
Daniel Powter
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
221,519
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-10-08 18:43:48 UTC
Genres
Biography
Daniel Powter stands out with 18-24 & 25-34 audiences across UNITED STATES, CHINA, PHILIPPINES. The profile is heavily male (62%), and content lands hardest on Youtube, where posts average 11,864 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Warner Music, Babolat, AirAsia, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Daniel Powter a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 221,519 · Engagements 902 · Rate 0.4% Posts 643 · Views 21,458 · Avg Likes 864 · Avg Comments 38 · Avg Views 21,458 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 44% 25-34: 36% 35-44: 10% 45-64: 5% |
Largest: 18-24 (44%); next: 25-34 (36%) |
Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
Top Countries |
UNITED STATES (15%) CHINA (11%) PHILIPPINES (10%) TAIWAN (9%) INDONESIA (7%) |
Top regions: UNITED STATES (15%), CHINA (11%), PHILIPPINES (10%) |
Platform Engagement | Instagram: 428 avg likes/post · Tiktok: 9,594 avg views/post · Youtube: 11,864 avg views/post | Best reach: Youtube 11,864 avg views; best engagement: Instagram 428 avg likes |
Top Brand Affinities
Warner Music
Babolat
AirAsia
Maybank
Pro Tools
Amazon Music
T.G.I. Friday's
Innisfree
Ableton
Summit Entertainment
Dyson
Leica
Brand | Category | Score |
---|---|---|
Warner Music | 25.03 | |
Babolat | 19.46 | |
AirAsia | 19.07 | |
Maybank | 18.04 | |
Pro Tools | 9.12 | |
Amazon Music | 8.23 | |
T.G.I. Friday's | 6.24 | |
Innisfree | 5.40 | |
Ableton | 4.84 | |
Summit Entertainment | 4.61 | |
Dyson | 4.24 | |
Leica | 4.17 | |
Gundam | 4.13 | |
Daniel Wellington | 3.79 | |
NBC | 3.74 | |
Panasonic | 3.53 | |
Tesco | 3.03 | |
New Balance | 3.00 | |
Snoopy And The Peanuts Gang | 2.83 | |
Spotify Music | 2.65 | |
Paramount Pictures | 2.56 | |
Showtime | 2.53 | |
Pizza Hut | 2.51 | |
Fujifilm | 2.48 | |
MTV | 2.37 | |
UNIQLO | 2.35 | |
The Olympic Games | 2.28 | |
Petronas | 2.25 | |
Warner Bros | 2.24 | |
Under Armour | 2.22 | |
Lululemon Athletica | 2.19 | |
Los Angeles Lakers | 2.15 | |
Sunnies Studios | 2.03 | |
Sony | 1.98 | |
Airbnb | 1.92 | |
Tiffany | 1.91 | |
Carrefour | 1.90 | |
Hermès | 1.90 | |
Universal | 1.89 | |
Transformers | 1.87 | |
KENZO | 1.87 | |
Lego | 1.83 | |
ASICS | 1.82 | |
Lacoste | 1.78 | |
Pixar | 1.78 | |
Huawei | 1.67 | |
Beats Electronics | 1.65 | |
Pepsi | 1.64 | |
Victoria's Secret | 1.63 | |
Yves Saint Laurent | 1.61 |
Official Profiles
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LoginArtist: Daniel Powter
The map shows every radio station that aired Daniel Powter today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 23:45:08 | Crazy All My Life | Jewel 92 | Brantford, ON, CA | 257 |
2025-08-22 23:23:10 | Bad Day | Magic Chilled | London, GB | 215 |
2025-08-22 23:21:08 | Next Plane Home - Best Of Version 2010 | Radio Swiss Pop | Basel, CH | 186 |
2025-08-22 23:19:51 | Bad Day | Antenne Unna | Unna, DE | 147 |
2025-08-22 23:19:21 | Bad Day | Antenne Niederrhein | Düsseldorf, DE | 211 |
2025-08-22 23:18:51 | Bad Day | Radio Köln | Köln, DE | 212 |
2025-08-22 23:18:50 | Bad Day | Antenne [Düsseldorf] | Düsseldorf, DE | 210 |
2025-08-22 23:18:48 | Bad Day | Radio 91.2 Lokalfunk Dortmund | Dortmund, DE | 213 |
2025-08-22 23:17:36 | Bad Day | Antenne Münster | Münster, DE | 202 |
2025-08-22 23:11:44 | Bad Day | 100'5 Das Hitradio | Eupen, BE | 223 |
Popularity (2025-10-07)
Platform | % |
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No data. |