D.O.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
4,368,053
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:02:09 UTC
Genres
Biography
D.O. stands out with 18-24 & 25-34 audiences across INDONESIA, PHILIPPINES, MEXICO. The profile is heavily female (80%), and content lands hardest on Youtube, where posts average 623,766 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ports 1961, Santander, Italac, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes D.O. a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,368,053 · Engagements 1,261,786 · Rate 28.9% Posts 387 · Views 625,466 · Avg Likes 1,261,753 · Avg Comments 35,846 · Avg Views 625,466 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 20% 13-17: 13% 35-44: 2% |
Largest: 18-24 (64%); next: 25-34 (20%) |
| Gender Split |
Female: 80% Male: 20% Non-binary/Other: 0% |
Skews female (80%) |
| Top Countries |
INDONESIA (24%) PHILIPPINES (15%) MEXICO (5%) SOUTH KOREA (5%) UNITED STATES (5%) |
Top regions: INDONESIA (24%), PHILIPPINES (15%), MEXICO (5%) |
| Platform Engagement | Instagram: 1,253,848 avg likes/post · Tiktok: 1,700 avg views/post · Youtube: 623,766 avg views/post | Best reach: Youtube 623,766 avg views; best engagement: Instagram 1,253,848 avg likes |
Top Brand Affinities
Ports 1961
Santander
Italac
Korean Air
Bang & Olufsen
Metrobank
Damiani
Supergoop!
Dreamies
GENTLE MONSTER
Jinro
About you
| Brand | Category | Score |
|---|---|---|
| Ports 1961 | 365.81 | |
| Santander | 177.19 | |
| Italac | 120.78 | |
| Korean Air | 117.51 | |
| Bang & Olufsen | 114.48 | |
| Metrobank | 94.97 | |
| Damiani | 90.30 | |
| Supergoop! | 83.33 | |
| Dreamies | 69.96 | |
| GENTLE MONSTER | 66.52 | |
| Jinro | 63.92 | |
| About you | 61.21 | |
| Penshoppe | 57.55 | |
| Tumi | 52.54 | |
| Americanas.com | 51.73 | |
| Laneige | 48.92 | |
| Drunk Elephant | 46.05 | |
| Trip | 46.00 | |
| Mercure | 45.18 | |
| Maui Jim | 41.24 | |
| NUDESTIX | 40.62 | |
| Tencent | 40.12 | |
| Vakko | 40.00 | |
| Gose | 39.29 | |
| Beymen | 36.03 | |
| Lee | 34.73 | |
| Rexona | 34.62 | |
| Vacheron Constantin | 34.44 | |
| Ajinomoto | 29.09 | |
| Etihad Airways | 27.98 | |
| Maison Kitsuné | 27.23 | |
| Armani Beauty | 26.99 | |
| Glow Recipe | 26.78 | |
| Jack In The Box | 26.70 | |
| Etro | 26.59 | |
| Onitsuka Tiger | 26.36 | |
| Kurt Geiger | 26.13 | |
| Carolina Herrera | 26.02 | |
| Diageo | 25.72 | |
| Wingstop | 25.36 | |
| Live Nation | 23.10 | |
| Coach | 23.07 | |
| Stuart Weitzman | 22.85 | |
| Thom Browne | 22.69 | |
| Ermenegildo Zegna | 22.43 | |
| La Roche-Posay | 22.32 | |
| THEFACESHOP | 22.17 | |
| GLAMSQUAD | 21.62 | |
| Qatar Airways | 21.45 | |
| Kanal D | 20.60 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
