D4L

D4L — hip-hop & rap artist from US.

D4L, an Atlanta quartet, gained fame in 2005 with their hit single "Laffy Taffy," known for its catchy hooks and risqué lyrics. The group, consisting of Fa-bo,…

Influence: 59.31% Fanbase: 36.81% Trending: 70.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Capezio • 68.95% • Very Strong

As of 2025-08-21

84,090

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-12-07 10:03:17 UTC

Genres

hip-hop & rappop raprapsouthern hip hoptrapatl hip hopdirty south rapgangster raphip-hop/rapcrunkcontemporary hip hophip hop

Biography

D4L, an Atlanta quartet, gained fame in 2005 with their hit single "Laffy Taffy," known for its catchy hooks and risqué lyrics. The group, consisting of Fa-bo, Mook-B, Stoney, and Shawty Lo, signed with Atlantic-distributed Asylum, releasing their debut album, Down for Life, in November 2005, which reached the Top 25. Following their initial success, Shawty Lo pursued a solo career but tragically passed away in a hit-and-run accident outside an Atlanta club in 2016 at the age of 40.

Top Brand Affinities

Report Date: 2025-08-21

D4L reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, CANADA, BRAZIL. The demographic tilt is female-leaning (55%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,137 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Capezio, StyleSeat, Postmates suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D4L score 0.04% — Low bucket.

Brand: CapezioBrand: StyleSeatBrand: Postmates

Followers:84,090

Engagements:30

Rate:0.0%

Posts:1,015

Avg Likes:30

Avg Comments:1

Avg Views:1,137

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 84,090 · Engagements 30 · Rate 0.0% Posts 1,015 · Views 1,137 · Avg Likes 30 · Avg Comments 1 · Avg Views 1,137	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 39% 35-44: 11% 13-17: 6%	Largest: 18-24 (42%); next: 25-34 (39%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (88%) CANADA (1%) BRAZIL (1%) GEORGIA (1%) MEXICO (1%)	Top regions: UNITED STATES (88%), CANADA (1%), BRAZIL (1%)
Platform Engagement	Instagram: 13 avg likes/post · Youtube: 1,137 avg views/post	Best reach: Youtube 1,137 avg views; best engagement: Youtube 17 avg likes

Top Brand Affinities

Capezio

Score: 68.95

StyleSeat

Score: 50.30

Postmates

Score: 48.82

Kenra Professional

Score: 38.21

Zumba Wear

Score: 32.87

IMDb

Score: 31.86

Shea Moisture

Score: 25.66

Weedmaps

Score: 24.29

WNBA

Score: 22.28

Kinky-Curly

Score: 20.76

T-Mobile

Score: 18.10

Dancing with the Stars

Score: 17.14

Brand	Category	Score
Capezio		68.95
StyleSeat		50.30
Postmates		48.82
Kenra Professional		38.21
Zumba Wear		32.87
IMDb		31.86
Shea Moisture		25.66
Weedmaps		24.29
WNBA		22.28
Kinky-Curly		20.76
T-Mobile		18.10
Dancing with the Stars		17.14
Delta		13.93
Arbonne		13.01
HBO Max		11.72
Los Angeles Lakers		10.92
iHeartRadio Music Awards		10.83
Paramount Pictures		10.43
Barbie		10.20
Lowe's		9.90
Pampers		9.83
Amazon Music		8.64
NBC		8.56
Pro Tools		8.51
Marriott		8.42
Chick-fil-A		7.93
Macy's		7.77
FOX		7.35
CNN		7.26
Uber		6.48
NFL		6.15
Nickelodeon		5.64
Schwarzkopf		5.61
Tiffany & Co		5.36
FashionNova		5.23
Coachella		5.19
MTV		5.10
ABC		4.96
Target		4.87
Hennessy		4.82
AMC		4.51
Tiffany		4.41
Hurley		4.39
Paypal		4.35
Comedy Central		4.34
Forever 21		4.19
Olaplex		4.12
UberEATS		4.07
NORDSTROM		4.00
Pixar		3.82