Dadju Brand Affinity ranks highest Zadig Voltaire at 31.78% . Very Strong. Score DMDB 73.39% | Fanbase 73.35%

Dadju — pop artist from FR.

Dadju Djuna Nsungula, known professionally as Dadju, was born in 1991 in Bobigny, Seine-Saint-Denis, France. He comes from a musical family, with his father…

Dadju

Superstar

Country: FR | Gender: male | Artist ID: 11e81bc8-cb77-940a-9131-a0369fe50396

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Genres

popfrancotonfrench poppop urbainer&b, funk & soulr&b/soulcontemporary r&bneo soulhip-hop & rapfrench hip hop

Influential: 73.39% Fanbase: 73.35% Trending: 73.40%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Zadig Voltaire • 31.78% • Very Strong

As of 2025-09-09

21,108,474

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.39% | Fanbase 73.35% | Trending 73.40% | CAREER STAGE: SUPERSTAR

Biography

Dadju Djuna Nsungula, known professionally as Dadju, was born in 1991 in Bobigny, Seine-Saint-Denis, France. He comes from a musical family, with his father being Congolese vocalist Djanana Djuna and his brother Maître Gims a prominent rapper in France. Dadju began his music career by forming the rap duo The Shin Sekaï with Abou Tall, releasing successful mixtapes and an album titled Indéfini in 2016. After the duo disbanded, Dadju pursued a solo career, showcasing his melodic singing style with hits like “Aime moi demain” and “Jaloux.” In 2017, Dadju released his solo debut album, Gentleman 2.0, followed by the popular single “Compliqué” in 2019. His double album Poison Ou Antidote achieved platinum status in France, blending trap, Afrobeats, and soukous influences. Dadju’s music reflects a mix of genres while maintaining a connection to his musical heritage, establishing him as a versatile artist in the French pop scene.

Report Date: 2025-09-09

Dadju resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, CONGO - KINSHASA, UNITED STATES. With a male-leaning (50%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (3,600,000 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Zadig Voltaire, Nakd, Palm Angels makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dadju score 2.77% — Strong bucket.

Brand: Zadig VoltaireBrand: NakdBrand: Palm Angels

Followers:21,108,474

Engagements:583,792

Rate:2.8%

Posts:318

Avg Likes:533,232

Avg Comments:5,791

Avg Views:5,940,532

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,108,474 · Engagements 583,792 · Rate 2.8% Posts 318 · Views 5,940,532 · Avg Likes 533,232 · Avg Comments 5,791 · Avg Views 5,940,532	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 8% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	FRANCE (49%) CONGO - KINSHASA (13%) UNITED STATES (8%) MOROCCO (8%) ALGERIA (6%)	Top regions: FRANCE (49%), CONGO - KINSHASA (13%), UNITED STATES (8%)
Platform Engagement	Instagram: 92,010 avg likes/post · Tiktok: 3,600,000 avg views/post · Youtube: 2,340,532 avg views/post	Best reach: Tiktok 3,600,000 avg views; best engagement: Tiktok 408,800 avg likes

Top Brand Affinities

Zadig Voltaire

Score: 31.78

Nakd

Score: 19.16

Palm Angels

Score: 18.30

Sandro

Score: 15.36

Kiabi

Score: 14.69

TOUS

Score: 12.31

Galeries Lafayette

Score: 11.71

ESPRIT

Score: 11.61

Accor Hotels

Score: 11.38

Zalando

Score: 10.24

Massimo Dutti

Score: 10.05

Carrefour

Score: 9.56

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Top Brand Affinities

Brand	Category	Score
Zadig Voltaire		31.78
Nakd		19.16
Palm Angels		18.30
Sandro		15.36
Kiabi		14.69
TOUS		12.31
Galeries Lafayette		11.71
ESPRIT		11.61
Accor Hotels		11.38
Zalando		10.24
Massimo Dutti		10.05
Carrefour		9.56
Calzedonia		9.07
JACQUEMUS		9.01
Dsquared		8.22
BALMAIN		7.85
OOTD Magazine		7.48
Longchamp		7.48
Timberland		6.98
Pull&Bear		6.81
Emporio Armani		6.48
Champion		6.41
Kiko		6.18
MISSGUIDED		5.93
Bershka		5.39
Miu Miu		5.26
KARL LAGERFELD		5.19
Lacoste		5.18
Elle Magazine		4.92
boohoo		4.73
Coach		4.31
Dolce & Gabbana		4.24
UEFA		4.00
Stradivarius		3.67
Christian Louboutin		3.62
Fila		3.50
Cartier		3.34
Colgate		3.20
ASOS		3.20
Primark		3.16
shein		3.12
Babybump		2.93
New Balance		2.75
Calvin Klein		2.69
Gymshark		2.66
Polo Ralph Lauren		2.65
SheInside		2.60
NBC		2.56
FashionNova		2.51
Armani		2.50