Daniel Merriweather

Daniel Merriweather

Country: AU | Gender: male

Influence: 55.48% Fanbase: 35.33% Trending: 65.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 37.13% • Very Strong

As of 2025-08-20

32,079

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-10-08 18:41:43 UTC

Genres

poppopaustralian popmainstream pop

Biography

Daniel Merriweather, an Australian artist influenced by Prince, Stevie Wonder, and Jeff Buckley, is known for his R&B sound. He gained recognition in 2003 with a feature on Mark Ronson's album, followed by his debut single "City Rules" in 2004. Merriweather's career took off globally in 2007 when he collaborated with Mark Ronson on the single "Stop Me," a mashup of The Smiths and The Supremes, featured on Ronson's album Version. His debut album, Love & War, was released in 2009, featuring the single "Change."

Daniel Merriweather's music blends smooth soul with social commentary, appealing to urban audiences in both the U.S. and the U.K. His collaborations with Mark Ronson have been particularly successful, showcasing his talent as a versatile and engaging artist with a unique musical style influenced by legendary performers.

Daniel Merriweather Marketing Affinity & Brand Fit Data

Report Date: 2025-08-20

Daniel Merriweather is a clear fit for 18-24 & 25-34 audiences with strength across UNITED KINGDOM, UNITED STATES, GREECE. The audience is female-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (8,766 avg views per post); Instagram builds the community layer. Affinity data highlights Virgin Australia, MOOG, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Daniel Merriweather score 0.54%Low bucket.
Brand: Virgin AustraliaBrand: MOOGBrand: Mixcloud
Followers:32,079
Engagements:173
Rate:0.5%
Posts:138
Views:8,766
Avg Likes:171
Avg Comments:7
Avg Views:8,766

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 32,079 · Engagements 173 · Rate 0.5%
Posts 138 · Views 8,766 · Avg Likes 171 · Avg Comments 7 · Avg Views 8,766
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 40%
25-34: 37%
35-44: 13%
45-64: 6%
Largest: 18-24 (40%); next: 25-34 (37%)
Gender Split Female: 54%
Male: 46%
Non-binary/Other: 0%
Skews female (54%)
Top Countries UNITED KINGDOM (20%)
UNITED STATES (16%)
GREECE (7%)
BRAZIL (5%)
GERMANY (4%)
Top regions: UNITED KINGDOM (20%), UNITED STATES (16%), GREECE (7%)
Platform Engagement Instagram: 129 avg likes/post · Youtube: 8,766 avg views/post Best reach: Youtube 8,766 avg views; best engagement: Instagram 129 avg likes

Top Brand Affinities

Virgin Australia
Score: 37.13
MOOG
Score: 25.61
Mixcloud
Score: 21.89
Live Nation
Score: 20.35
Vegemite
Score: 19.89
ITV
Score: 19.66
Akg
Score: 15.70
Amazon Music
Score: 15.28
Qantas
Score: 14.57
Akai
Score: 14.01
All Saints
Score: 11.82
Ableton
Score: 11.69
Brand Category Score
Virgin Australia 37.13
MOOG 25.61
Mixcloud 21.89
Live Nation 20.35
Vegemite 19.89
ITV 19.66
Akg 15.70
Amazon Music 15.28
Qantas 14.57
Akai 14.01
All Saints 11.82
Ableton 11.69
Jean Paul Gaultier 10.44
Selfridges 10.34
Pro Tools 10.29
Sennheiser 9.81
Foot Locker 8.17
Woolworths 8.15
Kmart 7.77
JACQUEMUS 7.46
Acne Studios 7.28
Barbie 7.07
ASOS 7.04
Spotify Music 6.80
River Island 6.79
Marks & Spencer 6.64
NBC 6.56
Alexander McQueen 6.47
Pioneer 6.35
Loewe 6.34
Tate Modern 6.32
Vivienne Westwood 6.32
Moët & Chandon 5.96
SoundCloud 5.82
Holden 5.80
MTV 5.79
Sunnies Studios 5.75
Coachella 5.47
Beats Electronics 5.42
BALMAIN 5.16
BBC 5.06
boohoo 5.06
KARL LAGERFELD 4.94
Showtime 4.61
iHeartRadio Music Awards 4.52
TOM FORD 4.44
Paramount Pictures 4.38
ALDI 4.25
Leica 4.23
Summit Entertainment 4.02

Official Profiles

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Artist: Daniel Merriweather

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Daniel Merriweather today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 20:08:41 Only Can Get Better Capital FM Nairobi, KE 4
2025-08-22 17:05:58 Impossible Easy 97.2 Athens, GR 253
2025-08-22 15:09:01 Only Can Get Better Viña FM Viña del Mar, CL 208
2025-08-22 14:30:46 Only Can Get Better BBC Radio 1 Dance London, GB 114
2025-08-22 10:55:51 Cash in My Pocket Three D Radio Adelaide, AU 173
2025-08-22 10:53:53 Red Rádio Atlântida Ponta Delgada, PT 221
2025-08-22 10:10:50 Impossible Kosmos Radio 93.6 & 107.0 Athens, GR 253
2025-08-22 09:58:49 Impossible Kiss FM 92.2 Athina, GR 173
2025-08-22 08:30:07 Stop Me Elverums Radioen Elverum, NO 224
2025-08-22 00:47:32 Only Can Get Better ERR Raadio 2 Rakvere, EE 204

Popularity (2025-10-07)

Platform%
No data.

Trending Artist