Darío Gómez

Darío Gómez — pop artist from CO.

Darío Gómez, conocido como ‘El Rey del Despecho’, tiene más de 40 años de carrera en la música popular. Inició en los años 70 con el grupo ‘Los Legendarios’,…

Influence: 57.22% Fanbase: 41.50% Trending: 65.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 25.48% • Very Strong

As of 2025-08-21

2,790,452

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:53:14 UTC

Genres

popclassic colombian popmusica popular colombianaasian poplatinlatinvallenatorancheracumbiabolerofolclor colombianoregional mexican music

Biography

Darío Gómez, conocido como ‘El Rey del Despecho’, tiene más de 40 años de carrera en la música popular. Inició en los años 70 con el grupo ‘Los Legendarios’, pero se destacó como solista con éxitos como ‘Nadie es eterno en el mundo’ y ‘Sobreviviré’. Con más de 6 millones de discos vendidos, ha recibido premios como el Ascap en Nueva York y el ‘Pentagrama de Oro’, además de colaborar con artistas como Pasabordo y Jhonny Rivera.

Con un estilo sincero y humilde, Darío Gómez ha dejado un legado en el despecho y la música popular, siendo reconocido como un ícono en el género. Su música ha resonado tanto a nivel nacional como internacional, consolidando su posición como una figura destacada en la escena musical colombiana.

Top Brand Affinities

Report Date: 2025-08-21

Darío Gómez connects with 18-24 & 25-34 audiences and shows durable traction across COLOMBIA, ECUADOR, VENEZUELA. With a heavily male (66%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 44,561 avg views per post; Instagram adds dependable engagement depth. Overlap with Bodytech, Movistar, La Perla highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Darío Gómez moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darío Gómez score 0.17% — Low bucket.

Brand: BodytechBrand: MovistarBrand: La Perla

Followers:2,790,452

Engagements:4,611

Rate:0.2%

Posts:1,482

Avg Likes:4,447

Avg Comments:53

Avg Views:71,261

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,790,452 · Engagements 4,611 · Rate 0.2% Posts 1,482 · Views 71,261 · Avg Likes 4,447 · Avg Comments 53 · Avg Views 71,261	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 34% 35-44: 12% 45-64: 5%	Largest: 18-24 (45%); next: 25-34 (34%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	COLOMBIA (76%) ECUADOR (9%) VENEZUELA (4%) SPAIN (3%) MEXICO (2%)	Top regions: COLOMBIA (76%), ECUADOR (9%), VENEZUELA (4%)
Platform Engagement	Instagram: 1,793 avg likes/post · Tiktok: 26,700 avg views/post · Youtube: 44,561 avg views/post	Best reach: Youtube 44,561 avg views; best engagement: Instagram 1,793 avg likes

Top Brand Affinities

Bodytech

Score: 25.48

Movistar

Score: 24.38

La Perla

Score: 19.46

Univision

Score: 14.88

Amazon Music

Score: 10.39

Suavecito

Score: 9.27

Cafecito

Score: 5.35

Nickelodeon

Score: 3.36

VidaSana

Score: 2.94

Oakley

Score: 1.96

musical.ly

Score: 1.92

Tomorrowland

Score: 1.84

Brand	Category	Score
Bodytech		25.48
Movistar		24.38
La Perla		19.46
Univision		14.88
Amazon Music		10.39
Suavecito		9.27
Cafecito		5.35
Nickelodeon		3.36
VidaSana		2.94
Oakley		1.96
musical.ly		1.92
Tomorrowland		1.84
Bershka		1.77
Spotify Music		1.70
FOREX		1.68
Huawei		1.65
Guess		1.65
Renault		1.64
Ducati		1.58
Pic Collage		1.57
Herbalife		1.55
FIFA		1.50
Honda		1.40
Yamaha		1.29
Cadillac		1.27
Heineken		1.25
BBC		1.23
Suzuki		1.07
Lamborghini		0.98
Pandora		0.97
Coca-Cola		0.86
Prada		0.82
Toyota		0.81
Paypal		0.81
Chevrolet		0.78
Rolex		0.76
Marvel		0.73
Tommy Hilfiger		0.72
Converse		0.68
Ferrari		0.66
Beats Electronics		0.65
Sony		0.64
GoPro		0.63
NBA		0.62
PlayStation		0.61
McDonald's		0.59
Adidas		0.58
Travelgram		0.56
Samsung Group		0.55
HBO		0.53