Dan Sultan
Genres
popaustralian indierockrockaustralian alternative rockalternative rockpop rockalternativealternativeaustralianaustralian indigenousaustralian indigenous musicfolk & traditionalaustralian singer-songwriter
Influential: 48.88%
Fanbase: 28.12%
Trending: 59.26%
Report Date: 2025-08-20
0
Total Streams
48,646
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 48.88% |
Fanbase 28.12% |
Trending 59.26% |
CAREER STAGE: MID_LEVEL
Biography
Dan Sultan is a Melbourne-based Australian singer/songwriter and actor known for his electric roots rock sound. Raised in both Melbourne and the Northern Territory, where tribal culture heavily influenced his music, Sultan released his debut album, Homemade Biscuits, in 2006 with guitarist Scott Wilson. His subsequent albums, including 2009's Get Out While You Can and the award-winning Blackbird in 2014, showcased his soulful, country-influenced rock. Sultan's 2017 release, Killer, marked a shift towards hard-hitting pop and neo-soul with production from Jan Skubiszewski.
Dan Sultan, an Australian artist with a diverse background, has garnered a strong following for his genre-blending music. His early influences of Jimi Hendrix and classic guitar rock, combined with his tribal heritage, have shaped his unique sound. Sultan's success includes topping Australia's independent album chart with Get Out While You Can, receiving ARIA awards for his work, and collaborating with renowned producers like Jacquire King. His musical journey continues to evolve, with each album showcasing his versatility and talent as a musician and performer.
Dan Sultan, an Australian artist with a diverse background, has garnered a strong following for his genre-blending music. His early influences of Jimi Hendrix and classic guitar rock, combined with his tribal heritage, have shaped his unique sound. Sultan's success includes topping Australia's independent album chart with Get Out While You Can, receiving ARIA awards for his work, and collaborating with renowned producers like Jacquire King. His musical journey continues to evolve, with each album showcasing his versatility and talent as a musician and performer.
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Report Date: 2025-08-20
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Dan Sultan score
1.15% — Moderate bucket.
Brand: Telstra
Brand: Virgin Australia
Brand: Myer
Followers:48,646
Engagements:559
Rate:1.1%
Posts:659
Views:1,303
Avg Likes:553
Avg Comments:19
Avg Views:1,303
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 48,646 · Engagements 559 · Rate 1.1% Posts 659 · Views 1,303 · Avg Likes 553 · Avg Comments 19 · Avg Views 1,303 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 36% 45-64: 24% 35-44: 22% 18-24: 16% |
Largest: 25-34 (36%); next: 45-64 (24%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
AUSTRALIA (94%) NIGERIA (1%) NEW ZEALAND (1%) UNITED STATES (1%) CANADA (0%) |
Top regions: AUSTRALIA (94%), NIGERIA (1%), NEW ZEALAND (1%) |
| Platform Engagement | Instagram: 495 avg likes/post · Tiktok: 782 avg views/post · Youtube: 521 avg views/post | Best reach: Tiktok 782 avg views; best engagement: Instagram 495 avg likes |
Top Brand Affinities
Telstra
Score: 83.56
Virgin Australia
Score: 76.87
Myer
Score: 62.36
Qantas
Score: 52.31
Vegemite
Score: 52.29
Coles
Score: 42.74
Kmart
Score: 29.99
Woolworths
Score: 27.71
Holden
Score: 12.88
ABC
Score: 10.50
Billabong
Score: 10.20
Sunnies Studios
Score: 9.54
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Telstra | 83.56 | |
| Virgin Australia | 76.87 | |
| Myer | 62.36 | |
| Qantas | 52.31 | |
| Vegemite | 52.29 | |
| Coles | 42.74 | |
| Kmart | 29.99 | |
| Woolworths | 27.71 | |
| Holden | 12.88 | |
| ABC | 10.50 | |
| Billabong | 10.20 | |
| Sunnies Studios | 9.54 | |
| Pro Tools | 8.46 | |
| BALMAIN | 6.91 | |
| Thermomix | 6.21 | |
| New Line Cinema | 6.17 | |
| UberEATS | 4.83 | |
| Spotify Music | 4.70 | |
| Emporium | 4.57 | |
| Pfizer | 4.56 | |
| Ableton | 4.30 | |
| Dyson | 4.27 | |
| Tinder | 4.17 | |
| Showtime | 4.03 | |
| Aperol | 3.96 | |
| Mulberry | 3.35 | |
| Lush | 3.26 | |
| Airbnb | 3.13 | |
| Guinness | 3.12 | |
| McLaren | 3.08 | |
| Columbia Pictures | 3.08 | |
| Lindt | 3.08 | |
| NBC | 3.02 | |
| Cadbury | 2.94 | |
| Geocaching | 2.86 | |
| The Olympic Games | 2.71 | |
| Baileys | 2.62 | |
| SoundCloud | 2.48 | |
| Beats Electronics | 2.38 | |
| Martini | 2.38 | |
| Lego | 2.37 | |
| Dr. Martens | 2.29 | |
| Paramount Pictures | 2.20 | |
| Kodak | 2.19 | |
| Nickelodeon | 2.13 | |
| Snickers | 1.96 | |
| Warner Bros | 1.96 | |
| Polaroid | 1.92 | |
| BBC | 1.88 | |
| Coachella | 1.79 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |