Da’ T.R.U.T.H.

Da’ T.R.U.T.H. — hip-hop & rap artist from US.

Christian rapper Da' T.R.U.T.H., born Emanuel Lee Lambert, Jr., discovered Christianity at a young age and developed a passion for music in his teens,…

Influence: 52.78% Fanbase: 28.23% Trending: 65.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-21

1,960

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 20:07:18 UTC

Genres

hip-hop & raphip-hop/rapchristian trapchristian hip hopcontemporary hip hophip hoptrap

Biography

Christian rapper Da' T.R.U.T.H., born Emanuel Lee Lambert, Jr., discovered Christianity at a young age and developed a passion for music in his teens, eventually transitioning into a successful career as a rapper. His discography includes award-winning albums like The Faith (2005) and Open Book (2007), which marked the beginning of a streak of Top Ten charting projects on Billboard's Christian and gospel charts. His collaborations with artists like Limoblaze on Bridges (2020) and Fred Hammond, Yolanda Adams, and Kim Burrell on Emanuel (2023) have further solidified his place in the faith-centered hip-hop scene.

Throughout his career, Da' T.R.U.T.H. has toured extensively and released albums that have garnered critical acclaim and commercial success. His 2018 release, Vet, and subsequent collaborations with artists like Limoblaze on Bridges have showcased his versatility and continued relevance in the music industry. Emanuel (2023) stands as a testament to his enduring artistry, featuring notable guest appearances and further establishing his position as a prominent figure in the Christian rap genre.

Top Brand Affinities

Report Date: 2025-08-21

Da’ T.R.U.T.H. has momentum with 25-34 & 18-24 audiences—particularly in key English-speaking markets. A heavily male (71%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 18,887 avg views per post, and Youtube keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Da’ T.R.U.T.H. score 4.74% — Very Strong bucket.

Followers:1,960

Engagements:93

Rate:4.7%

Posts:7

Avg Likes:38

Avg Comments:7

Avg Views:18,887

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,960 · Engagements 93 · Rate 4.7% Posts 7 · Views 18,887 · Avg Likes 38 · Avg Comments 7 · Avg Views 18,887	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 18-24: 25% 35-44: 17% 13-17: 4%	Largest: 25-34 (52%); next: 18-24 (25%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 18,887 avg views/post	Best reach: Youtube 18,887 avg views; best engagement: Youtube 38 avg likes