Darkiel

Darkiel — hip-hop & rap artist from PR.

Omar David Hernández Colón, professionally known as Darkiel, launched his music career at the age of nineteen in his native Puerto Rico, gaining initial…

Influence: 53.97% Fanbase: 29.15% Trending: 66.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 10.90% • Very Strong

As of 2025-08-21

6,011,562

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:42:56 UTC

Genres

hip-hop & raptrap latinolatinlatinreggaetonreggaeton flowperreourbano latino

Biography

Omar David Hernández Colón, professionally known as Darkiel, launched his music career at the age of nineteen in his native Puerto Rico, gaining initial recognition through his freestyle performances on the Facebook page Freestyle Manía. With over two dozen music videos released, Darkiel has amassed a significant following, with hits like "Vestida Preciosa," "Donde Estarás" featuring Farruko, "Nadie Muere de Amor" with Amenazzy, and the recent success "Me Siento Bien" alongside Jamaican artist Shaggy, totaling over 342 million views on YouTube and 3.6 million followers on Instagram.

In addition to his music endeavors, Darkiel surprised audiences with his impressive acting in the Netflix biographical series Nicky Jam: El Ganador, portraying the younger version of the renowned Puerto Rican reggaeton artist Nicky Jam. Currently, Darkiel is gearing up for the release of his new music project in collaboration with BMG, Chosen Few, CMN, and Onfire Music.

Top Brand Affinities

Report Date: 2025-08-21

Darkiel stands out with 18-24 & 25-34 audiences across COLOMBIA, CHILE, ECUADOR. The profile is heavily male (67%), and content lands hardest on Youtube, where posts average 1,260,442 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Movistar, Suavecito, Andis, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Darkiel a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darkiel score 1.18% — Moderate bucket.

Brand: MovistarBrand: SuavecitoBrand: Andis

Followers:6,011,562

Engagements:71,026

Rate:1.2%

Posts:354

Avg Likes:69,210

Avg Comments:1,245

Avg Views:1,429,392

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,011,562 · Engagements 71,026 · Rate 1.2% Posts 354 · Views 1,429,392 · Avg Likes 69,210 · Avg Comments 1,245 · Avg Views 1,429,392	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 21% 13-17: 8% 35-44: 2%	Largest: 18-24 (68%); next: 25-34 (21%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	COLOMBIA (15%) CHILE (12%) ECUADOR (11%) ARGENTINA (10%) PERU (9%)	Top regions: COLOMBIA (15%), CHILE (12%), ECUADOR (11%)
Platform Engagement	Instagram: 39,865 avg likes/post · Tiktok: 168,950 avg views/post · Youtube: 1,260,442 avg views/post	Best reach: Youtube 1,260,442 avg views; best engagement: Instagram 39,865 avg likes

Top Brand Affinities

Movistar

Score: 10.90

Suavecito

Score: 10.25

Andis

Score: 7.39

Barber Shop Connect

Score: 5.55

VidaSana

Score: 2.90

Cafecito

Score: 2.79

Sprite

Score: 1.76

FashionNova

Score: 1.74

musical.ly

Score: 1.72

Los Angeles Lakers

Score: 1.71

Spotify Music

Score: 1.58

Guess

Score: 1.58

Brand	Category	Score
Movistar		10.90
Suavecito		10.25
Andis		7.39
Barber Shop Connect		5.55
VidaSana		2.90
Cafecito		2.79
Sprite		1.76
FashionNova		1.74
musical.ly		1.72
Los Angeles Lakers		1.71
Spotify Music		1.58
Guess		1.58
Versace		1.55
Beats Electronics		1.44
shein		1.38
Herbalife		1.38
Lamborghini		1.34
SoundCloud		1.31
Supreme		1.27
Rolex		1.20
Adidas		1.18
SheInside		1.16
Balenciaga		1.13
NBA		1.09
Nike		1.09
Puma		1.07
FIFA		1.07
Gucci		1.07
Justin Bieber		1.04
Tommy Hilfiger		1.00
Red Bull		0.92
Honda		0.91
Pepsi		0.90
Nissan		0.88
Pandora		0.88
Yamaha		0.84
Sony		0.83
Suzuki		0.82
Mazda		0.82
Vans		0.81
PlayStation		0.81
Chevrolet		0.81
Coca-Cola		0.80
Netflix		0.79
Universal		0.76
Prada		0.76
Toyota		0.76
Ferrari		0.69
Louis Vuitton		0.66
Porsche		0.63