Dada Life

Dada Life — pop artist from SE.

Swedish duo Dada Life, comprised of Olle Corneer and Stefan Engblom, gained fame in the EDM scene with their humorous approach and energetic electro sounds.…

Influence: 66.69% Fanbase: 67.65% Trending: 66.20% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 97.36% • Very Strong

As of 2025-09-08

540,538

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 16:55:07 UTC

Genres

popdance popelectronicedmelectro housepop danceprogressive housedanceprogressive electro housebig roomdutch houseelectronichouse

Biography

Swedish duo Dada Life, comprised of Olle Corneer and Stefan Engblom, gained fame in the EDM scene with their humorous approach and energetic electro sounds. Starting in 2006, the duo combined pop-leaning electro music with absurd slogans and an avant-garde attitude, releasing hits like "The Great Fashionista Swindle" and "Do the Dada." Their live shows featured inflatables and unique tour rider requirements, establishing their playful and unconventional brand.

By 2011, Dada Life headlined major festivals, released hit singles like "Kick Out the Epic Motherf*&cker," and introduced their computer audio plug-in, the Sausage Fattener. Their distinctive logo of two bananas and a champagne bottle became iconic, featured on their sophomore album, 'The Rules of Dada'. The duo's blend of humor, catchy tunes, and over-the-top persona set them apart in the electronic music world, solidifying their status as EDM favorites.

Top Brand Affinities

Report Date: 2025-09-08

Dada Life indexes high with fans in the 18-24 range in UNITED STATES, MEXICO, BRAZIL. The skew is heavily male (83%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 31,726 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward iHeartRaves, Trancefamily, MOOG, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Dada Life when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dada Life score 0.15% — Low bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: MOOG

Followers:540,538

Engagements:804

Rate:0.1%

Posts:3,247

Avg Likes:804

Avg Comments:36

Avg Views:31,726

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 540,538 · Engagements 804 · Rate 0.1% Posts 3,247 · Views 31,726 · Avg Likes 804 · Avg Comments 36 · Avg Views 31,726	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 31% 13-17: 5% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (16%) MEXICO (9%) BRAZIL (6%) GERMANY (5%) FRANCE (4%)	Top regions: UNITED STATES (16%), MEXICO (9%), BRAZIL (6%)
Platform Engagement	Instagram: 285 avg likes/post · Youtube: 31,726 avg views/post	Best reach: Youtube 31,726 avg views; best engagement: Youtube 519 avg likes

Top Brand Affinities

iHeartRaves

Score: 97.36

Trancefamily

Score: 69.64

MOOG

Score: 47.76

Tele2

Score: 45.46

Pioneer

Score: 38.72

Akai

Score: 31.92

Tomorrowland

Score: 30.36

Ableton

Score: 28.37

Mixcloud

Score: 27.85

Warner Music

Score: 26.25

Live Nation

Score: 24.79

Sennheiser

Score: 24.62

Brand	Category	Score
iHeartRaves		97.36
Trancefamily		69.64
MOOG		47.76
Tele2		45.46
Pioneer		38.72
Akai		31.92
Tomorrowland		30.36
Ableton		28.37
Mixcloud		27.85
Warner Music		26.25
Live Nation		24.79
Sennheiser		24.62
Amazon Music		19.18
Pro Tools		9.76
SoundCloud		9.29
Jameson		9.09
Coachella		8.93
Jagermeister		7.74
Grey Goose		7.69
Beats Electronics		6.06
Smirnoff		5.32
Lollapalooza		4.68
Bud Light		4.60
Coors		4.58
RAZER		4.21
Taco Bell		4.12
NHL		4.05
iHeartRadio Music Awards		3.99
Bacardi		3.85
MTV		3.51
Summit Entertainment		3.48
Final Fantasy		3.44
Red Bull		3.27
NFL		3.19
Spotify Music		3.15
Comedy Central		3.11
Hennessy		3.10
Grand Theft Auto		3.08
Uber		2.97
Pokemon Go		2.94
Budweiser		2.94
Los Angeles Lakers		2.76
Jack Daniels		2.56
Monster Beverage		2.48
Paramount Pictures		2.47
Bugatti		2.40
Heineken		2.26
Maserati		2.25
GoPro		2.24
Matrix		2.23