D12 Brand Affinity ranks highest MR PORTER at 107.84% . Very Strong. Score DMDB 67.82% | Fanbase 60.59%

D12 — rock artist from US.

D12 is a Detroit-based rap group formed around 1990 by members Bizarre and Proof, later expanding to include Eminem and others. The group gained attention for…

D12

Recognizable

Country: US | Artist ID: 11e81bbf-2f44-fdba-b4a9-a0369fe50396

Find Artist

Genres

rockrap rockhip-hop & raphip hoppop raprapsouthern hip hopgangster raphip-hop/raphardcore hip hopdetroit hip hopcontemporary hip hop

Influential: 67.82% Fanbase: 60.59% Trending: 71.43%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MR PORTER • 107.84% • Very Strong

As of 2025-09-09

326,038

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.82% | Fanbase 60.59% | Trending 71.43% | CAREER STAGE: MAINSTREAM

Biography

D12 is a Detroit-based rap group formed around 1990 by members Bizarre and Proof, later expanding to include Eminem and others. The group gained attention for their controversial lyrics and explicit content, with their debut album Devil's Night released in 2001. Tragedy struck in 2006 when member Proof was fatally shot, leading the group to continue with plans to release an album featuring unreleased tracks from Proof.

The members of D12, including Bizarre, Kon Artis, Swifty McVay, Kuniva, and Proof, each brought their unique talents and aliases to the group. Known for their provocative style and dedication to pushing boundaries in rap music, D12 faced both acclaim and criticism for their explicit content and controversial themes. Despite the loss of Proof, the group remained committed to their music and legacy, with plans to honor his memory through their future projects.

Report Date: 2025-09-09

D12 reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The base is heavily male (81%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (11,534,535 avg views per post); Youtube layers on depth and replies. The audience sits near MR PORTER, Akai, Rockstar Games, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D12 score 33.92% — Very Strong bucket.

Brand: MR PORTERBrand: AkaiBrand: Rockstar Games

Followers:326,038

Engagements:110,603

Rate:33.9%

Posts:13

Avg Likes:105,926

Avg Comments:6,894

Avg Views:11,534,535

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 326,038 · Engagements 110,603 · Rate 33.9% Posts 13 · Views 11,534,535 · Avg Likes 105,926 · Avg Comments 6,894 · Avg Views 11,534,535	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (25%) UNITED KINGDOM (8%) BRAZIL (7%) CANADA (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (25%), UNITED KINGDOM (8%), BRAZIL (7%)
Platform Engagement	Instagram: 26,956 avg likes/post · Youtube: 11,534,535 avg views/post	Best reach: Youtube 11,534,535 avg views; best engagement: Youtube 78,970 avg likes

Top Brand Affinities

MR PORTER

Score: 107.84

Akai

Score: 10.85

Rockstar Games

Score: 9.20

MTV

Score: 8.37

Amazon Music

Score: 7.91

Pro Tools

Score: 7.80

New Era

Score: 7.77

Beats Electronics

Score: 7.50

SoundCloud

Score: 7.28

Marshalls

Score: 7.18

Ableton

Score: 5.88

Comedy Central

Score: 5.34

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Top Brand Affinities

Brand	Category	Score
MR PORTER		107.84
Akai		10.85
Rockstar Games		9.20
MTV		8.37
Amazon Music		7.91
Pro Tools		7.80
New Era		7.77
Beats Electronics		7.50
SoundCloud		7.28
Marshalls		7.18
Ableton		5.88
Comedy Central		5.34
iHeartRadio Music Awards		5.15
Fallout		4.60
AMC		4.14
Sega		4.13
Mortal Kombat		4.06
Hennessy		4.05
UFC		3.94
Spotify Music		3.92
ESPN		3.76
NFL		3.73
Los Angeles Lakers		3.65
Call of Duty		3.55
NBA		3.47
WWE		3.27
Grand Theft Auto		3.26
Universal		3.22
G-shock		3.18
Lollapalooza		3.13
Columbia Pictures		2.99
Kodak		2.80
Timberland		2.76
NBC		2.75
PlayStation		2.69
Jack Daniels		2.69
Counter-Strike		2.66
Carhartt		2.66
Coachella		2.63
Nintendo		2.60
Monster Beverage		2.56
Warner Bros		2.49
Lacoste		2.41
Aston Martin		2.33
Matrix		2.33
Xbox		2.29
Rolls-Royce		2.27
Chrysler		2.24
Pepsi		2.23
Ubisoft		2.20