Damian Marley

Damian Marley — reggae artist from JM.

Damian "Jr. Gong" Marley, the youngest son of Reggae icon Bob Marley, made history as the first Reggae artist to win a GRAMMY outside the genre's category with…

Influence: 69.22% Fanbase: 71.55% Trending: 68.05% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 15.71% • Very Strong

As of 2025-10-01

4,503,747

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:33:02 UTC

Genres

reggaedancehallreggae fusionreggaeroots reggaeelectronicdance

Biography

Damian "Jr. Gong" Marley, the youngest son of Reggae icon Bob Marley, made history as the first Reggae artist to win a GRAMMY outside the genre's category with his track "Welcome To Jamrock," earning the award for Best Urban/Alternative Performance. His 2005 album Welcome To Jamrock also secured a GRAMMY for Best Reggae Album. Marley has performed globally, collaborating with artists like Nas on Distant Relatives and Skrillex on the track "Make It Bun Dem," known for its fusion of dubstep and dancehall. His 2018 album Stony Hill earned him another GRAMMY for Best Reggae Album. Marley has appeared on Saturday Night Live with Jay Z for their song "Bam" and collaborated with Skrillex and Ty Dolla $ign on the track "So Am I." Recently, he released a remix and music video for his single "Medication" featuring Stephen Marley, Wiz Khalifa, and Ty Dolla $ign.

Top Brand Affinities

Report Date: 2025-10-01

Damian Marley indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (75%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 847,373 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Akai, Amazon Music, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Damian Marley when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Damian Marley score 0.77% — Low bucket.

Brand: MixcloudBrand: AkaiBrand: Amazon Music

Followers:4,503,747

Engagements:34,865

Rate:0.8%

Posts:659

Avg Likes:42,865

Avg Comments:2,142

Avg Views:847,373

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,503,747 · Engagements 34,865 · Rate 0.8% Posts 659 · Views 847,373 · Avg Likes 42,865 · Avg Comments 2,142 · Avg Views 847,373	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 40% 35-44: 8% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (40%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (18%) BRAZIL (9%) UNITED KINGDOM (5%) COLOMBIA (4%) FRANCE (4%)	Top regions: UNITED STATES (18%), BRAZIL (9%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 9,198 avg likes/post · Youtube: 847,373 avg views/post	Best reach: Youtube 847,373 avg views; best engagement: Youtube 33,667 avg likes

Top Brand Affinities

Mixcloud

Score: 15.71

Akai

Score: 12.41

Amazon Music

Score: 10.36

Pioneer

Score: 7.48

Pro Tools

Score: 7.24

Clarks

Score: 6.07

Hennessy

Score: 5.33

Ableton

Score: 5.29

iHeartRadio Music Awards

Score: 4.24

CNN

Score: 3.98

Los Angeles Lakers

Score: 3.79

Beats Electronics

Score: 3.69

Brand	Category	Score
Mixcloud		15.71
Akai		12.41
Amazon Music		10.36
Pioneer		7.48
Pro Tools		7.24
Clarks		6.07
Hennessy		5.33
Ableton		5.29
iHeartRadio Music Awards		4.24
CNN		3.98
Los Angeles Lakers		3.79
Beats Electronics		3.69
ESPN		3.69
SoundCloud		3.66
Hilton		3.42
MTV		3.38
Kodak		3.19
Spotify Music		3.07
NBC		2.97
Fenty beauty		2.72
Urban Outfitters		2.66
NBA		2.58
Fila		2.52
shein		2.52
TOM FORD		2.50
Monster Beverage		2.40
UFC		2.26
Heineken		2.19
NFL		2.16
Timberland		2.06
Budweiser		1.96
ASOS		1.95
Target		1.92
Dolce & Gabbana		1.84
musical.ly		1.80
Sneakerhead		1.70
Guinness		1.69
Versace		1.68
Forever 21		1.68
Paramount Pictures		1.66
Cartier		1.63
GoPro		1.62
Cadillac		1.61
FashionNova		1.58
Red Bull		1.58
The North Face		1.56
Herbalife		1.54
Bentley		1.53
Warner Bros		1.52
WWE		1.51