D.O.D.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
193,071
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:23 UTC
Genres
Biography
D.O.D. resonates most with 18-24 & 25-34 audiences and shows durable presence in INDIA, UNITED STATES, IRELAND. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (18,200 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Pioneer, Mixcloud, Trancefamily makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 193,071 · Engagements 6,717 · Rate 3.5% Posts 884 · Views 18,782 · Avg Likes 6,425 · Avg Comments 99 · Avg Views 18,782 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 35% 35-44: 8% 13-17: 5% |
Largest: 18-24 (51%); next: 25-34 (35%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
INDIA (14%) UNITED STATES (9%) IRELAND (7%) FRANCE (6%) IRAN (6%) |
Top regions: INDIA (14%), UNITED STATES (9%), IRELAND (7%) |
| Platform Engagement | Instagram: 4,795 avg likes/post · Tiktok: 18,200 avg views/post · Youtube: 582 avg views/post | Best reach: Tiktok 18,200 avg views; best engagement: Instagram 4,795 avg likes |
Top Brand Affinities
Pioneer
Mixcloud
Trancefamily
Tomorrowland
Ableton
iHeartRaves
Warner Music
Tele2
Sennheiser
SoundCloud
Akai
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Pioneer | 102.27 | |
| Mixcloud | 86.19 | |
| Trancefamily | 74.36 | |
| Tomorrowland | 62.17 | |
| Ableton | 44.38 | |
| iHeartRaves | 40.56 | |
| Warner Music | 29.30 | |
| Tele2 | 27.23 | |
| Sennheiser | 20.16 | |
| SoundCloud | 18.47 | |
| Akai | 15.86 | |
| Amazon Music | 10.63 | |
| Pro Tools | 10.48 | |
| Beats Electronics | 8.87 | |
| Spotify Music | 6.84 | |
| Jagermeister | 6.73 | |
| iHeartRadio Music Awards | 6.35 | |
| boohoo | 6.33 | |
| River Island | 6.30 | |
| Selfridges | 5.91 | |
| Urban Outfitters | 5.26 | |
| Steve Madden | 5.06 | |
| Coachella | 4.94 | |
| Gillette | 4.39 | |
| ASOS | 4.32 | |
| Margaritaville | 4.24 | |
| Lollapalooza | 4.07 | |
| American Eagle | 3.79 | |
| Stüssy | 3.77 | |
| Red Bull | 3.76 | |
| Abercrombie & Fitch | 3.50 | |
| shein | 3.28 | |
| Aperol | 3.22 | |
| Bacardi | 3.11 | |
| Guess | 2.87 | |
| MTV | 2.85 | |
| SheInside | 2.73 | |
| Pull&Bear | 2.68 | |
| musical.ly | 2.63 | |
| Lululemon Athletica | 2.62 | |
| Gymshark | 2.60 | |
| Heineken | 2.58 | |
| Jack Daniels | 2.57 | |
| Topshop | 2.55 | |
| TOM FORD | 2.55 | |
| Armani | 2.52 | |
| LEGOLAND | 2.52 | |
| Tesco | 2.41 | |
| Monster Beverage | 2.36 | |
| Grand Theft Auto | 2.35 |
Official Profiles
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LoginArtist: D.O.D.
The map shows every radio station that aired D.O.D. today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-15)
Total: 9,696,311
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
9,696,311 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-28 04:00 UTC | D.O.D., Smokey Bubblin B, The Warehouse Project | Mayfield Depot | Manchester, United Kingdom | |
| 2026-01-01 05:30 UTC | D.O.D. | The Ave Live | Philadelphia, United States | |
| 2026-01-18 06:00 UTC | D.O.D | The Ritz Ybor | Tampa, United States | |
| 2026-03-05 03:00 UTC | Snow Machine Japan 2026 | Venue TBA | Hakuba, Japan | — |
| 2026-04-05 02:00 UTC | it's murph, D.O.D., heyyyitsmenu | RED ROCKS AMPHITHEATRE | Morrison, United States |
