Damian Lazarus
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
254,367
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-10-08 22:04:42 UTC
Genres
Biography
Known for his diverse and forward-thinking musical selections, Damian Lazarus was a prominent figure in the U.K. dance music scene during the 2000s. As head of A&R for City Rockers, he oversaw the release of notable singles and compilations that exemplified the era's innovative electro-infused house and techno sound. Lazarus further solidified his impact by founding Crosstown Rebels, a label that quickly gained recognition for its cutting-edge releases. Additionally, he expanded his creative endeavors by venturing into production, releasing his debut album, Smoke the Monster Out, in 2009, and maintaining a strong presence in the DJ world with mix albums like Fabric 54.
Damian Lazarus maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, MEXICO, UNITED KINGDOM. The audience leans heavily male (70%), so brand cues around style and status perform well. The clearest reach is on Instagram with 918 avg likes per post; Instagram functions as the community touchpoint. Affinity with Allen & Heath, Mixcloud, Pioneer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 254,367 · Engagements 918 · Rate 0.4% Posts 601 · Views 0 · Avg Likes 918 · Avg Comments 40 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 51% 35-44: 28% 18-24: 14% 45-64: 6% |
Largest: 25-34 (51%); next: 35-44 (28%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (17%) MEXICO (10%) UNITED KINGDOM (8%) ITALY (8%) SPAIN (8%) |
Top regions: UNITED STATES (17%), MEXICO (10%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 918 avg likes/post | best engagement: Instagram 918 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Pioneer
MOOG
Ableton
Akai
Trancefamily
Sennheiser
Tomorrowland
SoundCloud
Amazon Music
Acne Studios
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 135.87 | |
| Mixcloud | 86.21 | |
| Pioneer | 70.12 | |
| MOOG | 58.73 | |
| Ableton | 49.90 | |
| Akai | 27.10 | |
| Trancefamily | 21.60 | |
| Sennheiser | 21.27 | |
| Tomorrowland | 18.00 | |
| SoundCloud | 16.99 | |
| Amazon Music | 9.11 | |
| Acne Studios | 8.75 | |
| Dom Pérignon | 8.51 | |
| Grey Goose | 8.20 | |
| Coachella | 7.98 | |
| Moët & Chandon | 7.62 | |
| Atmos | 7.55 | |
| JACQUEMUS | 7.38 | |
| Beats Electronics | 6.75 | |
| Jagermeister | 5.89 | |
| Loewe | 5.87 | |
| Spotify Music | 5.04 | |
| Four Seasons | 4.72 | |
| Summit Entertainment | 4.43 | |
| Stüssy | 4.41 | |
| Campari | 3.75 | |
| Bacardi | 3.26 | |
| Garnier | 3.24 | |
| TOM FORD | 3.12 | |
| BALMAIN | 3.09 | |
| Lollapalooza | 3.03 | |
| Aperol | 2.95 | |
| Fendi | 2.92 | |
| Harrods | 2.92 | |
| Heineken | 2.71 | |
| Red Bull | 2.58 | |
| Matrix | 2.51 | |
| Budweiser | 2.49 | |
| Carhartt | 2.46 | |
| Dr. Martens | 2.38 | |
| Armani | 2.27 | |
| The North Face | 2.09 | |
| Bellagio | 2.08 | |
| Dolce & Gabbana | 2.07 | |
| Sunnies Studios | 2.04 | |
| Ray-Ban | 2.03 | |
| ASOS | 1.96 | |
| Warner Bros | 1.93 | |
| Kodak | 1.85 | |
| Paramount Pictures | 1.85 |
Official Profiles
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LoginArtist: Damian Lazarus
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 14:25:50 | Falling Down | Radio Campus Besançon | Besançon, FR | 224 |
| 2025-08-22 13:16:58 | Searchin' | VoxPop | Tórshavn, FO | 245 |
| 2025-08-22 12:49:15 | Don't Be Afraid (feat. Jungle) | RGR FM | Westerlo, BE | 198 |
| 2025-08-22 03:05:03 | Into The Sun | M-1 Dance | Vilnius, LT | 226 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
