Dadju

Dadju — pop artist from FR.

Dadju Djuna Nsungula, known professionally as Dadju, was born in 1991 in Bobigny, Seine-Saint-Denis, France. He comes from a musical family, with his father…

Influence: 73.39% Fanbase: 73.35% Trending: 73.40% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Zadig Voltaire • 33.77% • Very Strong

As of 2025-10-01

21,557,069

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:31:21 UTC

Genres

popfrancotonfrench poppop urbainer&b, funk & soulr&b/soulcontemporary r&bneo soulhip-hop & rapfrench hip hop

Biography

Dadju Djuna Nsungula, known professionally as Dadju, was born in 1991 in Bobigny, Seine-Saint-Denis, France. He comes from a musical family, with his father being Congolese vocalist Djanana Djuna and his brother Maître Gims a prominent rapper in France. Dadju began his music career by forming the rap duo The Shin Sekaï with Abou Tall, releasing successful mixtapes and an album titled Indéfini in 2016. After the duo disbanded, Dadju pursued a solo career, showcasing his melodic singing style with hits like “Aime moi demain” and “Jaloux.” In 2017, Dadju released his solo debut album, Gentleman 2.0, followed by the popular single “Compliqué” in 2019. His double album Poison Ou Antidote achieved platinum status in France, blending trap, Afrobeats, and soukous influences. Dadju’s music reflects a mix of genres while maintaining a connection to his musical heritage, establishing him as a versatile artist in the French pop scene.

Top Brand Affinities

Report Date: 2025-10-01

Dadju resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, CONGO - KINSHASA, MOROCCO. With a male-leaning (52%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (3,050,000 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Zadig Voltaire, Roberto Cavalli Newborn, Le coq sportif makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dadju score 2.56% — Strong bucket.

Brand: Zadig VoltaireBrand: Roberto Cavalli NewbornBrand: Le coq sportif

Followers:21,557,069

Engagements:552,930

Rate:2.6%

Posts:322

Avg Likes:503,109

Avg Comments:6,007

Avg Views:5,466,279

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,557,069 · Engagements 552,930 · Rate 2.6% Posts 322 · Views 5,466,279 · Avg Likes 503,109 · Avg Comments 6,007 · Avg Views 5,466,279	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 8% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	FRANCE (52%) CONGO - KINSHASA (14%) MOROCCO (7%) UNITED STATES (7%) ALGERIA (5%)	Top regions: FRANCE (52%), CONGO - KINSHASA (14%), MOROCCO (7%)
Platform Engagement	Instagram: 82,137 avg likes/post · Tiktok: 3,050,000 avg views/post · Youtube: 2,416,279 avg views/post	Best reach: Tiktok 3,050,000 avg views; best engagement: Tiktok 388,550 avg likes

Top Brand Affinities

Zadig Voltaire

Score: 33.77

Roberto Cavalli Newborn

Score: 32.26

Le coq sportif

Score: 29.31

Monoprix

Score: 28.11

boohoo

Score: 22.63

Cluse

Score: 20.93

Palm Angels

Score: 17.43

Zalando

Score: 16.26

Galeries Lafayette

Score: 15.43

Kiabi

Score: 15.12

Sandro

Score: 14.47

Carrefour

Score: 13.83

Brand	Category	Score
Zadig Voltaire		33.77
Roberto Cavalli Newborn		32.26
Le coq sportif		29.31
Monoprix		28.11
boohoo		22.63
Cluse		20.93
Palm Angels		17.43
Zalando		16.26
Galeries Lafayette		15.43
Kiabi		15.12
Sandro		14.47
Carrefour		13.83
JACQUEMUS		11.96
Accor Hotels		11.60
MISSGUIDED		9.52
Calzedonia		9.18
Ricard		8.77
Longchamp		8.68
Jumeirah		8.19
Maybach		7.58
Décathlon		7.28
KARL LAGERFELD		6.96
Fenty beauty		6.35
Stradivarius		6.31
Ferragamo		5.77
Dsquared		5.52
Pull&Bear		4.92
Kiko		4.88
Lacoste		4.71
Fendi		4.48
Elle Magazine		4.44
Hilton		4.44
Bershka		4.34
Hublot		4.04
Cartier		3.87
AliExpress		3.72
Daniel Wellington		3.70
Marc Jacobs		3.59
GIVENCHY		3.57
Primark		3.56
FashionNova		3.55
Dr. Martens		3.31
ASOS		3.29
Moschino		3.17
Carhartt		3.17
BALMAIN		3.16
Hermès		3.08
Burberry		3.05
Balenciaga		3.01
Christian Dior		2.91