DannyLux Brand Affinity ranks highest Springfield at 175.41% . Very Strong. Score DMDB 62.58% | Fanbase 48.48%

DannyLux — others artist from US.

Since 2019, DannyLux has gained a global following with his "Alternative-Sierreño" sound. Born in California to Mexican immigrants, he began his musical…

DannyLux

Recognizable

Country: US | Gender: male | Artist ID: b2f79a03-f10b-4a19-847c-355bfae7704c

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Genres

otherscorridos tumbadoslatinnuevo regional mexicano

Influential: 62.58% Fanbase: 48.48% Trending: 69.63%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Springfield • 175.41% • Very Strong

As of 2025-09-09

2,567,523

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.58% | Fanbase 48.48% | Trending 69.63% | CAREER STAGE: MAINSTREAM

Biography

Since 2019, DannyLux has gained a global following with his "Alternative-Sierreño" sound. Born in California to Mexican immigrants, he began his musical journey at age 7 with a discarded guitar from his father. Influenced by artists like Ariel Camacho and Eslabon Armado, he wrote his first hit, "24:7," at 15, which gained viral attention.

In 2023, DannyLux made waves with a debut at Coachella Music Festival, received keys to his hometown, Desert Hot Springs, and earned nominations for Premio Lo Nuestro and Latin American Music Awards. Recognized with a BMI Latin Music Award for his song “Jugaste y Sufri” with Eslabon Amado, he was featured on Billboard’s 21 under 21 list and Variety’s Young Hollywood Report. Making history as the first Musica Mexicana artist on A Colors Show and NPR’s Tiny Desk, DannyLux is establishing himself as a prominent figure in regional Mexican music, continuously pushing boundaries with his innovative talent.

Report Date: 2025-09-09

DannyLux connects with 18-24 & 25-34 audiences and shows durable traction across MEXICO, UNITED STATES, COLOMBIA. With a heavily male (66%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 85,286 avg views per post; Instagram adds dependable engagement depth. Overlap with Springfield, Todomoda, TeamCozy highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: DannyLux moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DannyLux score 7.64% — Very Strong bucket.

Brand: SpringfieldBrand: TodomodaBrand: TeamCozy

Followers:2,567,523

Engagements:196,202

Rate:7.6%

Posts:210

Avg Likes:196,097

Avg Comments:1,491

Avg Views:85,853

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,567,523 · Engagements 196,202 · Rate 7.6% Posts 210 · Views 85,853 · Avg Likes 196,097 · Avg Comments 1,491 · Avg Views 85,853	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 20% 13-17: 12% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (20%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	MEXICO (34%) UNITED STATES (21%) COLOMBIA (7%) ECUADOR (6%) PERU (5%)	Top regions: MEXICO (34%), UNITED STATES (21%), COLOMBIA (7%)
Platform Engagement	Instagram: 192,753 avg likes/post · Tiktok: 567 avg views/post · Youtube: 85,286 avg views/post	Best reach: Youtube 85,286 avg views; best engagement: Instagram 192,753 avg likes

Top Brand Affinities

Springfield

Score: 175.41

Todomoda

Score: 134.24

TeamCozy

Score: 85.01

Axial

Score: 66.20

Liveglam

Score: 55.72

True Religion

Score: 41.08

Ariat

Score: 32.97

La Perla

Score: 30.39

O'Neill

Score: 27.81

Ross Dress For Less

Score: 23.23

KKW Beauty

Score: 23.16

Afterpay

Score: 21.43

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Top Brand Affinities

Brand	Category	Score
Springfield		175.41
Todomoda		134.24
TeamCozy		85.01
Axial		66.20
Liveglam		55.72
True Religion		41.08
Ariat		32.97
La Perla		30.39
O'Neill		27.81
Ross Dress For Less		23.23
KKW Beauty		23.16
Afterpay		21.43
Charlotte Russe		21.40
Zumiez		21.31
BeautyGram Inc		18.55
GLAMGLOW		17.77
Wingstop		17.69
Acer		15.78
Beauty Bay		15.74
Zalando		15.30
Univision		14.43
Monster High		13.70
Sennheiser		13.52
AMD		13.32
Houston Livestock Show and Rodeo		13.13
Nerf		12.90
Carolina Herrera		12.10
Hitachi		11.79
Champion		11.57
Amazon Music		9.59
Tory Burch		9.48
Maison Margiela		9.07
American Eagle		9.04
MISSGUIDED		8.87
ULTA Beauty		8.07
Brandy Melville		7.97
Intel		7.15
Coach		6.66
Marshalls		6.52
Lollapalooza		6.45
Rimmel		6.29
Coachella		6.13
Smashbox		6.08
BH Cosmetics		6.08
Moncler		6.02
Milani Cosmetics		5.70
Nvidia		5.58
Kiko		5.52
FashionNova		5.23
Cartoon Network		5.05