DaBaby

DaBaby — hip-hop & rap artist from US.

DaBaby, born Jonathan Lyndale Kirk in 1991, gained attention in 2017 for his viral presence at South by Southwest festival. Known for his energetic and…

Influence: 76.96% Fanbase: 75.18% Trending: 77.85% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 30.65% • Very Strong

As of 2025-10-01

40,902,680

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:34:29 UTC

Genres

hip-hop & rapraphip-hop/rapnorth carolina hip hopcontemporary hip hophip hoptrap

Biography

DaBaby, born Jonathan Lyndale Kirk in 1991, gained attention in 2017 for his viral presence at South by Southwest festival. Known for his energetic and charismatic style, the Charlotte rapper strategically utilizes outrageous visuals and a mix of playful and serious themes in his music. DaBaby's rapid rise to fame was propelled by a series of mixtapes and the release of his debut studio album, "Baby on Baby," shortly after signing with Interscope in early 2019. His discography includes popular tracks like "Suge," "Walker Texas Ranger," "Goin Baby," and "Baby Sitter."

Top Brand Affinities

Report Date: 2025-10-01

DaBaby keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily male (71%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,187,007 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Spinrilla, WNBA, True Religion supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DaBaby score 0.36% — Low bucket.

Brand: SpinrillaBrand: WNBABrand: True Religion

Followers:40,902,680

Engagements:146,437

Rate:0.4%

Posts:699

Avg Likes:141,034

Avg Comments:3,508

Avg Views:1,700,857

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,902,680 · Engagements 146,437 · Rate 0.4% Posts 699 · Views 1,700,857 · Avg Likes 141,034 · Avg Comments 3,508 · Avg Views 1,700,857	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 8% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (44%) BRAZIL (5%) UNITED KINGDOM (3%) CANADA (3%) INDIA (3%)	Top regions: UNITED STATES (44%), BRAZIL (5%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 54,493 avg likes/post · Tiktok: 513,850 avg views/post · Youtube: 1,187,007 avg views/post	Best reach: Youtube 1,187,007 avg views; best engagement: Instagram 54,493 avg likes

Top Brand Affinities

Spinrilla

Score: 30.65

WNBA

Score: 20.20

True Religion

Score: 16.92

Dollar Tree

Score: 9.92

New Era

Score: 9.72

Moncler

Score: 9.08

Benihana

Score: 8.92

FashionNova

Score: 8.33

Amazon Music

Score: 8.19

Alexander McQueen

Score: 8.10

SoundCloud

Score: 7.52

Foot Locker

Score: 7.41

Brand	Category	Score
Spinrilla		30.65
WNBA		20.20
True Religion		16.92
Dollar Tree		9.92
New Era		9.72
Moncler		9.08
Benihana		8.92
FashionNova		8.33
Amazon Music		8.19
Alexander McQueen		8.10
SoundCloud		7.52
Foot Locker		7.41
Hennessy		7.08
Andis		6.67
Publix		6.62
Kodak		5.84
Steve Madden		5.34
Nickelodeon		4.87
iHeartRadio Music Awards		4.63
Dolce & Gabbana		4.38
BALMAIN		4.25
shein		4.25
Fendi		4.23
Coach		4.14
Supreme		4.14
CNN		4.06
Timberland		3.71
Beats Electronics		3.68
ESPN		3.63
Barber Shop Connect		3.60
SheInside		3.44
Los Angeles Lakers		3.36
NBA		3.29
Urban Outfitters		3.28
Forever 21		3.27
Christian Louboutin		3.02
TOM FORD		2.99
NFL		2.95
Comedy Central		2.86
Under Armour		2.81
Stüssy		2.74
Walmart		2.74
Sneakerhead		2.73
Spotify Music		2.61
Versace		2.54
Michael Kors		2.41
MTV		2.38
KENZO		2.36
Gucci		2.35
Balenciaga		2.30