Dannii Minogue

Dannii Minogue — pop artist from GB.

Dannii started 2024 with a new dance hit, 'Thinking 'Bout Us', a collaboration with Autone, reaching No.1 on the Australian, UK & US iTunes Dance Charts and…

Influence: 51.98% Fanbase: 28.45% Trending: 63.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Myer • 59.86% • Very Strong

As of 2025-08-21

622,262

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 15:00:01 UTC

Genres

popdance popaustralian popnew wave poppopmainstream popelectronicelectropopaustralian dancedancebubblegum dancestruteuropeaneuropop

Biography

Dannii started 2024 with a new dance hit, 'Thinking 'Bout Us', a collaboration with Autone, reaching No.1 on the Australian, UK & US iTunes Dance Charts and topping the UK Upfront Club Chart on March 15. With five studio albums and numerous chart-topping singles since her debut in 1990, Dannii is hailed as the 'Queen of the Clubs' for her 14 No.1 dance singles in the UK, setting a record for consecutive No.1s by any female artist globally.

In 2022, Dannii marked 25 years of her third album, 'Girl', with a Special Edition vinyl and CD Collector’s Edition, and in 2023, she celebrated 20 years of 'Neon Nights' with a 20th Anniversary release in various formats. With over 200 weeks on the official UK sales chart and hits like 'All I Wanna Do' and 'Who Do You Love Now?', Dannii's music legacy continues to captivate audiences worldwide.

Top Brand Affinities

Report Date: 2025-08-21

Dannii Minogue resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The demographic is heavily male (71%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 9,316 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Myer, Aussiebum, Virgin Australia maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dannii Minogue score 0.65% — Low bucket.

Brand: MyerBrand: AussiebumBrand: Virgin Australia

Followers:622,262

Engagements:4,063

Rate:0.7%

Posts:5,160

Avg Likes:4,001

Avg Comments:276

Avg Views:10,390

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 622,262 · Engagements 4,063 · Rate 0.7% Posts 5,160 · Views 10,390 · Avg Likes 4,001 · Avg Comments 276 · Avg Views 10,390	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 25% 35-44: 22% 45-64: 9%	Largest: 25-34 (41%); next: 18-24 (25%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED KINGDOM (19%) UNITED STATES (15%) AUSTRALIA (13%) BRAZIL (6%) IRELAND (5%)	Top regions: UNITED KINGDOM (19%), UNITED STATES (15%), AUSTRALIA (13%)
Platform Engagement	Instagram: 3,584 avg likes/post · Tiktok: 9,316 avg views/post · Youtube: 1,074 avg views/post	Best reach: Tiktok 9,316 avg views; best engagement: Instagram 3,584 avg likes

Top Brand Affinities

Myer

Score: 59.86

Aussiebum

Score: 58.98

Virgin Australia

Score: 48.49

ITV

Score: 38.27

Coles

Score: 30.74

Qantas

Score: 29.50

All Saints

Score: 27.77

Virgin Atlantic

Score: 26.03

Kmart

Score: 25.48

Vegemite

Score: 23.07

Grindr

Score: 19.86

Vauxhall

Score: 18.21

Brand	Category	Score
Myer		59.86
Aussiebum		58.98
Virgin Australia		48.49
ITV		38.27
Coles		30.74
Qantas		29.50
All Saints		27.77
Virgin Atlantic		26.03
Kmart		25.48
Vegemite		23.07
Grindr		19.86
Vauxhall		18.21
Jean Paul Gaultier		17.02
Victoria Beckham		16.93
Eurostar		16.20
Afterpay		15.89
British Airways		13.68
Woolworths		12.89
Sainsbury's		12.65
ASDA		12.50
Barbie		12.13
Zimmermann		10.73
Marks & Spencer		10.42
Tate Modern		9.60
MATTEL		8.81
Selfridges		8.72
Next		8.37
Cadbury		7.81
Sunnies Studios		7.25
Vivienne Westwood		6.70
Moët & Chandon		6.58
KARL LAGERFELD		6.11
Holden		6.11
River Island		6.09
Alexander McQueen		5.89
Urban Outfitters		5.60
MTV		4.66
Superdry		4.64
Lush		4.53
BALMAIN		4.52
Lindt		4.51
Hugo Boss		4.11
Christian Louboutin		4.07
ALDI		4.06
Jimmy Choo		4.04
Harrods		4.04
Hilton		3.91
Showtime		3.72
Nespresso		3.72
ASOS		3.71