D'Sound

D'Sound — pop artist from NO.

D'Sound, a modern pop band with flavors of neo-soul, jazz, and funk, celebrated significant milestones in 2023, marking their 30th anniversary as a band, the…

Influence: 50.92% Fanbase: 24.97% Trending: 63.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 34.69% • Very Strong

As of 2025-09-09

21,946

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 18:43:43 UTC

Genres

poppopr&b, funk & soulscandinavian r&bneo soulrockpop rock

Biography

D'Sound, a modern pop band with flavors of neo-soul, jazz, and funk, celebrated significant milestones in 2023, marking their 30th anniversary as a band, the 20th anniversary of the album "Doublehearted" (2003), and the 25th anniversary of "Beauty Is a Blessing" (1998). Originally formed in 1993 with Simone Eriksrud, Jonny Sjo, and Kim Ofstad, the band emerged in the Norwegian music scene with their distinct fusion sound encompassing elements of acid jazz, neo-soul, funk, pop, and drum’n’bass. After Simone's departure in 2018, D'Sound continued to release new music with featured vocalists, collaborating with artists such as Macy Gray, Shontelle, and Armi Millare.

In 2024, D'Sound returns with fresh music, led by drummer Kim and bass player Jonny. The band's evolution over the years, from their chart-topping debut single "Real Name" in 1996 to their acclaimed debut album "Spice Of Life" in 1997, solidified their position as a significant presence in the Norwegian music scene. With a history of successful collaborations and a diverse musical palette, D'Sound continues to captivate audiences with their innovative sound and ongoing commitment to creating vibrant, engaging music.

Top Brand Affinities

Report Date: 2025-09-09

D'Sound engages 25-34 & 18-24 audiences with repeatable results in PHILIPPINES, NORWAY, SOUTH KOREA. The fan base skews heavily male (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (701 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around MOOG, Ampeg, Pro Tools, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D'Sound score 0.80% — Low bucket.

Brand: MOOGBrand: AmpegBrand: Pro Tools

Followers:21,946

Engagements:175

Rate:0.8%

Posts:896

Avg Likes:168

Avg Comments:14

Avg Views:1,137

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,946 · Engagements 175 · Rate 0.8% Posts 896 · Views 1,137 · Avg Likes 168 · Avg Comments 14 · Avg Views 1,137	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 34% 35-44: 15% 45-64: 5%	Largest: 25-34 (43%); next: 18-24 (34%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	PHILIPPINES (41%) NORWAY (10%) SOUTH KOREA (9%) UNITED STATES (7%) INDONESIA (6%)	Top regions: PHILIPPINES (41%), NORWAY (10%), SOUTH KOREA (9%)
Platform Engagement	Instagram: 133 avg likes/post · Tiktok: 701 avg views/post · Youtube: 436 avg views/post	Best reach: Tiktok 701 avg views; best engagement: Instagram 133 avg likes

Top Brand Affinities

MOOG

Score: 34.69

Ampeg

Score: 34.50

Pro Tools

Score: 18.25

Sennheiser

Score: 17.56

Akg

Score: 17.07

Jollibee

Score: 16.78

Akai

Score: 13.40

Ableton

Score: 12.26

Alden

Score: 10.51

Amazon Music

Score: 9.15

Spotify Music

Score: 7.78

Bose

Score: 5.87

Brand	Category	Score
MOOG		34.69
Ampeg		34.50
Pro Tools		18.25
Sennheiser		17.56
Akg		17.07
Jollibee		16.78
Akai		13.40
Ableton		12.26
Alden		10.51
Amazon Music		9.15
Spotify Music		7.78
Bose		5.87
NBC		5.54
Pioneer		5.51
Leica		4.75
Lufthansa		4.74
Nespresso		3.89
Yamaha		3.56
Pfizer		3.54
Fujifilm		3.31
LEGOLAND		3.22
Beats Electronics		3.12
Gundam		2.96
Showtime		2.96
Coffeegram		2.95
IKEA		2.77
Sunnies Studios		2.75
Lego		2.61
UNIQLO		2.55
SoundCloud		2.53
Tesla Motors		2.46
Volvo		2.45
Philips		2.44
Petronas		2.39
MTV		2.38
Kodak		2.30
Nokia		2.18
Timberland		2.15
Huawei		2.15
BBC		2.05
Geocaching		2.04
Pantone Inc		1.95
Aperol		1.91
Transformers		1.88
Tinder		1.87
Airbnb		1.81
Harley-Davidson		1.78
Star Wars		1.75
Paramount Pictures		1.74
HBO		1.70