
Daniel Merriweather
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
32,079
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-10-08 18:41:43 UTC
Genres
Biography
Daniel Merriweather's music blends smooth soul with social commentary, appealing to urban audiences in both the U.S. and the U.K. His collaborations with Mark Ronson have been particularly successful, showcasing his talent as a versatile and engaging artist with a unique musical style influenced by legendary performers.
Daniel Merriweather is a clear fit for 18-24 & 25-34 audiences with strength across UNITED KINGDOM, UNITED STATES, GREECE. The audience is female-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (8,766 avg views per post); Instagram builds the community layer. Affinity data highlights Virgin Australia, MOOG, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 32,079 · Engagements 173 · Rate 0.5% Posts 138 · Views 8,766 · Avg Likes 171 · Avg Comments 7 · Avg Views 8,766 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 40% 25-34: 37% 35-44: 13% 45-64: 6% |
Largest: 18-24 (40%); next: 25-34 (37%) |
Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
Top Countries |
UNITED KINGDOM (20%) UNITED STATES (16%) GREECE (7%) BRAZIL (5%) GERMANY (4%) |
Top regions: UNITED KINGDOM (20%), UNITED STATES (16%), GREECE (7%) |
Platform Engagement | Instagram: 129 avg likes/post · Youtube: 8,766 avg views/post | Best reach: Youtube 8,766 avg views; best engagement: Instagram 129 avg likes |
Top Brand Affinities
Virgin Australia
MOOG
Mixcloud
Live Nation
Vegemite
ITV
Akg
Amazon Music
Qantas
Akai
All Saints
Ableton
Brand | Category | Score |
---|---|---|
Virgin Australia | 37.13 | |
MOOG | 25.61 | |
Mixcloud | 21.89 | |
Live Nation | 20.35 | |
Vegemite | 19.89 | |
ITV | 19.66 | |
Akg | 15.70 | |
Amazon Music | 15.28 | |
Qantas | 14.57 | |
Akai | 14.01 | |
All Saints | 11.82 | |
Ableton | 11.69 | |
Jean Paul Gaultier | 10.44 | |
Selfridges | 10.34 | |
Pro Tools | 10.29 | |
Sennheiser | 9.81 | |
Foot Locker | 8.17 | |
Woolworths | 8.15 | |
Kmart | 7.77 | |
JACQUEMUS | 7.46 | |
Acne Studios | 7.28 | |
Barbie | 7.07 | |
ASOS | 7.04 | |
Spotify Music | 6.80 | |
River Island | 6.79 | |
Marks & Spencer | 6.64 | |
NBC | 6.56 | |
Alexander McQueen | 6.47 | |
Pioneer | 6.35 | |
Loewe | 6.34 | |
Tate Modern | 6.32 | |
Vivienne Westwood | 6.32 | |
Moët & Chandon | 5.96 | |
SoundCloud | 5.82 | |
Holden | 5.80 | |
MTV | 5.79 | |
Sunnies Studios | 5.75 | |
Coachella | 5.47 | |
Beats Electronics | 5.42 | |
BALMAIN | 5.16 | |
BBC | 5.06 | |
boohoo | 5.06 | |
KARL LAGERFELD | 4.94 | |
Showtime | 4.61 | |
iHeartRadio Music Awards | 4.52 | |
TOM FORD | 4.44 | |
Paramount Pictures | 4.38 | |
ALDI | 4.25 | |
Leica | 4.23 | |
Summit Entertainment | 4.02 |
Official Profiles
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LoginArtist: Daniel Merriweather
The map shows every radio station that aired Daniel Merriweather today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 20:08:41 | Only Can Get Better | Capital FM | Nairobi, KE | 4 |
2025-08-22 17:05:58 | Impossible | Easy 97.2 | Athens, GR | 253 |
2025-08-22 15:09:01 | Only Can Get Better | Viña FM | Viña del Mar, CL | 208 |
2025-08-22 14:30:46 | Only Can Get Better | BBC Radio 1 Dance | London, GB | 114 |
2025-08-22 10:55:51 | Cash in My Pocket | Three D Radio | Adelaide, AU | 173 |
2025-08-22 10:53:53 | Red | Rádio Atlântida | Ponta Delgada, PT | 221 |
2025-08-22 10:10:50 | Impossible | Kosmos Radio 93.6 & 107.0 | Athens, GR | 253 |
2025-08-22 09:58:49 | Impossible | Kiss FM 92.2 | Athina, GR | 173 |
2025-08-22 08:30:07 | Stop Me | Elverums Radioen | Elverum, NO | 224 |
2025-08-22 00:47:32 | Only Can Get Better | ERR Raadio 2 | Rakvere, EE | 204 |
Popularity (2025-10-07)
Platform | % |
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No data. |