Dan Sultan

Dan Sultan — pop artist from AU.

Dan Sultan is a Melbourne-based Australian singer/songwriter and actor known for his electric roots rock sound. Raised in both Melbourne and the Northern…

Influence: 48.88% Fanbase: 28.12% Trending: 59.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Telstra • 83.56% • Very Strong

As of 2025-08-20

48,646

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-10-08 22:23:28 UTC

Genres

popaustralian indierockrockaustralian alternative rockalternative rockpop rockalternativealternativeaustralianaustralian indigenousaustralian indigenous musicfolk & traditionalaustralian singer-songwriter

Biography

Dan Sultan is a Melbourne-based Australian singer/songwriter and actor known for his electric roots rock sound. Raised in both Melbourne and the Northern Territory, where tribal culture heavily influenced his music, Sultan released his debut album, Homemade Biscuits, in 2006 with guitarist Scott Wilson. His subsequent albums, including 2009's Get Out While You Can and the award-winning Blackbird in 2014, showcased his soulful, country-influenced rock. Sultan's 2017 release, Killer, marked a shift towards hard-hitting pop and neo-soul with production from Jan Skubiszewski.

Dan Sultan, an Australian artist with a diverse background, has garnered a strong following for his genre-blending music. His early influences of Jimi Hendrix and classic guitar rock, combined with his tribal heritage, have shaped his unique sound. Sultan's success includes topping Australia's independent album chart with Get Out While You Can, receiving ARIA awards for his work, and collaborating with renowned producers like Jacquire King. His musical journey continues to evolve, with each album showcasing his versatility and talent as a musician and performer.

Top Brand Affinities

Report Date: 2025-08-20

Dan Sultan maintains consistent pull among 25-34 & 45-64 audiences across AUSTRALIA, NIGERIA, NEW ZEALAND. The audience leans heavily male (61%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 782 avg views per post; Instagram functions as the community touchpoint. Affinity with Telstra, Virgin Australia, Myer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dan Sultan score 1.15% — Moderate bucket.

Brand: TelstraBrand: Virgin AustraliaBrand: Myer

Followers:48,646

Engagements:559

Rate:1.1%

Posts:659

Avg Likes:553

Avg Comments:19

Avg Views:1,303

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 48,646 · Engagements 559 · Rate 1.1% Posts 659 · Views 1,303 · Avg Likes 553 · Avg Comments 19 · Avg Views 1,303	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 45-64: 24% 35-44: 22% 18-24: 16%	Largest: 25-34 (36%); next: 45-64 (24%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	AUSTRALIA (94%) NIGERIA (1%) NEW ZEALAND (1%) UNITED STATES (1%) CANADA (0%)	Top regions: AUSTRALIA (94%), NIGERIA (1%), NEW ZEALAND (1%)
Platform Engagement	Instagram: 495 avg likes/post · Tiktok: 782 avg views/post · Youtube: 521 avg views/post	Best reach: Tiktok 782 avg views; best engagement: Instagram 495 avg likes

Top Brand Affinities

Telstra

Score: 83.56

Virgin Australia

Score: 76.87

Myer

Score: 62.36

Qantas

Score: 52.31

Vegemite

Score: 52.29

Coles

Score: 42.74

Kmart

Score: 29.99

Woolworths

Score: 27.71

Holden

Score: 12.88

ABC

Score: 10.50

Billabong

Score: 10.20

Sunnies Studios

Score: 9.54

Brand	Category	Score
Telstra		83.56
Virgin Australia		76.87
Myer		62.36
Qantas		52.31
Vegemite		52.29
Coles		42.74
Kmart		29.99
Woolworths		27.71
Holden		12.88
ABC		10.50
Billabong		10.20
Sunnies Studios		9.54
Pro Tools		8.46
BALMAIN		6.91
Thermomix		6.21
New Line Cinema		6.17
UberEATS		4.83
Spotify Music		4.70
Emporium		4.57
Pfizer		4.56
Ableton		4.30
Dyson		4.27
Tinder		4.17
Showtime		4.03
Aperol		3.96
Mulberry		3.35
Lush		3.26
Airbnb		3.13
Guinness		3.12
McLaren		3.08
Columbia Pictures		3.08
Lindt		3.08
NBC		3.02
Cadbury		2.94
Geocaching		2.86
The Olympic Games		2.71
Baileys		2.62
SoundCloud		2.48
Beats Electronics		2.38
Martini		2.38
Lego		2.37
Dr. Martens		2.29
Paramount Pictures		2.20
Kodak		2.19
Nickelodeon		2.13
Snickers		1.96
Warner Bros		1.96
Polaroid		1.92
BBC		1.88
Coachella		1.79