D.O. Brand Affinity ranks highest Ports 1961 at 365.81% . Very Strong. Score DMDB 62.80% | Fanbase 61.54%

D.O. — pop artist from KR.

D.O., known for his vocals and performances as a member of EXO, has gained popularity. He has also made a name for himself as an actor in various movies and…

D.O.

Recognizable

Country: KR | Gender: male | Artist ID: 4df29fd2-c37c-11e8-8b4c-525400009efb

Find Artist

Genres

popk-poppopasian pop

Influential: 62.80% Fanbase: 61.54% Trending: 63.42%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ports 1961 • 365.81% • Very Strong

As of 2025-09-09

4,368,053

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.80% | Fanbase 61.54% | Trending 63.42% | CAREER STAGE: MAINSTREAM

Biography

D.O., known for his vocals and performances as a member of EXO, has gained popularity. He has also made a name for himself as an actor in various movies and dramas, showcasing his strong acting skills. In July 2021, D.O. released his debut solo album "Empathy," featuring eight tracks including the title track "Rose," which highlighted his mellow vocal tone. The album achieved success by reaching No. 1 on domestic and global album charts, including iTunes Top Album charts in 60 countries and China's QQ Music, Kugou Music, Kuwo Music digital album sales charts.

Report Date: 2025-09-09

D.O. stands out with 18-24 & 25-34 audiences across INDONESIA, PHILIPPINES, MEXICO. The profile is heavily female (80%), and content lands hardest on Youtube, where posts average 623,766 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ports 1961, Santander, Italac, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes D.O. a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist D.O. score 28.89% — Very Strong bucket.

Brand: Ports 1961Brand: SantanderBrand: Italac

Followers:4,368,053

Engagements:1,261,786

Rate:28.9%

Posts:387

Avg Likes:1,261,753

Avg Comments:35,846

Avg Views:625,466

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,368,053 · Engagements 1,261,786 · Rate 28.9% Posts 387 · Views 625,466 · Avg Likes 1,261,753 · Avg Comments 35,846 · Avg Views 625,466	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 13% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	INDONESIA (24%) PHILIPPINES (15%) MEXICO (5%) SOUTH KOREA (5%) UNITED STATES (5%)	Top regions: INDONESIA (24%), PHILIPPINES (15%), MEXICO (5%)
Platform Engagement	Instagram: 1,253,848 avg likes/post · Tiktok: 1,700 avg views/post · Youtube: 623,766 avg views/post	Best reach: Youtube 623,766 avg views; best engagement: Instagram 1,253,848 avg likes

Top Brand Affinities

Ports 1961

Score: 365.81

Santander

Score: 177.19

Italac

Score: 120.78

Korean Air

Score: 117.51

Bang & Olufsen

Score: 114.48

Metrobank

Score: 94.97

Damiani

Score: 90.30

Supergoop!

Score: 83.33

Dreamies

Score: 69.96

GENTLE MONSTER

Score: 66.52

Jinro

Score: 63.92

About you

Score: 61.21

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Top Brand Affinities

Brand	Category	Score
Ports 1961		365.81
Santander		177.19
Italac		120.78
Korean Air		117.51
Bang & Olufsen		114.48
Metrobank		94.97
Damiani		90.30
Supergoop!		83.33
Dreamies		69.96
GENTLE MONSTER		66.52
Jinro		63.92
About you		61.21
Penshoppe		57.55
Tumi		52.54
Americanas.com		51.73
Laneige		48.92
Drunk Elephant		46.05
Trip		46.00
Mercure		45.18
Maui Jim		41.24
NUDESTIX		40.62
Tencent		40.12
Vakko		40.00
Gose		39.29
Beymen		36.03
Lee		34.73
Rexona		34.62
Vacheron Constantin		34.44
Ajinomoto		29.09
Etihad Airways		27.98
Maison Kitsuné		27.23
Armani Beauty		26.99
Glow Recipe		26.78
Jack In The Box		26.70
Etro		26.59
Onitsuka Tiger		26.36
Kurt Geiger		26.13
Carolina Herrera		26.02
Diageo		25.72
Wingstop		25.36
Live Nation		23.10
Coach		23.07
Stuart Weitzman		22.85
Thom Browne		22.69
Ermenegildo Zegna		22.43
La Roche-Posay		22.32
THEFACESHOP		22.17
GLAMSQUAD		21.62
Qatar Airways		21.45
Kanal D		20.60