Daniel Caesar Brand Affinity ranks highest Pro Tools at 7.72% . Very Strong. Score DMDB 78.14% | Fanbase 73.64%

Daniel Caesar — pop artist from CA.

Daniel Caesar, born in a suburb of Toronto to Bajan and Jamaican parents, developed a passion for soul and gospel music from a young age, performing in his…

Daniel Caesar

Superstar

Country: CA | Gender: male | Artist ID: 11e81bc9-c55f-3518-87ed-a0369fe50396

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Genres

poppopr&b, funk & soulr&br&b/soulcanadian contemporary r&bcontemporary r&bsoul

Influential: 78.14% Fanbase: 73.64% Trending: 80.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Pro Tools • 7.72% • Very Strong

As of 2025-09-09

6,911,354

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.14% | Fanbase 73.64% | Trending 80.39% | CAREER STAGE: SUPERSTAR

Biography

Daniel Caesar, born in a suburb of Toronto to Bajan and Jamaican parents, developed a passion for soul and gospel music from a young age, performing in his father's church. At 17, he left home to pursue a career in music. Caesar independently released his first two EPs, "Praise Break" (2014) and "Pilgrim's Paradise" (2017), receiving positive reviews. His debut album, "Freudian" (2017), earned critical acclaim and two GRAMMY nominations, winning for "Best R&B Performance" with "Best Part." He continued his success with the release of "Case Study 01" (2019) and the hit "Peaches" (2021) with Justin Bieber and Giveon, amassing over 5 billion streams and being recognized as one of the top Canadian artists on Spotify. Caesar remains a prominent figure in the R&B genre, with a dedicated global following.

Report Date: 2025-09-09

Daniel Caesar connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, PHILIPPINES. With a heavily female (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 1,750,000 avg views per post; Instagram adds dependable engagement depth. Overlap with Pro Tools, JACQUEMUS, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Daniel Caesar moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daniel Caesar score 7.84% — Very Strong bucket.

Brand: Pro ToolsBrand: JACQUEMUSBrand: Ableton

Followers:6,911,354

Engagements:541,663

Rate:7.8%

Posts:64

Avg Likes:512,535

Avg Comments:3,317

Avg Views:2,195,559

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,911,354 · Engagements 541,663 · Rate 7.8% Posts 64 · Views 2,195,559 · Avg Likes 512,535 · Avg Comments 3,317 · Avg Views 2,195,559	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 9% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (33%) BRAZIL (15%) PHILIPPINES (10%) INDONESIA (5%) THAILAND (4%)	Top regions: UNITED STATES (33%), BRAZIL (15%), PHILIPPINES (10%)
Platform Engagement	Instagram: 299,271 avg likes/post · Tiktok: 1,750,000 avg views/post · Youtube: 445,559 avg views/post	Best reach: Tiktok 1,750,000 avg views; best engagement: Instagram 299,271 avg likes

Top Brand Affinities

Pro Tools

Score: 7.72

JACQUEMUS

Score: 7.06

Ableton

Score: 7.03

Glossier

Score: 6.88

Coachella

Score: 6.34

Champion

Score: 5.92

Lollapalooza

Score: 5.61

Urban Outfitters

Score: 5.54

Vivienne Westwood

Score: 5.17

Steve Madden

Score: 5.05

iHeartRadio Music Awards

Score: 5.02

SoundCloud

Score: 4.86

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Top Brand Affinities

Brand	Category	Score
Pro Tools		7.72
JACQUEMUS		7.06
Ableton		7.03
Glossier		6.88
Coachella		6.34
Champion		5.92
Lollapalooza		5.61
Urban Outfitters		5.54
Vivienne Westwood		5.17
Steve Madden		5.05
iHeartRadio Music Awards		5.02
SoundCloud		4.86
Fenty beauty		4.78
FashionNova		4.56
boohoo		4.54
ASOS		4.51
Stüssy		4.47
Coach		4.05
Kodak		3.90
Verizon		3.75
Forever 21		3.68
Miu Miu		3.54
Spotify Music		3.53
Target		3.53
Dr. Martens		3.50
MTV		3.31
Carhartt		3.29
shein		3.28
ESPN		3.23
NBC		3.08
Hennessy		3.00
Beats Electronics		2.86
NARS Cosmetics		2.75
SheInside		2.66
Supreme		2.64
H&M		2.62
Bershka		2.53
Lululemon Athletica		2.51
Nickelodeon		2.30
Los Angeles Lakers		2.29
Matrix		2.26
Vans		2.24
Kylie Cosmetics		2.22
Sunnies Studios		2.22
Topshop		2.18
Showtime		2.06
Paramount Pictures		2.03
CBS Television Studios		2.02
Chrysler		2.01
Vogue		1.99