.40 | |
| Mixcloud | 20.54 | |
| River Island | 20.48 | |
| ASOS | 18.35 | |
| Selfridges | 14.39 | |
| True Religion | 13.07 | |
| Primark | 11.71 | |
| Alexander Wang | 11.69 | |
| Nakd | 11.39 | |
| JACQUEMUS | 10.72 | |
| FashionNova | 10.56 | |
| Marni | 9.83 | |
| shein | 9.75 | |
| Foot Locker | 9.50 | |
| Fenty beauty | 9.36 | |
| Amazon Music | 8.60 | |
| Vauxhall | 8.42 | |
| Hennessy | 8.23 | |
| New Era | 8.06 | |
| SheInside | 7.86 | |
| Barbie | 7.65 | |
| Alexander McQueen | 7.26 | |
| Topshop | 7.00 | |
| Champion | 6.78 | |
| Pioneer | 6.76 | |
| Vivienne Westwood | 6.74 | |
| Dsquared | 6.11 | |
| Maison Margiela | 6.08 | |
| Urban Outfitters | 6.01 | |
| SoundCloud | 5.94 | |
| Kiko | 5.86 | |
| H&M | 5.72 | |
| Loewe | 5.66 | |
| Kappa | 5.56 | |
| Bershka | 5.46 | |
| NARS Cosmetics | 5.44 | |
| Harrods | 5.30 | |
| Zara | 4.83 | |
| CNN | 4.65 | |
| Steve Madden | 4.50 | |
| Moncler | 4.47 | |
| Coach | 4.44 | |
| Balenciaga | 4.40 | |
| BALMAIN | 4.31 | |
| Pull&Bear | 4.28 | |
| Fendi | 4.25 | |
| Versace | 4.03 |
Official Profiles
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LoginArtist: Darkoo
The map shows every radio station that aired Darkoo today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 10:04:04 | Billionaires Club (feat. Wizkid & Darkoo) | Africa Radio | Paris, FR | 215 |
| 2025-08-21 09:49:52 | Psycho | Raypower 100.5 FM | Abuja, NG | 58 |
| 2025-08-21 09:14:52 | Like Dat | Trace FM | Nairobi, KE | 150 |
| 2025-08-21 08:34:51 | Your Number | Reprezent Radio | London, GB | 120 |
| 2025-08-21 08:29:50 | Like Dat | UFM (Ultima Radio) | Lagos, NG | 148 |
| 2025-08-21 07:35:28 | Billionaires Club (feat. Wizkid & Darkoo) | Hot 96 | Nairobi, KE | 192 |
| 2025-08-21 07:29:56 | Favourite Girl | Mouv' 100% Mix | Paris, FR | 58 |
| 2025-08-21 07:25:24 | Favourite Girl (with Rema) | City FM | Ikeja, NG | 5 |
| 2025-08-21 06:37:20 | Favourite Girl (with Rema) | Max FM 102.3 | Lagos, NG | 156 |
| 2025-08-21 06:34:49 | Billionaires Club (feat. Wizkid & Darkoo) | Africa Radio | Paris, FR | 199 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
