DaBaby Brand Affinity ranks highest Spinrilla at 22.36% . Very Strong. Score DMDB 76.96% | Fanbase 75.18%

DaBaby — hip-hop & rap artist from US.

DaBaby, born Jonathan Lyndale Kirk in 1991, gained attention in 2017 for his viral presence at South by Southwest festival. Known for his energetic and…

DaBaby

Superstar

Country: US | Gender: male | Artist ID: 11e81bca-950c-3a36-81ea-a0369fe50396

Find Artist

Genres

hip-hop & rapraphip-hop/rapnorth carolina hip hopcontemporary hip hophip hoptrap

Influential: 76.96% Fanbase: 75.18% Trending: 77.85%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 22.36% • Very Strong

As of 2025-09-09

40,810,032

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.96% | Fanbase 75.18% | Trending 77.85% | CAREER STAGE: SUPERSTAR

Biography

DaBaby, born Jonathan Lyndale Kirk in 1991, gained attention in 2017 for his viral presence at South by Southwest festival. Known for his energetic and charismatic style, the Charlotte rapper strategically utilizes outrageous visuals and a mix of playful and serious themes in his music. DaBaby's rapid rise to fame was propelled by a series of mixtapes and the release of his debut studio album, "Baby on Baby," shortly after signing with Interscope in early 2019. His discography includes popular tracks like "Suge," "Walker Texas Ranger," "Goin Baby," and "Baby Sitter."

Report Date: 2025-09-09

DaBaby keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, FRANCE. The composition is heavily male (71%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 704,717 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Spinrilla, WNBA, True Religion supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DaBaby score 0.44% — Low bucket.

Brand: SpinrillaBrand: WNBABrand: True Religion

Followers:40,810,032

Engagements:178,324

Rate:0.4%

Posts:683

Avg Likes:172,932

Avg Comments:3,334

Avg Views:1,218,567

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,810,032 · Engagements 178,324 · Rate 0.4% Posts 683 · Views 1,218,567 · Avg Likes 172,932 · Avg Comments 3,334 · Avg Views 1,218,567	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 8% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (45%) BRAZIL (5%) FRANCE (4%) CANADA (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (45%), BRAZIL (5%), FRANCE (4%)
Platform Engagement	Instagram: 90,235 avg likes/post · Tiktok: 513,850 avg views/post · Youtube: 704,717 avg views/post	Best reach: Youtube 704,717 avg views; best engagement: Instagram 90,235 avg likes

Top Brand Affinities

Spinrilla

Score: 22.36

WNBA

Score: 20.70

True Religion

Score: 19.01

FashionNova

Score: 9.93

Dollar Tree

Score: 9.75

New Era

Score: 9.71

Moncler

Score: 9.03

Hennessy

Score: 8.80

Benihana

Score: 8.78

Coach

Score: 8.18

Amazon Music

Score: 8.03

Foot Locker

Score: 7.30

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Top Brand Affinities

Brand	Category	Score
Spinrilla		22.36
WNBA		20.70
True Religion		19.01
FashionNova		9.93
Dollar Tree		9.75
New Era		9.71
Moncler		9.03
Hennessy		8.80
Benihana		8.78
Coach		8.18
Amazon Music		8.03
Foot Locker		7.30
Andis		6.65
Publix		6.64
SoundCloud		5.94
Kodak		5.73
Verizon		5.39
Alexander McQueen		5.39
Dolce & Gabbana		4.32
Steve Madden		4.23
BALMAIN		4.17
Fendi		4.15
CNN		4.05
iHeartRadio Music Awards		4.04
Los Angeles Lakers		4.00
Timberland		3.69
shein		3.65
MTV		3.56
Fenty beauty		3.55
Barber Shop Connect		3.53
Sneakerhead		3.39
Forever 21		3.38
Versace		3.36
Supreme		3.34
ESPN		3.23
Balenciaga		3.20
Urban Outfitters		3.16
TOM FORD		2.97
SheInside		2.92
Gucci		2.88
NBA		2.88
NFL		2.84
Walmart		2.80
Under Armour		2.78
Beats Electronics		2.75
Louis Vuitton		2.49
Polo Ralph Lauren		2.43
Spotify Music		2.42
Philips		2.41
Michael Kors		2.38