Damo K

Damo K — pop artist from NG.

Damo K, born Oluwadamilare Christopher Dairo on July 16, 2001, is a Nigerian singer and songwriter known for his hit single "Grind," featuring Rasaqi NFG &…

Influence: 56.50% Fanbase: 48.62% Trending: 60.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 29.06% • Very Strong

As of 2025-08-20

741,527

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-12-07 08:02:09 UTC

Genres

popnigerian popothersworldwide

Biography

Damo K, born Oluwadamilare Christopher Dairo on July 16, 2001, is a Nigerian singer and songwriter known for his hit single "Grind," featuring Rasaqi NFG & Last Born, which gained viral popularity in early 2022. With over 11 million streams across platforms, Damo K has amassed a following of 200k on Instagram and TikTok. Shortly after his rise to fame, Zlatan Ibile collaborated with Damo K on the remix of "Grind," garnering over 4 million streams since its release on May 20.

Hailing from a Christian background, Damo K draws inspiration from his noble family and aims to consistently release music for his growing fan base. Recently debuting his EP four weeks ago, Damo K is poised to make a lasting impact in the music industry with his motivational tracks and infectious melodies.

Top Brand Affinities

Report Date: 2025-08-20

Damo K resonates with 18-24 & 25-34 audiences and sustains presence in NIGERIA, GHANA, BENIN. The demographic is heavily male (86%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 86,705 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Palm Angels, Hublot, Hennessy maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Damo K score 3.74% — Very Strong bucket.

Brand: Palm AngelsBrand: HublotBrand: Hennessy

Followers:741,527

Engagements:27,737

Rate:3.7%

Posts:467

Avg Likes:27,497

Avg Comments:656

Avg Views:120,505

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 741,527 · Engagements 27,737 · Rate 3.7% Posts 467 · Views 120,505 · Avg Likes 27,497 · Avg Comments 656 · Avg Views 120,505	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 9% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	NIGERIA (82%) GHANA (6%) BENIN (2%) UNITED STATES (1%) TOGO (1%)	Top regions: NIGERIA (82%), GHANA (6%), BENIN (2%)
Platform Engagement	Instagram: 21,234 avg likes/post · Tiktok: 33,800 avg views/post · Youtube: 86,705 avg views/post	Best reach: Youtube 86,705 avg views; best engagement: Instagram 21,234 avg likes

Top Brand Affinities

Palm Angels

Score: 29.06

Hublot

Score: 26.91

Hennessy

Score: 9.61

FedEx

Score: 9.38

Kodak

Score: 7.49

Cartier

Score: 6.80

CNN

Score: 6.51

Pioneer

Score: 6.31

MTV

Score: 5.94

Rolex

Score: 5.28

Monster Beverage

Score: 4.64

Gucci

Score: 4.48

Brand	Category	Score
Palm Angels		29.06
Hublot		26.91
Hennessy		9.61
FedEx		9.38
Kodak		7.49
Cartier		6.80
CNN		6.51
Pioneer		6.31
MTV		5.94
Rolex		5.28
Monster Beverage		4.64
Gucci		4.48
FOREX		3.91
Fendi		3.77
SoundCloud		3.25
Burberry		2.79
FashionNova		2.78
Louis Vuitton		2.78
Balenciaga		2.74
BBC		2.65
Christian Dior		2.48
Versace		2.41
Beats Electronics		2.25
GIVENCHY		2.22
musical.ly		2.18
Lexus		2.17
Pepsi		1.96
Fenty beauty		1.90
NBA		1.79
Paypal		1.73
Los Angeles Lakers		1.69
Prada		1.59
Spotify Music		1.50
Tommy Hilfiger		1.26
Bentley		1.15
Lamborghini		1.12
Apple		1.02
Nike		0.98
H&M		0.95
Mercedes-Benz		0.84
Vogue		0.82
Puma		0.79
Zara		0.65
Toyota		0.55
Google		0.49
Samsung Group		0.47
Chevrolet		0.44
Adidas		0.44
DC Entertainment		0.42
PlayStation		0.41