Daily Bread

Daily Bread — jazz & standards artist from US.

Rhett Whatley, also known as Daily Bread, is a music producer and multi-instrumentalist from Atlanta, Georgia. Born on April 24, 1988, he has made a name for…

Influence: 54.00% Fanbase: 29.45% Trending: 66.27% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 122.60% • Very Strong

As of 2025-09-08

75,997

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 18:34:41 UTC

Genres

jazz & standardslivetronicaelectronicelectronicdowntempo

Biography

Rhett Whatley, also known as Daily Bread, is a music producer and multi-instrumentalist from Atlanta, Georgia. Born on April 24, 1988, he has made a name for himself in the music industry with his unique sound and versatile talents.

Top Brand Affinities

Report Date: 2025-09-08

Daily Bread stands out with 25-34 & 18-24 audiences across UNITED STATES, CAMEROON, NIGERIA. The profile is heavily male (82%), and content lands hardest on Tiktok, where posts average 4,171 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with iHeartRaves, Phase One, Ableton, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Daily Bread a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daily Bread score 5.16% — Very Strong bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Ableton

Followers:75,997

Engagements:3,920

Rate:5.2%

Posts:1,748

Avg Likes:3,874

Avg Comments:190

Avg Views:5,423

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 75,997 · Engagements 3,920 · Rate 5.2% Posts 1,748 · Views 5,423 · Avg Likes 3,874 · Avg Comments 190 · Avg Views 5,423	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 39% 35-44: 11% 13-17: 2%	Largest: 25-34 (46%); next: 18-24 (39%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (97%) CAMEROON (1%) NIGERIA (0%) CANADA (0%) FRANCE (0%)	Top regions: UNITED STATES (97%), CAMEROON (1%), NIGERIA (0%)
Platform Engagement	Instagram: 3,369 avg likes/post · Tiktok: 4,171 avg views/post · Youtube: 1,252 avg views/post	Best reach: Tiktok 4,171 avg views; best engagement: Instagram 3,369 avg likes

Top Brand Affinities

iHeartRaves

Score: 122.60

Phase One

Score: 39.72

Ableton

Score: 31.72

Live Nation

Score: 28.55

MOOG

Score: 24.37

Mapfre

Score: 20.67

Akai

Score: 20.26

Coors

Score: 18.98

Mulberry

Score: 14.85

Pioneer

Score: 13.85

Verizon

Score: 12.29

SoundCloud

Score: 10.79

Brand	Category	Score
iHeartRaves		122.60
Phase One		39.72
Ableton		31.72
Live Nation		28.55
MOOG		24.37
Mapfre		20.67
Akai		20.26
Coors		18.98
Mulberry		14.85
Pioneer		13.85
Verizon		12.29
SoundCloud		10.79
Lollapalooza		10.32
Pulp Riot		9.15
Pro Tools		7.82
Pacific Northwest Wonderland		7.25
Free People		7.11
Coachella		6.27
Publix		6.12
Beats Electronics		6.06
Jameson		5.60
Bud Light		5.55
Margaritaville		5.49
Busch		5.28
Kroger		4.99
Philips		4.66
American Eagle		4.16
Steve Madden		4.13
Pepsi		4.07
Spotify Music		4.02
Acura		3.97
Lululemon Athletica		3.91
Taco Bell		3.80
Gatorade		3.65
Showtime		3.44
NHL		3.39
Heinz		3.30
Budweiser		3.25
Fila		3.01
Paramount Pictures		2.96
Comedy Central		2.90
Nickelodeon		2.87
Carhartt		2.84
Airbnb		2.82
Chrysler		2.81
Chipotle Mexican Grill		2.76
Cadillac		2.75
Bellagio		2.73
Monster Beverage		2.69
Hennessy		2.58