
Da Brat
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
317,000
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-10-08 15:07:50 UTC
Genres
Biography
In the years following her music success, Da Brat faced setbacks including a prison sentence for aggravated assault. Despite this, she made a comeback in 2013 with the single "Is It Chu" under her Rare Breed label and later gained traction as a co-host on The Rickey Smiley Morning Show. Her career saw a resurgence with appearances on Empire and the release of the single "#YAK (You Already Know)" featuring Sage the Gemini and Eric Bellinger. Despite challenges, Da Brat's influence as a pioneering female rapper remains significant in the hip-hop industry.
Da Brat resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily female (69%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 13,645 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 317,000 · Engagements 1,256 · Rate 0.4% Posts 201 · Views 13,645 · Avg Likes 1,121 · Avg Comments 83 · Avg Views 13,645 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 46% 18-24: 24% 35-44: 21% 45-64: 6% |
Largest: 25-34 (46%); next: 18-24 (24%) |
Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
Top Countries |
UNITED STATES (72%) BRAZIL (4%) UNITED KINGDOM (2%) GERMANY (2%) SOUTH AFRICA (2%) |
Top regions: UNITED STATES (72%), BRAZIL (4%), UNITED KINGDOM (2%) |
Platform Engagement | Youtube: 13,645 avg views/post | Best reach: Youtube 13,645 avg views; best engagement: Youtube 1,121 avg likes |
Top Brand Affinities
Brand | Category | Score |
---|---|---|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Da Brat
The map shows every radio station that aired Da Brat today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-22)
Total: 842,728
PLATFORM | TOTAL | % | |
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495,014 | 58.74% |
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178,842 | 21.22% |
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168,872 | 20.04% |
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Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
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2025-08-22 10:59:30 | Funkdafied | R&B 102.9 | Berkeley, CA, US | 166 |
2025-08-22 10:52:27 | Just A Little Bit More | Three D Radio | Adelaide, AU | 196 |
2025-08-22 08:20:34 | What'chu Like | WRSV | Rocky Mount, NC, US | 20 |
2025-08-22 07:32:08 | I Think They Like Me - So So Def Remix | WPWX-FM | Chicago, IL, US | 275 |
2025-08-22 05:53:05 | Funkdafied | KSOC | Dallas, TX, US | 159 |
2025-08-22 03:32:53 | In Love Wit Chu | Mai FM | Whangarei, NZ | 3 |
2025-08-22 02:53:25 | Funkdafied | KOPW-FM (Omaha's Power 106.9 FM) | Plattsmouth, NE, US | 4 |
2025-08-22 02:28:22 | Funkdafied | R&B 102.9 | Berkeley, CA, US | 163 |
2025-08-22 02:25:23 | In Love Wit Chu | Croydon FM | London, GB | 246 |
2025-08-22 01:13:19 | Funkdafied | Flava | Tauranga, NZ | 168 |
Popularity (2025-10-07)
Platform | % |
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No data. |