Dan + Shay Brand Affinity ranks highest Sherri Hill at 23.37% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Dan + Shay — pop artist from US.

Dan + Shay, the three-time GRAMMY-winning duo, have recently released their highly anticipated fifth studio album, "Bigger Houses," co-produced by Dan Smyers…

Dan + Shay

Superstar

Country: US | Gender: male | Artist ID: d48ca800-b2c7-11e8-a24d-525400009efb

Find Artist

Genres

poppopmainstream popcountrycountrycontemporary country

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sherri Hill • 23.37% • Very Strong

As of 2025-09-09

4,387,806

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Superstar

Biography

Dan + Shay, the three-time GRAMMY-winning duo, have recently released their highly anticipated fifth studio album, "Bigger Houses," co-produced by Dan Smyers and Scott Hendricks. Their single "Save Me The Trouble" has garnered attention at Country radio, becoming the duo's largest career add day and the highest Country Aircheck debut since June 2022. The track showcases an ascending melody leading to an explosive chorus, reflecting the new record's emphasis on a more live, organic sound.

This latest music from Dan + Shay follows their critically acclaimed and multi-award-winning album, "Good Things," which included hits like "I Should Probably Go To Bed," "Glad You Exist," and the global success "10,000 Hours" with Justin Bieber. "Good Things" made history as the first country album in the streaming era to achieve RIAA Gold certification upon release and was one of only 12 albums across all genres to achieve Gold status in 2021.

Report Date: 2025-09-09

Dan + Shay cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, PHILIPPINES, INDIA. A heavily female (64%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 72,500 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Sherri Hill, Ariat, Olive Garden, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dan + Shay score 0.60% — Low bucket.

Brand: Sherri HillBrand: AriatBrand: Olive Garden

Followers:4,387,806

Engagements:26,491

Rate:0.6%

Posts:3,462

Avg Likes:25,891

Avg Comments:451

Avg Views:80,262

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,387,806 · Engagements 26,491 · Rate 0.6% Posts 3,462 · Views 80,262 · Avg Likes 25,891 · Avg Comments 451 · Avg Views 80,262	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 29% 13-17: 9% 35-44: 7%	Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (44%) PHILIPPINES (10%) INDIA (7%) INDONESIA (6%) CANADA (4%)	Top regions: UNITED STATES (44%), PHILIPPINES (10%), INDIA (7%)
Platform Engagement	Instagram: 20,542 avg likes/post · Tiktok: 72,500 avg views/post · Youtube: 7,762 avg views/post	Best reach: Tiktok 72,500 avg views; best engagement: Instagram 20,542 avg likes

Top Brand Affinities

Sherri Hill

Score: 23.37

Ariat

Score: 19.58

Olive Garden

Score: 9.81

Margaritaville

Score: 9.54

Verizon

Score: 9.35

Houston Livestock Show and Rodeo

Score: 8.87

T.J. Maxx

Score: 8.54

Influenster

Score: 8.30

Publix

Score: 8.14

Gillette

Score: 7.52

Chick-fil-A

Score: 6.86

iHeartRadio Music Awards

Score: 6.53

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Top Brand Affinities

Brand	Category	Score
Sherri Hill		23.37
Ariat		19.58
Olive Garden		9.81
Margaritaville		9.54
Verizon		9.35
Houston Livestock Show and Rodeo		8.87
T.J. Maxx		8.54
Influenster		8.30
Publix		8.14
Gillette		7.52
Chick-fil-A		6.86
iHeartRadio Music Awards		6.53
Free People		6.47
Kroger		6.02
Coors		5.96
American Eagle		5.87
Target		5.83
Busch		5.51
Bath & Body Works		5.17
Bud Light		5.06
NBC		4.80
OLD NAVY		4.38
ABC		4.30
Urban Outfitters		4.10
Abercrombie & Fitch		4.00
Budweiser		3.79
NHL		3.76
Heinz		3.62
Amway		3.60
Walmart		3.53
NORDSTROM		3.46
ESPN		3.44
Showtime		3.43
Carhartt		3.29
GMC		3.15
NFL		3.08
Sunnies Studios		3.06
Lululemon Athletica		3.03
PetSmart		3.03
Jeep		3.03
Bentley		2.95
Chrysler		2.93
Hollister Co		2.92
Paramount Pictures		2.91
MTV		2.59
Philips		2.57
Oakley		2.44
Jack Daniels		2.42
Lollapalooza		2.31
Kylie Cosmetics		2.28